Market rankings · Maryland
Nail salons in Maryland
Every metro area, small-town market and county in Maryland, ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 1,504
- 433 chain locations (29%)
- Official establishments
- 591
- +31.3% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Spending per listing
- $1.7M
- In line with the U.S.
- Rank among states
- #35 of 51
- Market score 42 · Lower middle
A site report maps the nail salons on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maryland has 1,504 nail salons on map listings as of September 2026. Of those, 433 are chain locations, or 29%, against 27% across the U.S. Per 10,000 households, that is 6.4, 7% above the U.S. rate of 6.0.
Household spending on personal care products and services in Maryland comes to about $2.5B a year: $1,072 per household, 7% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Official counts show 591 businesses with payroll classed as nail salons in Maryland in 2023, up 31.3% from 2019. That is one for every 3,998 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 25 SBA-backed loans worth $4.9M have gone to businesses classed as nail salons in Maryland.
Among the 50 states and DC, Maryland ranks #35 for nail salons, with a Groundwork market score of 42 (lower middle). Of the 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest (56). Of the 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest (53).
Every market in Maryland for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 56 | 54 | 4.6 | $2M | +7.1% | #137 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 56 | 1,452 | 6.1 | $1.9M | +3.3% | #138 of 387 |
| 2Lexington Park, MD | 48 | 52 | 6.9 | $1.7M | +2.1% | #208 of 387 |
| 3Baltimore-Columbia-Towson, MD | 44 | 756 | 6.7 | $1.6M | +0.4% | #247 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 38 | 1,740 | 7.1 | $1.5M | +1.4% | #315 of 387 |
| 4Salisbury, MD | 32 | 29 | 5.9 | $1.5M | +2.9% | #347 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 53 | 6 | 4.4 | $1.9M | +3.4% | #186 of 387 |
| 2Ocean Pines, MD | 45 | 15 | 6.2 | $1.5M | +3.7% | #235 of 387 |
| 3Cumberland, MD-WV | 44 | 16 | 4.2 | $1.9M | −1.3% | #239 of 387 |
| 4Easton, MD | 38 | 15 | 9.1 | $1.1M | +2.0% | #282 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 81 | 11 | 2.7 | $3.6M | +3.2% | #37 of 1,328 |
| 2Queen Anne’s County, MD | 72 | 12 | 6.0 | $1.8M | +8.8% | #125 of 1,328 |
| 3Carroll County, MD | 67 | 39 | 6.1 | $1.9M | +2.2% | #220 of 1,328 |
| 4Frederick County, MD | 67 | 66 | 6.3 | $1.8M | +11.0% | #222 of 1,328 |
| 5Harford County, MD | 62 | 56 | 5.5 | $2M | +2.0% | #349 of 1,328 |
| 6Montgomery County, MD | 60 | 204 | 5.2 | $2.3M | +1.3% | #395 of 1,328 |
| 7St. Mary’s County, MD | 57 | 28 | 6.6 | $1.7M | +2.4% | #488 of 1,328 |
| 8Dorchester County, MD | 49 | 6 | 4.4 | $1.9M | +3.4% | #732 of 1,328 |
| 9Howard County, MD | 48 | 97 | 8.0 | $1.6M | +1.9% | #759 of 1,328 |
| 10Baltimore city, MD | 47 | 113 | 4.4 | $1.9M | −2.3% | #775 of 1,328 |
| 11Calvert County, MD | 47 | 24 | 7.2 | $1.7M | +1.7% | #780 of 1,328 |
| 12Anne Arundel County, MD | 47 | 181 | 8.1 | $1.5M | +1.7% | #787 of 1,328 |
| 13Caroline County, MD | 46 | 6 | 4.8 | $1.8M | +2.5% | #803 of 1,328 |
| 14Washington County, MD | 45 | 31 | 5.2 | $1.8M | +2.0% | #831 of 1,328 |
| 15Worcester County, MD | 45 | 15 | 6.2 | $1.5M | +3.7% | #836 of 1,328 |
| 16Prince George’s County, MD | 43 | 232 | 6.7 | $1.6M | +0.5% | #889 of 1,328 |
| 17Charles County, MD | 41 | 64 | 10.5 | $1.1M | +5.9% | #942 of 1,328 |
| 18Baltimore County, MD | 37 | 258 | 7.8 | $1.3M | −0.7% | #1,011 of 1,328 |
| 19Talbot County, MD | 36 | 15 | 9.1 | $1.1M | +2.0% | #1,036 of 1,328 |
| 20Wicomico County, MD | 32 | 29 | 7.2 | $1.3M | +3.2% | #1,109 of 1,328 |
| 21Allegany County, MD | 31 | 13 | 4.7 | $1.6M | −1.6% | #1,119 of 1,328 |
| Garrett County, MD | Not scored | 2 | 1.6 | $5.4M | −1.5% | |
| Somerset County, MD | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Kent County, MD | Not scored | 2 | 2.4 | $3.9M | +2.3% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Maryland?
Map listings as of September 2026 show 1,504 nail salons in Maryland. 433 of them (29%) are chain locations. The listings count nail salons. Official counts show 591 businesses with payroll classed as nail salons in 2023, up 31.3% from 2019. Another 5,844 one-person businesses have no payroll, by official counts.
How much do households in Maryland spend on personal care products and services?
About $2.5B a year, or $1,072 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 1,504 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for nail salons?
Maryland has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Maryland would have about 1,516, against 1,504 on map listings. There is one business with payroll in the industry for every 3,998 households, against one for every 3,754 across the U.S. The official count rose 31.3% from 2019 to 2023, against +23.2% for the U.S.
Which market in Maryland has the highest market score for nail salons?
Among 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest, at 56 (upper middle). Among 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest, at 53 (upper middle). Among 21 scored counties in Maryland, Cecil County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 42 for nail salons (lower middle), #35 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Nail salons in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
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- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for nail salons across the U.S. · All business types in Maryland
Related business types in Maryland
- Salons, barbers and spas10,901 listings
- Hair salons5,546 listings
- Barbershops1,288 listings
- Spas and skin care2,271 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.