Beauty and personal care · County · Virginia
Nail salons in Roanoke city, VA
How Roanoke city, VA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,084 of 1,328 scored counties
#39 of 64 scored counties in Virginia
- Listings
- 23
- 11 chain locations (48%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $33.7M
- On personal care products and services · $773 a household
- Spending per listing
- $1.5M
- 12% below the U.S.
- Listings per 10k households
- 5.3
- 12% below the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the nail salons around any address in Roanoke city
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Roanoke city is 33 (lower middle), #1,084 of 1,328 scored counties and #39 of 64 scored counties in Virginia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Roanoke city comes to about $33.7M a year: $773 per household, 23% below the U.S. average. That is about $1.5M of household spending for each salon on map listings, 12% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Roanoke city has 23 nail salons on map listings as of September 2026. 11 of them (48%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.3, 12% below the U.S. rate of 6.0.
In 2023, official counts showed 8 businesses with payroll in Roanoke city classed as nail salons. That is one for every 5,447 households, against one for every 3,754 across the U.S. Population estimates put the population change in Roanoke city from 2020 to 2025 at −0.8%, against +3.1% for the U.S.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.0 | 6.0 |
| Spending per listing | $1.5M | $1.7M | $1.7M |
| Households per official establishment | 5,447 | 3,619 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.3% | +23.2% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $773 | $1,023 | $1,005 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 33 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 22
- Annual payroll, 2023
- $406K
- One-person businesses, 2023
- 114Businesses with no payroll
- Map listings, September 2026
- 2311 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for nail salons, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 83 | 5 | 3.2 | $3M | +13.6% | #27 of 1,328 |
| 2Powhatan County, VA | 82 | 5 | 4.4 | $2.5M | +7.0% | #32 of 1,328 |
| 3Fauquier County, VA | 81 | 13 | 4.9 | $2.4M | +4.8% | #41 of 1,328 |
| 4King George County, VA | 81 | 5 | 4.9 | $2.2M | +10.5% | #43 of 1,328 |
| 5Orange County, VA | 77 | 5 | 3.4 | $3M | +10.1% | #67 of 1,328 |
| 6Culpeper County, VA | 74 | 9 | 4.8 | $2.1M | +9.3% | #108 of 1,328 |
| 7Richmond city, VA | 69 | 34 | 3.3 | $2.6M | +4.6% | #170 of 1,328 |
| 8Albemarle County, VA | 68 | 19 | 4.1 | $2.6M | +5.1% | #190 of 1,328 |
| 9Frederick County, VA | 66 | 16 | 4.5 | $2.3M | +8.8% | #246 of 1,328 |
| 10Isle of Wight County, VA | 64 | 6 | 3.8 | $2.6M | +6.7% | #289 of 1,328 |
| 39Roanoke city, VA | 33 | 23 | 5.3 | $1.5M | −0.8% | #1,084 of 1,328 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas14
- Hair salons14
- Barbershops12
- Nail salons33
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Roanoke city, VA?
Map listings as of September 2026 show 23 nail salons in Roanoke city. 11 of them (48%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts also show 114 one-person businesses without payroll.
How much do households in Roanoke city, VA spend on personal care products and services?
About $33.7M a year, or $773 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 23 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for nail salons?
Roanoke city has 5.3 nail salons per 10,000 households, 12% below the U.S. rate of 6.0. Spending per salon is $1.5M, 12% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Roanoke city would have about 20, against 23 on map listings. There is one business with payroll in the industry for every 5,447 households, against one for every 3,754 across the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 33 for nail salons (lower middle), #1,084 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.