Beauty and personal care · Metro area · Kentucky
Nail salons in the Louisville/Jefferson County, KY-IN metro area
How the Louisville/Jefferson County, KY-IN metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #142 of 387 scored metro areas
#4 of 6 scored metro areas based in Kentucky
- Listings
- 288
- 122 chain locations (42%)
- Official establishments
- 56
- Businesses with payroll, 2023
- Household spending a year
- $510.3M
- On personal care products and services · $914 a household
- Spending per listing
- $1.8M
- 6% above the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 1,402,509
- +2.9% since 2020
See the nail salons around any address in the Louisville/Jefferson County metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Louisville/Jefferson County metro area comes to about $510.3M a year: $914 per household, 9% below the U.S. average. That is about $1.8M of household spending for each salon on map listings, 6% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Louisville/Jefferson County metro area has 288 nail salons on map listings as of September 2026. 122 of them (42%) are chain locations, against 27% across the U.S. That is 5.2 per 10,000 households, 13% below the U.S. rate of 6.0.
Official counts show 56 businesses with payroll classed as nail salons in the Louisville/Jefferson County metro area in 2023. That is one for every 9,970 households, against one for every 3,754 across the U.S. Official counts list 1,522 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $2M have gone to businesses classed as nail salons in the Louisville/Jefferson County metro area.
Population estimates show the Louisville/Jefferson County metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Louisville/Jefferson County metro area scores 56 (upper middle) on the Groundwork market score for nail salons, ranking #142 of 387 scored metro areas and #4 of 6 scored metro areas based in Kentucky.
How the Louisville/Jefferson County metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Louisville/Jefferson County metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.9 | 6.0 |
| Spending per listing | $1.8M | $2.1M | $1.7M |
| Households per official establishment | 9,970 | 15,508 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +46.3% | +23.2% |
| Population growth, 2020–2025 | +2.9% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $914 | $833 | $1,005 |
| Median household income | $73,863 | $63,726 | $80,734 |
| Groundwork market score | 56 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56
- Employees, 2023
- 107
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 1,522Businesses with no payroll
- Map listings, September 2026
- 288122 chain locations
- Listings at the U.S. rate for this spending
- 305The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $2M
SBA-backed loans to businesses classed as nail salons in the Louisville/Jefferson County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Louisville/Jefferson County metro area
- Population, 2025 estimate
- 1,402,509+2.9% since 2020
- Households
- 558,306
- Median age
- 40.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 3,961 sq. mi.
- People per square mile
- 347
- Median household income
- $73,863
- Average household income
- $99,561
- Median home value
- $248,700
- Jobs located here
- 702,791
- Daytime population
- 1,410,493Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Louisville/Jefferson County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for nail salons, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Louisville/Jefferson County metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% | #49 of 387 |
| 1Owensboro, KY | 59 | 12 | 2.7 | $3.2M | +1.3% | #103 of 387 |
| 2Bowling Green, KY | 59 | 35 | 4.8 | $1.7M | +9.5% | #111 of 387 |
| 3Lexington-Fayette, KY | 57 | 98 | 4.5 | $2M | +3.4% | #131 of 387 |
| 4Louisville/Jefferson County, KY-IN | 56 | 288 | 5.2 | $1.8M | +2.9% | #142 of 387 |
| Clarksville, TN-KY | 48 | 92 | 7.4 | $1.1M | +8.5% | #216 of 387 |
| 5Paducah, KY-IL | 47 | 14 | 3.4 | $2.5M | −1.2% | #217 of 387 |
| Huntington-Ashland, WV-KY-OH | 46 | 65 | 4.3 | $1.9M | −2.6% | #226 of 387 |
| 6Elizabethtown, KY | 36 | 27 | 5.3 | $1.6M | +2.4% | #333 of 387 |
Other business types in the Louisville/Jefferson County metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons48
- Barbershops47
- Nail salons56
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Louisville/Jefferson County, KY-IN metro area?
Map listings as of September 2026 show 288 nail salons in the Louisville/Jefferson County metro area. 122 of them (42%) are chain locations. The listings count nail salons. Official counts show 56 businesses with payroll classed as nail salons in 2023. Official counts also show 1,522 one-person businesses without payroll.
How much do households in the Louisville/Jefferson County, KY-IN metro area spend on personal care products and services?
About $510.3M a year, or $914 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 288 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 558,306 households in the Louisville/Jefferson County metro area and national spending patterns by income.
How does the Louisville/Jefferson County, KY-IN metro area compare with the U.S. for nail salons?
The Louisville/Jefferson County metro area has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.8M, 6% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Louisville/Jefferson County metro area would have about 305, against 288 on map listings. There is one business with payroll in the industry for every 9,970 households, against one for every 3,754 across the U.S.
How fast is the Louisville/Jefferson County, KY-IN metro area growing?
Population estimates put the Louisville/Jefferson County metro area at 1,402,509 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 558,306 households. Median household income in the Louisville/Jefferson County metro area is $73,863, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Louisville/Jefferson County metro area scores 56 for nail salons (upper middle), #142 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Louisville/Jefferson County metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Louisville/Jefferson County metro area
Screening a site or an acquisition in the Louisville/Jefferson County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.