Beauty and personal care · Metro area · Nevada
Nail salons in the Reno, NV metro area
The nail salons in the Reno, NV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #34 of 387 scored metro areas
#1 of 3 scored metro areas based in Nevada
- Listings
- 113
- 25 chain locations (22%)
- Official establishments
- 30
- Businesses with payroll, 2023
- Household spending a year
- $238M
- On personal care products and services · $1,058 a household
- Spending per listing
- $2.1M
- 26% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 578,734
- +5.0% since 2020
See the nail salons around any address in the Reno metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Reno metro area is 71 (upper middle), #34 of 387 scored metro areas and #1 of 3 scored metro areas based in Nevada. That puts it in the top 10% of metro areas for nail salons.
At $1,058 per household (5% above the U.S. average), households in the Reno metro area spend about $238M a year on personal care products and services. That works out to $2.1M per salon, 26% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Reno metro area has 113 nail salons on map listings as of September 2026. 25 of them (22%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.0, 17% below the U.S. rate of 6.0.
In 2023, official counts showed 30 businesses with payroll in the Reno metro area classed as nail salons. That is one for every 7,498 households, against one for every 3,754 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $470K have gone to businesses classed as nail salons in the Reno metro area. Between 2020 and 2025, the population of the Reno metro area grew 5.0%, faster than the U.S. (+3.1%).
How the Reno metro area compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Reno metro area | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 6.8 | 6.0 |
| Spending per listing | $2.1M | $1.5M | $1.7M |
| Households per official establishment | 7,498 | 5,117 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +75.4% | +23.2% |
| Population growth, 2020–2025 | +5.0% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,058 | $1,005 | $1,005 |
| Median household income | $87,485 | $78,260 | $80,734 |
| Groundwork market score | 71 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30
- Employees, 2023
- 160
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- 497Businesses with no payroll
- Map listings, September 2026
- 11325 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $470K
SBA-backed loans to businesses classed as nail salons in the Reno metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Reno metro area
- Population, 2025 estimate
- 578,734+5.0% since 2020
- Households
- 224,933
- Median age
- 40.6
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 8,583 sq. mi.
- People per square mile
- 66
- Median household income
- $87,485
- Average household income
- $118,079
- Median home value
- $502,300
- Jobs located here
- 274,907
- Daytime population
- 561,282Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Reno metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Nevada
Every Nevada market ranked →The highest-scoring metro areas in Nevada for nail salons, numbered among those based in Nevada, with the Reno metro area marked.
Top metro areas in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Reno, NV | 71 | 113 | 5.0 | $2.1M | +5.0% | #34 of 387 |
| 2Las Vegas-Henderson-North Las Vegas, NV | 45 | 661 | 7.7 | $1.3M | +5.8% | #242 of 387 |
| 3Carson City, NV | 42 | 13 | 5.5 | $1.8M | −0.2% | #266 of 387 |
Other business types in the Reno metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons69
- Barbershops91
- Nail salons71
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Reno, NV metro area?
Map listings as of September 2026 show 113 nail salons in the Reno metro area. 25 of them (22%) are chain locations. The listings count nail salons. Official counts show 30 businesses with payroll classed as nail salons in 2023. Another 497 one-person businesses have no payroll, by official counts.
How much do households in the Reno, NV metro area spend on personal care products and services?
About $238M a year, or $1,058 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 113 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 224,933 households in the Reno metro area and national spending patterns by income.
How does the Reno, NV metro area compare with the U.S. for nail salons?
The Reno metro area has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $2.1M, 26% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Reno metro area would have about 143, against 113 on map listings. There is one business with payroll in the industry for every 7,498 households, against one for every 3,754 across the U.S.
How fast is the Reno, NV metro area growing?
Population estimates put the Reno metro area at 578,734 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 224,933 households. Median household income in the Reno metro area is $87,485, 8% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Reno metro area scores 71 for nail salons (upper middle), #34 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Reno metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Reno metro area
Screening a site or an acquisition in the Reno metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Reno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.