Beauty and personal care · Metro area · Wisconsin
Nail salons in the Eau Claire, WI metro area
How the Eau Claire, WI metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #37 of 387 scored metro areas
#1 of 13 scored metro areas based in Wisconsin
- Listings
- 22
- 6 chain locations (27%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $70.6M
- On personal care products and services · $982 a household
- Spending per listing
- $3.2M
- 92% above the U.S.
- Listings per 10k households
- 3.1
- 48% below the U.S.
- Population, 2025
- 176,647
- +2.6% since 2020
See the nail salons around any address in the Eau Claire metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Eau Claire metro area has a Groundwork market score of 70 (upper middle): #37 of 387 scored metro areas and #1 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for nail salons.
Households in the Eau Claire metro area spend about $70.6M a year on personal care products and services, or $982 per household, 2% below the U.S. average. Spread across 22 nail salons, that is $3.2M per salon, 92% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Eau Claire metro area has 22 nail salons on map listings as of September 2026. Chain locations make up 27% of them, against 27% across the U.S. That is 3.1 per 10,000 households, 48% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Eau Claire metro area was 12 in 2023. That is one for every 5,989 households, against one for every 3,754 across the U.S. Population estimates show the Eau Claire metro area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Eau Claire metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eau Claire metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 4.4 | 6.0 |
| Spending per listing | $3.2M | $2.3M | $1.7M |
| Households per official establishment | 5,989 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +23.2% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $982 | $1,007 | $1,005 |
| Median household income | $74,595 | $77,485 | $80,734 |
| Groundwork market score | 70 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 58
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 226 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Eau Claire metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Eau Claire metro area
- Population, 2025 estimate
- 176,647+2.6% since 2020
- Households
- 71,865
- Median age
- 39.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,646 sq. mi.
- People per square mile
- 106
- Median household income
- $74,595+25.2% vs. 2015–2019, before inflation
- Average household income
- $97,224
- Median home value
- $259,900
- Jobs located here
- 86,835
- Daytime population
- 182,644Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Eau Claire metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for nail salons, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Eau Claire metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 72 | 22 | 1.8 | $5.3M | +0.2% | #26 of 387 |
| 1Eau Claire, WI | 70 | 22 | 3.1 | $3.2M | +2.6% | #37 of 387 |
| 2Madison, WI | 70 | 157 | 5.2 | $2.1M | +4.1% | #38 of 387 |
| 3Green Bay, WI | 69 | 48 | 3.5 | $2.9M | +2.5% | #42 of 387 |
| 4Racine-Mount Pleasant, WI | 67 | 27 | 3.4 | $3M | +0.4% | #56 of 387 |
| 5Oshkosh-Neenah, WI | 66 | 30 | 4.1 | $2.4M | +1.4% | #64 of 387 |
| 6La Crosse-Onalaska, WI-MN | 66 | 30 | 4.2 | $2.4M | +0.4% | #66 of 387 |
| 7Fond du Lac, WI | 65 | 14 | 3.2 | $3M | +0.5% | #67 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 62 | 672 | 4.5 | $2.5M | +2.6% | #81 of 387 |
| 8Sheboygan, WI | 61 | 17 | 3.4 | $2.9M | 0.0% | #88 of 387 |
Other business types in the Eau Claire metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons36
- Barbershops64
- Nail salons70
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Eau Claire, WI metro area?
Map listings as of September 2026 show 22 nail salons in the Eau Claire metro area. 6 of them (27%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Another 34 one-person businesses have no payroll, by official counts.
How much do households in the Eau Claire, WI metro area spend on personal care products and services?
About $70.6M a year, or $982 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 22 nail salons on map listings, it comes to $3.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 71,865 households in the Eau Claire metro area and national spending patterns by income.
How does the Eau Claire, WI metro area compare with the U.S. for nail salons?
The Eau Claire metro area has 3.1 nail salons per 10,000 households, 48% below the U.S. rate of 6.0. Spending per salon is $3.2M, 92% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Eau Claire metro area would have about 42, against 22 on map listings. There is one business with payroll in the industry for every 5,989 households, against one for every 3,754 across the U.S.
How fast is the Eau Claire, WI metro area growing?
Population estimates put the Eau Claire metro area at 176,647 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 71,865 households. Median household income in the Eau Claire metro area is $74,595, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eau Claire metro area scores 70 for nail salons (upper middle), #37 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Eau Claire metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Eau Claire metro area
Screening a site or an acquisition in the Eau Claire metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Eau Claire metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.