Groundwork

Beauty and personal care · Metro area · Colorado

Nail salons in the Denver-Aurora-Centennial, CO metro area

Competitor counts, household spending and official business counts for nail salons in the Denver-Aurora-Centennial, CO metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #146 of 387 scored metro areas
#5 of 7 scored metro areas based in Colorado

Listings
755
160 chain locations (21%)
Official establishments
491
+26.9% since 2019
Household spending a year
$1.4B
On personal care products and services · $1,178 a household
Spending per listing
$1.9M
14% above the U.S.
Listings per 10k households
6.2
3% above the U.S.
Population, 2025
3,092,037
+4.1% since 2020

See the nail salons around any address in the Denver-Aurora-Centennial metro area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,178 per household (17% above the U.S. average), households in the Denver-Aurora-Centennial metro area spend about $1.4B a year on personal care products and services. Spread across 755 nail salons, that is $1.9M per salon, 14% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

The Denver-Aurora-Centennial metro area has 755 nail salons on map listings as of September 2026. Of those, 160 are chain locations, or 21%, against 27% across the U.S. Per 10,000 households, that is 6.2, 3% above the U.S. rate of 6.0.

The official count of businesses with payroll classed as nail salons in the Denver-Aurora-Centennial metro area was 491 in 2023, up 26.9% from 2019. That is one for every 2,488 households, against one for every 3,754 across the U.S. Official counts also show 1,801 one-person businesses without payroll. Since fiscal 2022, 25 SBA-backed loans worth $4.4M have gone to businesses classed as nail salons in the Denver-Aurora-Centennial metro area.

Population estimates show the Denver-Aurora-Centennial metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Denver-Aurora-Centennial metro area has a Groundwork market score of 55 (upper middle): #146 of 387 scored metro areas and #5 of 7 scored metro areas based in Colorado.

How the Denver-Aurora-Centennial metro area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Denver-Aurora-Centennial, CO metro area compared with Colorado and the U.S.
MeasureDenver-Aurora-Centennial metro areaColoradoU.S.
Listings per 10k households6.25.36.0
Spending per listing$1.9M$2.1M$1.7M
Households per official establishment2,4883,2133,754
Official establishment growth, 2019–2023+26.9%+26.3%+23.2%
Population growth, 2020–2025+4.1%+3.9%+3.1%
Spending per household on personal care products and services$1,178$1,118$1,005
Median household income$105,762$95,470$80,734
Groundwork market score5556

Official counts and lending

Businesses

Official establishments, 2019 to 2023
491+26.9% over the period
Employees, 2023
2,775
Annual payroll, 2023
$104.6M
One-person businesses, 2023
1,801Businesses with no payroll
Map listings, September 2026
755160 chain locations
Listings at the U.S. rate for this spending
861The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
25
Amount
$4.4M

SBA-backed loans to businesses classed as nail salons in the Denver-Aurora-Centennial metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Denver-Aurora-Centennial metro area

Population, 2025 estimate
3,092,037+4.1% since 2020
Households
1,221,636
Median age
38.7
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
8,345 sq. mi.
People per square mile
360
Median household income
$105,762+32.8% vs. 2015–2019, before inflation
Average household income
$140,691
Median home value
$603,800
Jobs located here
1,626,278
Daytime population
3,090,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Denver-Aurora-Centennial metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Colorado

Every Colorado market ranked →

The highest-scoring metro areas in Colorado for nail salons, numbered among those based in Colorado, with the Denver-Aurora-Centennial metro area marked.

Top metro areas in Colorado

Metro areas in Colorado ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greeley, CO81483.9$2.8M+14.2%#7 of 387
2Fort Collins-Loveland, CO65775.0$2.2M+4.8%#70 of 387
3Grand Junction, CO65294.4$2.2M+4.4%#71 of 387
4Colorado Springs, CO571535.1$2.1M+3.1%#128 of 387
5Denver-Aurora-Centennial, CO557556.2$1.9M+4.1%#146 of 387
6Boulder, CO54695.0$2.4M−0.7%#153 of 387
7Pueblo, CO40355.1$1.8M+0.6%#290 of 387

Other business types in the Denver-Aurora-Centennial metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Denver-Aurora-Centennial, CO metro area?

Map listings as of September 2026 show 755 nail salons in the Denver-Aurora-Centennial metro area. 160 of them (21%) are chain locations. The listings count nail salons. Official counts show 491 businesses with payroll classed as nail salons in 2023, up 26.9% from 2019. Another 1,801 one-person businesses have no payroll, by official counts.

How much do households in the Denver-Aurora-Centennial, CO metro area spend on personal care products and services?

About $1.4B a year, or $1,178 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 755 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 1,221,636 households in the Denver-Aurora-Centennial metro area and national spending patterns by income.

How does the Denver-Aurora-Centennial, CO metro area compare with the U.S. for nail salons?

The Denver-Aurora-Centennial metro area has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Denver-Aurora-Centennial metro area would have about 861, against 755 on map listings. There is one business with payroll in the industry for every 2,488 households, against one for every 3,754 across the U.S. The official count rose 26.9% from 2019 to 2023, against +23.2% for the U.S.

How fast is the Denver-Aurora-Centennial, CO metro area growing?

Population estimates put the Denver-Aurora-Centennial metro area at 3,092,037 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 1,221,636 households. Median household income in the Denver-Aurora-Centennial metro area is $105,762, 31% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Denver-Aurora-Centennial metro area scores 55 for nail salons (upper middle), #146 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Denver-Aurora-Centennial metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Denver-Aurora-Centennial metro area

Screening a site or an acquisition in the Denver-Aurora-Centennial metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.