Beauty and personal care · County · Ohio
Nail salons in Licking County, OH
The nail salons in Licking County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #23 of 1,328 scored counties
#4 of 52 scored counties in Ohio
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $72.3M
- On personal care products and services · $1,054 a household
- Spending per listing
- $4M
- 2.4 times the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 185,564
- +3.8% since 2020
See the nail salons around any address in Licking County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Licking County is 84 (high), #23 of 1,328 scored counties and #4 of 52 scored counties in Ohio. That puts it in the top 10% of counties for nail salons.
As of September 2026, map listings count 18 nail salons in Licking County. Chain locations make up 28% of them, against 27% across the U.S. That comes to 2.6 for every 10,000 households, 57% below the U.S. rate of 6.0.
At $1,054 per household (5% above the U.S. average), households in Licking County spend about $72.3M a year on personal care products and services. That is about $4M of household spending for each salon on map listings, 2.4 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Licking County: counts under 3 aren’t published. Population estimates put the population change in Licking County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%).
How Licking County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Licking County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 4.0 | 6.0 |
| Spending per listing | $4M | $2.5M | $1.7M |
| Households per official establishment | n/a | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +23.2% |
| Population growth, 2020–2025 | +3.8% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $1,054 | $976 | $1,005 |
| Median household income | $84,426 | $71,389 | $80,734 |
| Groundwork market score | 84 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Licking County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Licking County
- Population, 2025 estimate
- 185,564+3.8% since 2020
- Households
- 68,620
- Median age
- 40.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 682 sq. mi.
- People per square mile
- 266
- Median household income
- $84,426+30.7% vs. 2015–2019, before inflation
- Average household income
- $110,408
- Median home value
- $275,200
- Jobs located here
- 73,355
- Daytime population
- 169,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Licking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for nail salons, numbered among those based in Ohio, with Licking County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 97 | 7 | 2.9 | $4.2M | +16.5% | #1 of 1,328 |
| 2Madison County, OH | 87 | 5 | 3.2 | $3.3M | +7.1% | #11 of 1,328 |
| 3Pickaway County, OH | 86 | 5 | 2.3 | $4.3M | +7.4% | #17 of 1,328 |
| 4Licking County, OH | 84 | 18 | 2.6 | $4M | +3.8% | #23 of 1,328 |
| 5Miami County, OH | 81 | 12 | 2.7 | $3.7M | +3.4% | #36 of 1,328 |
| 6Fairfield County, OH | 81 | 30 | 5.0 | $2.2M | +6.5% | #44 of 1,328 |
| 7Warren County, OH | 79 | 30 | 3.3 | $3.7M | +5.7% | #52 of 1,328 |
| 8Clermont County, OH | 79 | 29 | 3.4 | $3.1M | +3.9% | #54 of 1,328 |
| 9Geauga County, OH | 76 | 6 | 1.7 | $7.2M | +0.3% | #68 of 1,328 |
| 10Wood County, OH | 75 | 21 | 3.9 | $2.6M | +1.5% | #87 of 1,328 |
Other business types in Licking County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons73
- Barbershops86
- Nail salons84
- Spas and skin care79
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Licking County, OH?
Licking County has 18 nail salons on map listings as of September 2026. 5 of them (28%) are chain locations. The listings count nail salons. No official count is published for nail salons in Licking County: counts under 3 are left out. Official counts also show 76 one-person businesses without payroll.
How much do households in Licking County, OH spend on personal care products and services?
About $72.3M a year, or $1,054 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 18 nail salons on map listings, it comes to $4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 68,620 households in Licking County and national spending patterns by income.
How does Licking County, OH compare with the U.S. for nail salons?
Licking County has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $4M, 2.4 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Licking County would have about 43, against 18 on map listings.
How fast is Licking County, OH growing?
Population estimates put Licking County at 185,564 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 68,620 households. The median household income in Licking County is $84,426 a year, 5% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Licking County scores 84 for nail salons (high), #23 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Licking County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Licking County
Screening a site or an acquisition in Licking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.