Beauty and personal care · Metro area · Ohio
Nail salons in the Cincinnati, OH-KY-IN metro area
How the Cincinnati, OH-KY-IN metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #49 of 387 scored metro areas
#3 of 12 scored metro areas based in Ohio
- Listings
- 368
- 110 chain locations (30%)
- Official establishments
- 163
- +11.1% since 2019
- Household spending a year
- $926.8M
- On personal care products and services · $1,022 a household
- Spending per listing
- $2.5M
- 51% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 2,312,858
- +2.7% since 2020
See the nail salons around any address in the Cincinnati metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,022 per household (2% above the U.S. average), households in the Cincinnati metro area spend about $926.8M a year on personal care products and services. That is about $2.5M of household spending for each salon on map listings, 51% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Cincinnati metro area has 368 nail salons on map listings as of September 2026. Chain locations make up 30% of them, against 27% across the U.S. That is 4.1 per 10,000 households, 32% below the U.S. rate of 6.0.
Official counts show 163 businesses with payroll classed as nail salons in the Cincinnati metro area in 2023, up 11.1% from 2019. That is one for every 5,562 households, against one for every 3,754 across the U.S. Another 1,095 one-person businesses have no payroll, by official counts. Since fiscal 2022, 10 SBA-backed loans worth $738K have gone to businesses classed as nail salons in the Cincinnati metro area.
Population estimates put the population change in the Cincinnati metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in the Cincinnati metro area is 68 (upper middle), #49 of 387 scored metro areas and #3 of 12 scored metro areas based in Ohio. That puts it in the top quarter of metro areas.
How the Cincinnati metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cincinnati metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 4.0 | 6.0 |
| Spending per listing | $2.5M | $2.5M | $1.7M |
| Households per official establishment | 5,562 | 6,424 | 3,754 |
| Official establishment growth, 2019–2023 | +11.1% | +17.9% | +23.2% |
| Population growth, 2020–2025 | +2.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $1,022 | $976 | $1,005 |
| Median household income | $81,120 | $71,389 | $80,734 |
| Groundwork market score | 68 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 163+11.1% over the period
- Employees, 2023
- 1,240
- Annual payroll, 2023
- $36.9M
- One-person businesses, 2023
- 1,095Businesses with no payroll
- Map listings, September 2026
- 368110 chain locations
- Listings at the U.S. rate for this spending
- 555The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $738K
SBA-backed loans to businesses classed as nail salons in the Cincinnati metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cincinnati metro area
- Population, 2025 estimate
- 2,312,858+2.7% since 2020
- Households
- 906,675
- Median age
- 39.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 4,385 sq. mi.
- People per square mile
- 518
- Median household income
- $81,120
- Average household income
- $110,407
- Median home value
- $258,600
- Jobs located here
- 1,109,713
- Daytime population
- 2,288,397Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cincinnati metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for nail salons, numbered among those based in Ohio (a market based in another state is listed without a number), with the Cincinnati metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, OH | 72 | 433 | 5.0 | $2.1M | +4.7% | #30 of 387 |
| 2Springfield, OH | 69 | 15 | 2.7 | $3.4M | −0.4% | #40 of 387 |
| 3Cincinnati, OH-KY-IN | 68 | 368 | 4.1 | $2.5M | +2.7% | #49 of 387 |
| 4Dayton-Kettering-Beavercreek, OH | 61 | 137 | 4.0 | $2.4M | +1.5% | #91 of 387 |
| 5Mansfield, OH | 59 | 15 | 3.0 | $2.9M | −0.1% | #104 of 387 |
| 6Toledo, OH | 58 | 106 | 4.2 | $2.2M | −1.0% | #117 of 387 |
| 7Sandusky, OH | 57 | 17 | 3.3 | $2.9M | −2.6% | #124 of 387 |
| Weirton-Steubenville, WV-OH | 55 | 16 | 3.2 | $2.6M | −3.6% | #143 of 387 |
| 8Akron, OH | 54 | 128 | 4.3 | $2.3M | 0.0% | #154 of 387 |
| Wheeling, WV-OH | 51 | 20 | 3.4 | $2.4M | −3.6% | #181 of 387 |
Other business types in the Cincinnati metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons62
- Barbershops69
- Nail salons68
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Cincinnati, OH-KY-IN metro area?
Map listings as of September 2026 show 368 nail salons in the Cincinnati metro area. 110 of them (30%) are chain locations. The listings count nail salons. Official counts show 163 businesses with payroll classed as nail salons in 2023, up 11.1% from 2019. Official counts list 1,095 one-person businesses without payroll.
How much do households in the Cincinnati, OH-KY-IN metro area spend on personal care products and services?
About $926.8M a year, or $1,022 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 368 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 906,675 households in the Cincinnati metro area and national spending patterns by income.
How does the Cincinnati, OH-KY-IN metro area compare with the U.S. for nail salons?
The Cincinnati metro area has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.5M, 51% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Cincinnati metro area would have about 555, against 368 on map listings. There is one business with payroll in the industry for every 5,562 households, against one for every 3,754 across the U.S. The official count rose 11.1% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Cincinnati, OH-KY-IN metro area growing?
Population estimates put the Cincinnati metro area at 2,312,858 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 906,675 households. Median household income in the Cincinnati metro area is $81,120, in line with the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cincinnati metro area scores 68 for nail salons (upper middle), #49 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cincinnati metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Cincinnati metro area
Screening a site or an acquisition in the Cincinnati metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cincinnati metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.