Beauty and personal care · Metro area · Massachusetts
Nail salons in the Amherst Town-Northampton, MA metro area
Competitor counts, household spending and official business counts for nail salons in the Amherst Town-Northampton, MA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #4 of 387 scored metro areas
#1 of 6 scored metro areas based in Massachusetts
- Listings
- 29
- 9 chain locations (31%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $65.6M
- On personal care products and services · $1,056 a household
- Spending per listing
- $2.3M
- 35% above the U.S.
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Population, 2025
- 164,065
- +10.4% since 2020
See the nail salons around any address in the Amherst Town-Northampton metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Amherst Town-Northampton metro area is 82 (high), #4 of 387 scored metro areas and #1 of 6 scored metro areas based in Massachusetts. That puts it in the top 10% of metro areas for nail salons.
As of September 2026, map listings count 29 nail salons in the Amherst Town-Northampton metro area. Chain locations make up 31% of them, against 27% across the U.S. That comes to 4.7 for every 10,000 households, 22% below the U.S. rate of 6.0.
Households in the Amherst Town-Northampton metro area spend about $65.6M a year on personal care products and services, or $1,056 per household, 5% above the U.S. average. That is about $2.3M of household spending for each salon on map listings, 35% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Amherst Town-Northampton metro area: counts under 3 aren’t published. Since fiscal 2022, 2 SBA-backed loans worth $30K have gone to businesses classed as nail salons in the Amherst Town-Northampton metro area. Between 2020 and 2025, the population of the Amherst Town-Northampton metro area grew 10.4%, faster than the U.S. (+3.1%).
How the Amherst Town-Northampton metro area compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Amherst Town-Northampton metro area | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 6.9 | 6.0 |
| Spending per listing | $2.3M | $1.7M | $1.7M |
| Households per official establishment | n/a | 2,532 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +18.7% | +23.2% |
| Population growth, 2020–2025 | +10.4% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,056 | $1,165 | $1,005 |
| Median household income | $87,001 | $103,960 | $80,734 |
| Groundwork market score | 82 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 46Businesses with no payroll
- Map listings, September 2026
- 299 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $30K
SBA-backed loans to businesses classed as nail salons in the Amherst Town-Northampton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Amherst Town-Northampton metro area
- Population, 2025 estimate
- 164,065+10.4% since 2020
- Households
- 62,114
- Median age
- 40.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 527 sq. mi.
- People per square mile
- 307
- Median household income
- $87,001
- Average household income
- $117,338
- Median home value
- $390,300
- Jobs located here
- 70,980
- Daytime population
- 165,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Amherst Town-Northampton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Massachusetts
Every Massachusetts market ranked →The highest-scoring metro areas in Massachusetts for nail salons, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Amherst Town-Northampton metro area marked.
Top metro areas in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 82 | 29 | 4.7 | $2.3M | +10.4% | #4 of 387 |
| 2Pittsfield, MA | 60 | 21 | 3.6 | $2.7M | −1.2% | #95 of 387 |
| 3Worcester, MA | 57 | 193 | 5.7 | $1.9M | +3.7% | #132 of 387 |
| 4Barnstable Town, MA | 49 | 71 | 6.7 | $1.7M | +2.4% | #198 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 45 | 1,408 | 7.3 | $1.7M | +2.3% | #239 of 387 |
| Providence-Warwick, RI-MA | 42 | 456 | 6.8 | $1.6M | +2.1% | #268 of 387 |
| 6Springfield, MA | 40 | 118 | 6.4 | $1.5M | +0.2% | #296 of 387 |
Other business types in the Amherst Town-Northampton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas80
- Hair salons74
- Barbershops89
- Nail salons82
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Amherst Town-Northampton, MA metro area?
The Amherst Town-Northampton metro area has 29 nail salons on map listings as of September 2026. 9 of them (31%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Amherst Town-Northampton metro area: counts under 3 are left out. Official counts also show 46 one-person businesses without payroll.
How much do households in the Amherst Town-Northampton, MA metro area spend on personal care products and services?
About $65.6M a year, or $1,056 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 29 nail salons on map listings, it comes to $2.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 62,114 households in the Amherst Town-Northampton metro area and national spending patterns by income.
How does the Amherst Town-Northampton, MA metro area compare with the U.S. for nail salons?
The Amherst Town-Northampton metro area has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $2.3M, 35% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Amherst Town-Northampton metro area would have about 39, against 29 on map listings.
How fast is the Amherst Town-Northampton, MA metro area growing?
Population estimates put the Amherst Town-Northampton metro area at 164,065 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 62,114 households. The median household income in the Amherst Town-Northampton metro area is $87,001 a year, 8% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Amherst Town-Northampton metro area scores 82 for nail salons (high), #4 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Amherst Town-Northampton metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Amherst Town-Northampton metro area
Screening a site or an acquisition in the Amherst Town-Northampton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Amherst Town-Northampton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.