Beauty and personal care · Metro area · Oregon
Nail salons in the Bend, OR metro area
The nail salons in the Bend, OR metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #15 of 387 scored metro areas
#1 of 8 scored metro areas based in Oregon
- Listings
- 45
- 10 chain locations (22%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $112.8M
- On personal care products and services · $1,079 a household
- Spending per listing
- $2.5M
- 50% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 266,376
- +7.0% since 2020
See the nail salons around any address in the Bend metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Bend metro area has a Groundwork market score of 76 (high): #15 of 387 scored metro areas and #1 of 8 scored metro areas based in Oregon. That puts it in the top 10% of metro areas for nail salons.
Map listings as of September 2026 show 45 nail salons in the Bend metro area. 10 of them (22%) are chain locations, against 27% across the U.S. That comes to 4.3 for every 10,000 households, 28% below the U.S. rate of 6.0.
Households in the Bend metro area spend about $112.8M a year on personal care products and services, or $1,079 per household, 7% above the U.S. average. That works out to $2.5M per salon, 50% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in the Bend metro area classed as nail salons. That is one for every 5,807 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of the Bend metro area grew 7.0%, faster than the U.S. (+3.1%).
How the Bend metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bend metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.3 | 6.0 |
| Spending per listing | $2.5M | $2.4M | $1.7M |
| Households per official establishment | 5,807 | 3,996 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | +23.2% |
| Population growth, 2020–2025 | +7.0% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,079 | $1,036 | $1,005 |
| Median household income | $89,788 | $83,011 | $80,734 |
| Groundwork market score | 76 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 81
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 4510 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Bend metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bend metro area
- Population, 2025 estimate
- 266,376+7.0% since 2020
- Households
- 104,529
- Median age
- 43.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 7,778 sq. mi.
- People per square mile
- 33
- Median household income
- $89,788
- Average household income
- $121,236
- Median home value
- $602,600
- Jobs located here
- 104,129
- Daytime population
- 248,315Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bend metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for nail salons, numbered among those based in Oregon, with the Bend metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 76 | 45 | 4.3 | $2.5M | +7.0% | #15 of 387 |
| 2Albany, OR | 75 | 14 | 2.8 | $3.4M | +3.0% | #16 of 387 |
| 3Corvallis, OR | 73 | 13 | 3.4 | $3M | +4.4% | #24 of 387 |
| 4Salem, OR | 66 | 63 | 3.9 | $2.5M | +2.7% | #63 of 387 |
| 5Eugene-Springfield, OR | 62 | 59 | 3.7 | $2.6M | −0.7% | #80 of 387 |
| 6Medford, OR | 61 | 32 | 3.5 | $2.8M | −0.9% | #89 of 387 |
| 7Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Grants Pass, OR | 36 | 19 | 5.2 | $1.7M | −0.4% | #331 of 387 |
Other business types in the Bend metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons63
- Barbershops76
- Nail salons76
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Bend, OR metro area?
There are 45 nail salons on map listings in the Bend metro area as of September 2026. 10 of them (22%) are chain locations. The listings count nail salons. Official counts show 18 businesses with payroll classed as nail salons in 2023. Official counts also show 90 one-person businesses without payroll.
How much do households in the Bend, OR metro area spend on personal care products and services?
About $112.8M a year, or $1,079 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 45 nail salons on map listings, it comes to $2.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 104,529 households in the Bend metro area and national spending patterns by income.
How does the Bend, OR metro area compare with the U.S. for nail salons?
The Bend metro area has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.5M, 50% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Bend metro area would have about 68, against 45 on map listings. There is one business with payroll in the industry for every 5,807 households, against one for every 3,754 across the U.S.
How fast is the Bend, OR metro area growing?
Population estimates put the Bend metro area at 266,376 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 104,529 households. The median household income in the Bend metro area is $89,788 a year, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bend metro area scores 76 for nail salons (high), #15 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bend metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Bend metro area
Screening a site or an acquisition in the Bend metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.