Beauty and personal care · County · Michigan
Nail salons in Livingston County, MI
How Livingston County, MI compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #24 of 1,328 scored counties
#2 of 34 scored counties in Michigan
- Listings
- 28
- 9 chain locations (32%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $90.1M
- On personal care products and services · $1,179 a household
- Spending per listing
- $3.2M
- 93% above the U.S.
- Listings per 10k households
- 3.7
- 38% below the U.S.
- Population, 2025
- 197,315
- +1.7% since 2020
See the nail salons around any address in Livingston County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Livingston County is 84 (high), #24 of 1,328 scored counties and #2 of 34 scored counties in Michigan. That puts it in the top 10% of counties for nail salons.
At $1,179 per household (17% above the U.S. average), households in Livingston County spend about $90.1M a year on personal care products and services. That is about $3.2M of household spending for each salon on map listings, 93% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Livingston County has 28 nail salons on map listings as of September 2026. Of those, 9 are chain locations, or 32%, against 27% across the U.S. Per 10,000 households, that is 3.7, 38% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Livingston County was 4 in 2023. That is one for every 19,111 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Livingston County grew 1.7%, slower than the U.S. (+3.1%).
How Livingston County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Livingston County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 4.3 | 6.0 |
| Spending per listing | $3.2M | $2.3M | $1.7M |
| Households per official establishment | 19,111 | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +71.8% | +23.2% |
| Population growth, 2020–2025 | +1.7% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,179 | $986 | $1,005 |
| Median household income | $103,039 | $72,875 | $80,734 |
| Groundwork market score | 84 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 6
- Annual payroll, 2023
- $304K
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 289 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Livingston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Livingston County
- Population, 2025 estimate
- 197,315+1.7% since 2020
- Households
- 76,445
- Median age
- 44.2
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 565 sq. mi.
- People per square mile
- 346
- Median household income
- $103,039+22.3% vs. 2015–2019, before inflation
- Average household income
- $129,893
- Median home value
- $356,800
- Jobs located here
- 61,513
- Daytime population
- 172,103Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Livingston County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
Other business types in Livingston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons67
- Barbershops83
- Nail salons84
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Livingston County, MI?
Map listings as of September 2026 show 28 nail salons in Livingston County. 9 of them (32%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Official counts also show 96 one-person businesses without payroll.
How much do households in Livingston County, MI spend on personal care products and services?
About $90.1M a year, or $1,179 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $3.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 76,445 households in Livingston County and national spending patterns by income.
How does Livingston County, MI compare with the U.S. for nail salons?
Livingston County has 3.7 nail salons per 10,000 households, 38% below the U.S. rate of 6.0. Spending per salon is $3.2M, 93% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Livingston County would have about 54, against 28 on map listings. There is one business with payroll in the industry for every 19,111 households, against one for every 3,754 across the U.S.
How fast is Livingston County, MI growing?
Population estimates put Livingston County at 197,315 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 76,445 households. Median household income in Livingston County is $103,039, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Livingston County scores 84 for nail salons (high), #24 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Livingston County
Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.