Beauty and personal care · Metro area · Kansas
Nail salons in the Topeka, KS metro area
Competitor counts, household spending and official business counts for nail salons in the Topeka, KS metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #45 of 387 scored metro areas
#1 of 4 scored metro areas based in Kansas
- Listings
- 24
- 9 chain locations (38%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $92.3M
- On personal care products and services · $952 a household
- Spending per listing
- $3.8M
- 2.3 times the U.S.
- Listings per 10k households
- 2.5
- 58% below the U.S.
- Population, 2025
- 233,052
- +0.1% since 2020
See the nail salons around any address in the Topeka metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Topeka metro area spend about $92.3M a year on personal care products and services, or $952 per household, 5% below the U.S. average. Spread across 24 nail salons, that is $3.8M per salon, 2.3 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Topeka metro area has 24 nail salons on map listings as of September 2026. Of those, 9 are chain locations, or 38%, against 27% across the U.S. That is 2.5 per 10,000 households, 58% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Topeka metro area was 11 in 2023. That is one for every 8,818 households, against one for every 3,754 across the U.S. Official counts also show 27 one-person businesses without payroll.
Population estimates show the Topeka metro area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in the Topeka metro area is 68 (upper middle), #45 of 387 scored metro areas and #1 of 4 scored metro areas based in Kansas. That puts it in the top quarter of metro areas.
How the Topeka metro area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Topeka metro area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.4 | 6.0 |
| Spending per listing | $3.8M | $2.3M | $1.7M |
| Households per official establishment | 8,818 | 4,551 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +63.3% | +23.2% |
| Population growth, 2020–2025 | +0.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $952 | $996 | $1,005 |
| Median household income | $69,888 | $74,275 | $80,734 |
| Groundwork market score | 68 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 63
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 249 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Topeka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Topeka metro area
- Population, 2025 estimate
- 233,052+0.1% since 2020
- Households
- 96,999
- Median age
- 41.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 3,233 sq. mi.
- People per square mile
- 72
- Median household income
- $69,888+21.3% vs. 2015–2019, before inflation
- Average household income
- $89,198
- Median home value
- $183,200
- Jobs located here
- 117,217
- Daytime population
- 240,729Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Topeka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kansas
Every Kansas market ranked →The highest-scoring metro areas in Kansas for nail salons, numbered among those based in Kansas (a market based in another state is listed without a number), with the Topeka metro area marked.
Top metro areas in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Topeka, KS | 68 | 24 | 2.5 | $3.8M | +0.1% | #45 of 387 |
| 2Lawrence, KS | 58 | 21 | 4.2 | $2.4M | +1.8% | #116 of 387 |
| Kansas City, MO-KS | 57 | 456 | 5.1 | $2.1M | +3.4% | #129 of 387 |
| 3Manhattan, KS | 56 | 21 | 4.1 | $2.3M | +1.4% | #133 of 387 |
| St. Joseph, MO-KS | 54 | 13 | 2.8 | $3.3M | −2.0% | #149 of 387 |
| Joplin, MO-KS | 54 | 37 | 4.7 | $1.9M | +3.9% | #158 of 387 |
| 4Wichita, KS | 35 | 161 | 6.3 | $1.5M | +2.4% | #336 of 387 |
Other business types in the Topeka metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons67
- Barbershops46
- Nail salons68
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Topeka, KS metro area?
Map listings as of September 2026 show 24 nail salons in the Topeka metro area. 9 of them (38%) are chain locations. The listings count nail salons. Official counts show 11 businesses with payroll classed as nail salons in 2023. Another 27 one-person businesses have no payroll, by official counts.
How much do households in the Topeka, KS metro area spend on personal care products and services?
About $92.3M a year, or $952 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 24 nail salons on map listings, it comes to $3.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 96,999 households in the Topeka metro area and national spending patterns by income.
How does the Topeka, KS metro area compare with the U.S. for nail salons?
The Topeka metro area has 2.5 nail salons per 10,000 households, 58% below the U.S. rate of 6.0. Spending per salon is $3.8M, 2.3 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Topeka metro area would have about 55, against 24 on map listings. There is one business with payroll in the industry for every 8,818 households, against one for every 3,754 across the U.S.
How fast is the Topeka, KS metro area growing?
Population estimates put the Topeka metro area at 233,052 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 96,999 households. Median household income in the Topeka metro area is $69,888, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Topeka metro area scores 68 for nail salons (upper middle), #45 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Topeka metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Topeka metro area
Screening a site or an acquisition in the Topeka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Topeka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.