Beauty and personal care · Metro area · Montana
Nail salons in the Billings, MT metro area
How the Billings, MT metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #10 of 387 scored metro areas
#3 of 5 scored metro areas based in Montana
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $78.3M
- On personal care products and services · $999 a household
- Spending per listing
- $2.7M
- 62% above the U.S.
- Listings per 10k households
- 3.7
- 38% below the U.S.
- Population, 2025
- 193,603
- +4.8% since 2020
See the nail salons around any address in the Billings metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Billings metro area scores 79 (high) on the Groundwork market score for nail salons, ranking #10 of 387 scored metro areas and #3 of 5 scored metro areas based in Montana. That puts it in the top 10% of metro areas for nail salons.
At $999 per household (in line with the U.S. average), households in the Billings metro area spend about $78.3M a year on personal care products and services. That works out to $2.7M per salon, 62% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 29 nail salons on map listings in the Billings metro area as of September 2026. Of those, 7 are chain locations, or 24%, against 27% across the U.S. Per 10,000 households, that is 3.7, 38% below the U.S. rate of 6.0.
In 2023, official counts showed 8 businesses with payroll in the Billings metro area classed as nail salons. That is one for every 9,796 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as nail salons in the Billings metro area. Population estimates show the Billings metro area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Billings metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Billings metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 3.6 | 6.0 |
| Spending per listing | $2.7M | $2.7M | $1.7M |
| Households per official establishment | 9,796 | 11,766 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +56.0% | +23.2% |
| Population growth, 2020–2025 | +4.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $999 | $964 | $1,005 |
| Median household income | $77,194 | $72,509 | $80,734 |
| Groundwork market score | 79 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 32
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 152Businesses with no payroll
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as nail salons in the Billings metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Billings metro area
- Population, 2025 estimate
- 193,603+4.8% since 2020
- Households
- 78,371
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 6,478 sq. mi.
- People per square mile
- 29
- Median household income
- $77,194+26.0% vs. 2015–2019, before inflation
- Average household income
- $105,451
- Median home value
- $355,200
- Jobs located here
- 97,581
- Daytime population
- 192,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Billings metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for nail salons, numbered among those based in Montana, with the Billings metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 86 | 13 | 3.3 | $3.1M | +7.7% | #1 of 387 |
| 2Bozeman, MT | 80 | 19 | 3.7 | $3M | +7.7% | #9 of 387 |
| 3Billings, MT | 79 | 29 | 3.7 | $2.7M | +4.8% | #10 of 387 |
| 4Missoula, MT | 72 | 22 | 4.0 | $2.4M | +4.7% | #28 of 387 |
| 5Great Falls, MT | 46 | 23 | 6.5 | $1.4M | +0.7% | #232 of 387 |
Other business types in the Billings metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons53
- Barbershops71
- Nail salons79
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Billings, MT metro area?
As of September 2026, map listings count 29 nail salons in the Billings metro area. 7 of them (24%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts also show 152 one-person businesses without payroll.
How much do households in the Billings, MT metro area spend on personal care products and services?
About $78.3M a year, or $999 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 29 nail salons on map listings, it comes to $2.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 78,371 households in the Billings metro area and national spending patterns by income.
How does the Billings, MT metro area compare with the U.S. for nail salons?
The Billings metro area has 3.7 nail salons per 10,000 households, 38% below the U.S. rate of 6.0. Spending per salon is $2.7M, 62% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Billings metro area would have about 47, against 29 on map listings. There is one business with payroll in the industry for every 9,796 households, against one for every 3,754 across the U.S.
How fast is the Billings, MT metro area growing?
Population estimates put the Billings metro area at 193,603 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 78,371 households. Median household income in the Billings metro area is $77,194, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Billings metro area scores 79 for nail salons (high), #10 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Billings metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Billings metro area
Screening a site or an acquisition in the Billings metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.