Beauty and personal care · Metro area · Florida
Nail salons in the Wildwood-The Villages, FL metro area
How the Wildwood-The Villages, FL metro area compares with other metro areas and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #23 of 387 scored metro areas
#1 of 22 scored metro areas based in Florida
- Listings
- 28
- 8 chain locations (29%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $62.9M
- On personal care products and services · $895 a household
- Spending per listing
- $2.2M
- 35% above the U.S.
- Listings per 10k households
- 4.0
- 33% below the U.S.
- Population, 2025
- 157,772
- +21.1% since 2020
See the nail salons around any address in the Wildwood-The Villages metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Wildwood-The Villages metro area has a Groundwork market score of 74 (upper middle): #23 of 387 scored metro areas and #1 of 22 scored metro areas based in Florida. That puts it in the top 10% of metro areas for nail salons.
Map listings as of September 2026 show 28 nail salons in the Wildwood-The Villages metro area. 8 of them (29%) are chain locations, against 27% across the U.S. That is 4.0 per 10,000 households, 33% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Wildwood-The Villages metro area comes to about $62.9M a year: $895 per household, 11% below the U.S. average. Spread across 28 nail salons, that is $2.2M per salon, 35% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in the Wildwood-The Villages metro area classed as nail salons. That is one for every 11,720 households, against one for every 3,754 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $394K have gone to businesses classed as nail salons in the Wildwood-The Villages metro area. Population estimates put the population change in the Wildwood-The Villages metro area from 2020 to 2025 at +21.1%, faster than the U.S. (+3.1%).
How the Wildwood-The Villages metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wildwood-The Villages metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 7.6 | 6.0 |
| Spending per listing | $2.2M | $1.2M | $1.7M |
| Households per official establishment | 11,720 | 5,025 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +50.2% | +23.2% |
| Population growth, 2020–2025 | +21.1% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $895 | $911 | $1,005 |
| Median household income | $76,508 | $74,568 | $80,734 |
| Groundwork market score | 74 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 15
- Annual payroll, 2023
- $436K
- One-person businesses, 2023
- 99Businesses with no payroll
- Map listings, September 2026
- 288 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $394K
SBA-backed loans to businesses classed as nail salons in the Wildwood-The Villages metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wildwood-The Villages metro area
- Population, 2025 estimate
- 157,772+21.1% since 2020
- Households
- 70,318
- Median age
- 62.4
- Homes lived in by their owners
- 88%
- Vehicles per household
- 1.5
- Land area
- 557 sq. mi.
- People per square mile
- 257
- Median household income
- $76,508
- Average household income
- $98,339
- Median home value
- $385,400
- Jobs located here
- 37,385
- Daytime population
- 146,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wildwood-The Villages metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for nail salons, numbered among those based in Florida, with the Wildwood-The Villages metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 74 | 28 | 4.0 | $2.2M | +21.1% | #23 of 387 |
| 2Homosassa Springs, FL | 54 | 37 | 5.2 | $1.5M | +11.1% | #162 of 387 |
| 3Palm Bay-Melbourne-Titusville, FL | 53 | 186 | 7.2 | $1.3M | +9.1% | #169 of 387 |
| 4Ocala, FL | 52 | 89 | 5.4 | $1.5M | +17.3% | #176 of 387 |
| 5North Port-Bradenton-Sarasota, FL | 48 | 271 | 7.0 | $1.4M | +13.2% | #212 of 387 |
| 6Lakeland-Winter Haven, FL | 48 | 185 | 6.4 | $1.3M | +19.8% | #215 of 387 |
| 7Port St. Lucie, FL | 46 | 148 | 7.2 | $1.3M | +16.0% | #234 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 46 | 216 | 7.3 | $1.2M | +11.2% | #235 of 387 |
| 9Gainesville, FL | 45 | 88 | 6.2 | $1.4M | +5.4% | #241 of 387 |
| 10Crestview-Fort Walton Beach-Destin, FL | 43 | 126 | 10.5 | $913K | +9.4% | #264 of 387 |
Other business types in the Wildwood-The Villages metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons84
- Barbershops81
- Nail salons74
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Wildwood-The Villages, FL metro area?
There are 28 nail salons on map listings in the Wildwood-The Villages metro area as of September 2026. 8 of them (29%) are chain locations. The listings count nail salons. Official counts show 6 businesses with payroll classed as nail salons in 2023. Official counts also show 99 one-person businesses without payroll.
How much do households in the Wildwood-The Villages, FL metro area spend on personal care products and services?
About $62.9M a year, or $895 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 70,318 households in the Wildwood-The Villages metro area and national spending patterns by income.
How does the Wildwood-The Villages, FL metro area compare with the U.S. for nail salons?
The Wildwood-The Villages metro area has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.2M, 35% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Wildwood-The Villages metro area would have about 38, against 28 on map listings. There is one business with payroll in the industry for every 11,720 households, against one for every 3,754 across the U.S.
How fast is the Wildwood-The Villages, FL metro area growing?
Population estimates put the Wildwood-The Villages metro area at 157,772 people in 2025, up 21.1% since 2020, faster than the U.S. (+3.1%). It has 70,318 households. The median household income in the Wildwood-The Villages metro area is $76,508 a year, 5% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wildwood-The Villages metro area scores 74 for nail salons (upper middle), #23 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wildwood-The Villages metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Wildwood-The Villages metro area
Screening a site or an acquisition in the Wildwood-The Villages metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.