Groundwork

Beauty and personal care · Small-town market · Massachusetts

Nail salons in the Greenfield, MA area

How the Greenfield, MA area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #19 of 387 scored small-town markets
The only scored small-town market based in Massachusetts

Listings
6
1 chain location (17%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$30.3M
On personal care products and services · $960 a household
Spending per listing
$5.1M
3 times the U.S.
Listings per 10k households
1.9
68% below the U.S.
Population, 2025
70,698
−0.3% since 2020

See the nail salons around any address in the Greenfield area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For nail salons, the Greenfield area has a Groundwork market score of 77 (high): #19 of 387 scored small-town markets and the only scored small-town market based in Massachusetts. That puts it in the top 10% of small-town markets for nail salons.

As of September 2026, map listings count 6 nail salons in the Greenfield area. One of them (17%) is a chain location, against 27% across the U.S. That is 1.9 per 10,000 households, 68% below the U.S. rate of 6.0.

Households in the Greenfield area spend about $30.3M a year on personal care products and services, or $960 per household, 4% below the U.S. average. Spread across 6 nail salons, that is $5.1M per salon, 3 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in the Greenfield area: counts under 3 aren’t published. Population estimates show the Greenfield area declined 0.3% from 2020 to 2025, against +3.1% for the U.S.

How the Greenfield area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Greenfield, MA area compared with Massachusetts and the U.S.
MeasureGreenfield areaMassachusettsU.S.
Listings per 10k households1.96.96.0
Spending per listing$5.1M$1.7M$1.7M
Households per official establishmentn/a2,5323,754
Official establishment growth, 2019–2023n/a+18.7%+23.2%
Population growth, 2020–2025−0.3%+2.4%+3.1%
Spending per household on personal care products and services$960$1,165$1,005
Median household income$74,907$103,960$80,734
Groundwork market score7743

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
4Businesses with no payroll
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Greenfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greenfield area

Population, 2025 estimate
70,698−0.3% since 2020
Households
31,570
Median age
47.7
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
699 sq. mi.
People per square mile
101
Median household income
$74,907
Average household income
$94,042
Median home value
$329,000
Jobs located here
25,416
Daytime population
59,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greenfield area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Greenfield area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many nail salons are in the Greenfield, MA area?

The Greenfield area has 6 nail salons on map listings as of September 2026. One of them (17%) is a chain location. The listings count nail salons. No official count is published for nail salons in the Greenfield area: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.

How much do households in the Greenfield, MA area spend on personal care products and services?

About $30.3M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $5.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 31,570 households in the Greenfield area and national spending patterns by income.

How does the Greenfield, MA area compare with the U.S. for nail salons?

The Greenfield area has 1.9 nail salons per 10,000 households, 68% below the U.S. rate of 6.0. Spending per salon is $5.1M, 3 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Greenfield area would have about 18, against 6 on map listings.

How fast is the Greenfield, MA area growing?

Population estimates put the Greenfield area at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in the Greenfield area is $74,907 a year, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenfield area scores 77 for nail salons (high), #19 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greenfield area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Greenfield area

Screening a site or an acquisition in the Greenfield area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greenfield area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.