Beauty and personal care · Metro area · Montana
Nail salons in the Bozeman, MT metro area
Competitor counts, household spending and official business counts for nail salons in the Bozeman, MT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #9 of 387 scored metro areas
#2 of 5 scored metro areas based in Montana
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $56.7M
- On personal care products and services · $1,107 a household
- Spending per listing
- $3M
- 79% above the U.S.
- Listings per 10k households
- 3.7
- 38% below the U.S.
- Population, 2025
- 128,740
- +7.7% since 2020
See the nail salons around any address in the Bozeman metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bozeman metro area scores 80 (high) on the Groundwork market score for nail salons, ranking #9 of 387 scored metro areas and #2 of 5 scored metro areas based in Montana. That puts it in the top 10% of metro areas for nail salons.
As of September 2026, map listings count 19 nail salons in the Bozeman metro area. 5 of them (26%) are chain locations, against 27% across the U.S. That comes to 3.7 for every 10,000 households, 38% below the U.S. rate of 6.0.
Households in the Bozeman metro area spend about $56.7M a year on personal care products and services, or $1,107 per household, 10% above the U.S. average. Spread across 19 nail salons, that is $3M per salon, 79% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 9 businesses with payroll classed as nail salons in the Bozeman metro area in 2023. That is one for every 5,691 households, against one for every 3,754 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in the Bozeman metro area. Population estimates show the Bozeman metro area grew 7.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Bozeman metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bozeman metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 3.6 | 6.0 |
| Spending per listing | $3M | $2.7M | $1.7M |
| Households per official establishment | 5,691 | 11,766 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +56.0% | +23.2% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,107 | $964 | $1,005 |
| Median household income | $93,528 | $72,509 | $80,734 |
| Groundwork market score | 80 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 61
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in the Bozeman metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bozeman metro area
- Population, 2025 estimate
- 128,740+7.7% since 2020
- Households
- 51,215
- Median age
- 36.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 2,605 sq. mi.
- People per square mile
- 48
- Median household income
- $93,528+40.9% vs. 2015–2019, before inflation
- Average household income
- $132,508
- Median home value
- $667,600
- Jobs located here
- 70,333
- Daytime population
- 127,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bozeman metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for nail salons, numbered among those based in Montana, with the Bozeman metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 86 | 13 | 3.3 | $3.1M | +7.7% | #1 of 387 |
| 2Bozeman, MT | 80 | 19 | 3.7 | $3M | +7.7% | #9 of 387 |
| 3Billings, MT | 79 | 29 | 3.7 | $2.7M | +4.8% | #10 of 387 |
| 4Missoula, MT | 72 | 22 | 4.0 | $2.4M | +4.7% | #28 of 387 |
| 5Great Falls, MT | 46 | 23 | 6.5 | $1.4M | +0.7% | #232 of 387 |
Other business types in the Bozeman metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons52
- Barbershops92
- Nail salons80
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Bozeman, MT metro area?
The Bozeman metro area has 19 nail salons on map listings as of September 2026. 5 of them (26%) are chain locations. The listings count nail salons. Official counts show 9 businesses with payroll classed as nail salons in 2023. Official counts list 41 one-person businesses without payroll.
How much do households in the Bozeman, MT metro area spend on personal care products and services?
About $56.7M a year, or $1,107 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 19 nail salons on map listings, it comes to $3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 51,215 households in the Bozeman metro area and national spending patterns by income.
How does the Bozeman, MT metro area compare with the U.S. for nail salons?
The Bozeman metro area has 3.7 nail salons per 10,000 households, 38% below the U.S. rate of 6.0. Spending per salon is $3M, 79% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Bozeman metro area would have about 34, against 19 on map listings. There is one business with payroll in the industry for every 5,691 households, against one for every 3,754 across the U.S.
How fast is the Bozeman, MT metro area growing?
Population estimates put the Bozeman metro area at 128,740 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 51,215 households. The median household income in the Bozeman metro area is $93,528 a year, 16% above the U.S. median of $80,734. That rose 40.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bozeman metro area scores 80 for nail salons (high), #9 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bozeman metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Bozeman metro area
Screening a site or an acquisition in the Bozeman metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bozeman metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.