Beauty and personal care · Metro area · Texas
Nail salons in the Austin-Round Rock-San Marcos, TX metro area
Competitor counts, household spending and official business counts for nail salons in the Austin-Round Rock-San Marcos, TX metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #122 of 387 scored metro areas
#2 of 26 scored metro areas based in Texas
- Listings
- 607
- 155 chain locations (26%)
- Official establishments
- 276
- +27.2% since 2019
- Household spending a year
- $1.1B
- On personal care products and services · $1,062 a household
- Spending per listing
- $1.7M
- 4% above the U.S.
- Listings per 10k households
- 6.1
- 2% above the U.S.
- Population, 2025
- 2,620,945
- +14.0% since 2020
See the nail salons around any address in the Austin-Round Rock-San Marcos metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Austin-Round Rock-San Marcos metro area comes to about $1.1B a year: $1,062 per household, 6% above the U.S. average. That works out to $1.7M per salon, 4% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Austin-Round Rock-San Marcos metro area has 607 nail salons on map listings as of September 2026. Chain locations make up 26% of them, against 27% across the U.S. That comes to 6.1 for every 10,000 households, 2% above the U.S. rate of 6.0.
Official counts show 276 businesses with payroll classed as nail salons in the Austin-Round Rock-San Marcos metro area in 2023, up 27.2% from 2019. That is one for every 3,585 households, against one for every 3,754 across the U.S. Another 3,108 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $4M have gone to businesses classed as nail salons in the Austin-Round Rock-San Marcos metro area.
Population estimates put the population change in the Austin-Round Rock-San Marcos metro area from 2020 to 2025 at +14.0%, faster than the U.S. (+3.1%). The Austin-Round Rock-San Marcos metro area scores 58 (upper middle) on the Groundwork market score for nail salons, ranking #122 of 387 scored metro areas and #2 of 26 scored metro areas based in Texas.
How the Austin-Round Rock-San Marcos metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Austin-Round Rock-San Marcos metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 7.2 | 6.0 |
| Spending per listing | $1.7M | $1.3M | $1.7M |
| Households per official establishment | 3,585 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | +27.2% | +51.5% | +23.2% |
| Population growth, 2020–2025 | +14.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,062 | $937 | $1,005 |
| Median household income | $100,431 | $78,476 | $80,734 |
| Groundwork market score | 58 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 276+27.2% over the period
- Employees, 2023
- 1,293
- Annual payroll, 2023
- $49.5M
- One-person businesses, 2023
- 3,108Businesses with no payroll
- Map listings, September 2026
- 607155 chain locations
- Listings at the U.S. rate for this spending
- 629The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $4M
SBA-backed loans to businesses classed as nail salons in the Austin-Round Rock-San Marcos metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Austin-Round Rock-San Marcos metro area
- Population, 2025 estimate
- 2,620,945+14.0% since 2020
- Households
- 989,434
- Median age
- 37.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 4,220 sq. mi.
- People per square mile
- 575
- Median household income
- $100,431+30.7% vs. 2015–2019, before inflation
- Average household income
- $137,444
- Median home value
- $465,000
- Jobs located here
- 1,303,265
- Daytime population
- 2,543,902Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Austin-Round Rock-San Marcos metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for nail salons, numbered among those based in Texas, with the Austin-Round Rock-San Marcos metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sherman-Denison, TX | 60 | 32 | 5.8 | $1.5M | +12.8% | #102 of 387 |
| 2Austin-Round Rock-San Marcos, TX | 58 | 607 | 6.1 | $1.7M | +14.0% | #122 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 52 | 2,119 | 7.3 | $1.4M | +10.6% | #177 of 387 |
| 4Eagle Pass, TX | 51 | 5 | 2.8 | $2.6M | +1.7% | #180 of 387 |
| 5Laredo, TX | 49 | 47 | 5.8 | $1.4M | +5.2% | #199 of 387 |
| 6San Antonio-New Braunfels, TX | 49 | 671 | 6.9 | $1.3M | +9.5% | #200 of 387 |
| 7Tyler, TX | 49 | 75 | 9.0 | $996K | +7.8% | #201 of 387 |
| 8College Station-Bryan, TX | 46 | 50 | 4.7 | $1.8M | +6.9% | #227 of 387 |
| 9Houston-Pasadena-The Woodlands, TX | 44 | 2,268 | 8.5 | $1.1M | +10.3% | #252 of 387 |
| 10Midland, TX | 43 | 63 | 9.0 | $1.1M | +9.8% | #263 of 387 |
Other business types in the Austin-Round Rock-San Marcos metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops64
- Nail salons58
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Austin-Round Rock-San Marcos, TX metro area?
Map listings as of September 2026 show 607 nail salons in the Austin-Round Rock-San Marcos metro area. 155 of them (26%) are chain locations. The listings count nail salons. Official counts show 276 businesses with payroll classed as nail salons in 2023, up 27.2% from 2019. Official counts list 3,108 one-person businesses without payroll.
How much do households in the Austin-Round Rock-San Marcos, TX metro area spend on personal care products and services?
About $1.1B a year, or $1,062 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 607 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 989,434 households in the Austin-Round Rock-San Marcos metro area and national spending patterns by income.
How does the Austin-Round Rock-San Marcos, TX metro area compare with the U.S. for nail salons?
The Austin-Round Rock-San Marcos metro area has 6.1 nail salons per 10,000 households, 2% above the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Austin-Round Rock-San Marcos metro area would have about 629, against 607 on map listings. There is one business with payroll in the industry for every 3,585 households, against one for every 3,754 across the U.S. The official count rose 27.2% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Austin-Round Rock-San Marcos, TX metro area growing?
Population estimates put the Austin-Round Rock-San Marcos metro area at 2,620,945 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 989,434 households. Median household income in the Austin-Round Rock-San Marcos metro area is $100,431, 24% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Austin-Round Rock-San Marcos metro area scores 58 for nail salons (upper middle), #122 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Austin-Round Rock-San Marcos metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Austin-Round Rock-San Marcos metro area
Screening a site or an acquisition in the Austin-Round Rock-San Marcos metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Austin-Round Rock-San Marcos metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.