Beauty and personal care · County · Missouri
Nail salons in Lincoln County, MO
Competitor counts, household spending and official business counts for nail salons in Lincoln County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #4 of 1,328 scored counties
#2 of 32 scored counties in Missouri
- Listings
- 6
- 3 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $23.5M
- On personal care products and services · $1,028 a household
- Spending per listing
- $3.9M
- 2.3 times the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 66,676
- +11.4% since 2020
See the nail salons around any address in Lincoln County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Lincoln County is 90 (very high), #4 of 1,328 scored counties and #2 of 32 scored counties in Missouri. That puts it in the top 10% of counties for nail salons.
At $1,028 per household (2% above the U.S. average), households in Lincoln County spend about $23.5M a year on personal care products and services. Spread across 6 nail salons, that is $3.9M per salon, 2.3 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Lincoln County has 6 nail salons on map listings as of September 2026. 3 of them (50%) are chain locations, against 27% across the U.S. That comes to 2.6 for every 10,000 households, 57% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Lincoln County, since they leave out counts under 3. Between 2020 and 2025, the population of Lincoln County grew 11.4%, faster than the U.S. (+3.1%).
How Lincoln County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 4.7 | 6.0 |
| Spending per listing | $3.9M | $2.1M | $1.7M |
| Households per official establishment | n/a | 6,286 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +32.1% | +23.2% |
| Population growth, 2020–2025 | +11.4% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,028 | $970 | $1,005 |
| Median household income | $89,278 | $70,702 | $80,734 |
| Groundwork market score | 90 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 63 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 66,676+11.4% since 2020
- Households
- 22,817
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 627 sq. mi.
- People per square mile
- 101
- Median household income
- $89,278+39.1% vs. 2015–2019, before inflation
- Average household income
- $100,506
- Median home value
- $244,300
- Jobs located here
- 12,499
- Daytime population
- 43,211Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for nail salons, numbered among those based in Missouri, with Lincoln County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Christian County, MO | 90 | 8 | 2.3 | $4.5M | +8.3% | #2 of 1,328 |
| 2Lincoln County, MO | 90 | 6 | 2.6 | $3.9M | +11.4% | #4 of 1,328 |
| 3Cass County, MO | 78 | 16 | 3.7 | $2.9M | +7.1% | #58 of 1,328 |
| 4Jefferson County, MO | 75 | 42 | 4.8 | $2.1M | +2.7% | #91 of 1,328 |
| 5Boone County, MO | 71 | 36 | 4.7 | $2.1M | +4.2% | #137 of 1,328 |
| 6Franklin County, MO | 69 | 17 | 4.0 | $2.5M | +3.1% | #173 of 1,328 |
| 7Lafayette County, MO | 68 | 5 | 4.0 | $2.5M | +1.4% | #192 of 1,328 |
| 8St. Charles County, MO | 68 | 94 | 5.8 | $2M | +4.9% | #195 of 1,328 |
| 9Pettis County, MO | 66 | 5 | 2.9 | $3M | +2.9% | #239 of 1,328 |
| 10Pulaski County, MO | 63 | 5 | 3.0 | $3M | +0.8% | #317 of 1,328 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas92
- Hair salons92
- Barbershops
- Nail salons90
- Spas and skin care90
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Lincoln County, MO?
Map listings as of September 2026 show 6 nail salons in Lincoln County. 3 of them (50%) are chain locations. The listings count nail salons. No official count is published for nail salons in Lincoln County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in Lincoln County, MO spend on personal care products and services?
About $23.5M a year, or $1,028 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $3.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 22,817 households in Lincoln County and national spending patterns by income.
How does Lincoln County, MO compare with the U.S. for nail salons?
Lincoln County has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $3.9M, 2.3 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Lincoln County would have about 14, against 6 on map listings.
How fast is Lincoln County, MO growing?
Population estimates put Lincoln County at 66,676 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 22,817 households. Median household income in Lincoln County is $89,278, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 90 for nail salons (very high), #4 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.