Beauty and personal care · Metro area · Oregon
Salons, barbers and spas in the Bend, OR metro area
The salons, barbers and spas in the Bend, OR metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #122 of 387 scored metro areas
#5 of 8 scored metro areas based in Oregon
- Listings
- 515
- 60 chain locations (12%)
- Official establishments
- 135
- +36.5% since 2019
- Household spending a year
- $112.8M
- On personal care products and services · $1,079 a household
- Spending per listing
- $219K
- 3% above the U.S.
- Listings per 10k households
- 49.3
- 4% above the U.S.
- Population, 2025
- 266,376
- +7.0% since 2020
See the salons, barbers and spas around any address in the Bend metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Bend metro area comes to about $112.8M a year: $1,079 per household, 7% above the U.S. average. That is about $219K of household spending for each business on map listings, 3% above the U.S. figure of $213K.
The Bend metro area has 515 salons, barbers and spas on map listings as of September 2026. Chain locations make up 12% of them, against 15% across the U.S. Per 10,000 households, that is 49.3, 4% above the U.S. rate of 47.2.
In 2023, official counts showed 135 businesses with payroll in the Bend metro area classed as personal care services, up 36.5% from 2019. That is one for every 774 households, against one for every 804 across the U.S. Another 1,031 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.7M have gone to businesses classed as personal care services in the Bend metro area.
Population estimates put the population change in the Bend metro area from 2020 to 2025 at +7.0%, faster than the U.S. (+3.1%). For salons, barbers and spas, the Bend metro area has a Groundwork market score of 57 (upper middle): #122 of 387 scored metro areas and #5 of 8 scored metro areas based in Oregon.
How the Bend metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bend metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.3 | 40.7 | 47.2 |
| Spending per listing | $219K | $255K | $213K |
| Households per official establishment | 774 | 938 | 804 |
| Official establishment growth, 2019–2023 | +36.5% | +8.3% | +14.1% |
| Population growth, 2020–2025 | +7.0% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,079 | $1,036 | $1,005 |
| Median household income | $89,788 | $83,011 | $80,734 |
| Groundwork market score | 57 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 135+36.5% over the period
- Employees, 2023
- 470
- Annual payroll, 2023
- $18.6M
- One-person businesses, 2023
- 1,031Businesses with no payroll
- Map listings, September 2026
- 51560 chain locations
- Listings at the U.S. rate for this spending
- 530The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.7M
SBA-backed loans to businesses classed as personal care services in the Bend metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bend metro area
- Population, 2025 estimate
- 266,376+7.0% since 2020
- Households
- 104,529
- Median age
- 43.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 7,778 sq. mi.
- People per square mile
- 33
- Median household income
- $89,788
- Average household income
- $121,236
- Median home value
- $602,600
- Jobs located here
- 104,129
- Daytime population
- 248,315Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bend metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Bend metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 77 | 110 | 28.5 | $353K | +4.4% | #8 of 387 |
| 2Albany, OR | 74 | 173 | 34.1 | $275K | +3.0% | #11 of 387 |
| 3Salem, OR | 60 | 675 | 42.2 | $236K | +2.7% | #88 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 5Bend, OR | 57 | 515 | 49.3 | $219K | +7.0% | #122 of 387 |
| 6Eugene-Springfield, OR | 56 | 616 | 38.4 | $245K | −0.7% | #130 of 387 |
| 7Medford, OR | 51 | 398 | 43.2 | $221K | −0.9% | #185 of 387 |
| 8Grants Pass, OR | 49 | 159 | 43.3 | $207K | −0.4% | #210 of 387 |
Other business types in the Bend metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons63
- Barbershops76
- Nail salons76
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Bend, OR metro area?
Map listings as of September 2026 show 515 salons, barbers and spas in the Bend metro area. 60 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 135 businesses with payroll classed as personal care services in 2023, up 36.5% from 2019. Official counts list 1,031 one-person businesses without payroll.
How much do households in the Bend, OR metro area spend on personal care products and services?
About $112.8M a year, or $1,079 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 515 salons, barbers and spas on map listings, it comes to $219K per business. It is estimated from the incomes of the 104,529 households in the Bend metro area and national spending patterns by income.
How does the Bend, OR metro area compare with the U.S. for salons, barbers and spas?
The Bend metro area has 49.3 salons, barbers and spas per 10,000 households, 4% above the U.S. rate of 47.2. Spending per business is $219K, 3% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Bend metro area would have about 530, against 515 on map listings. There is one business with payroll in the industry for every 774 households, against one for every 804 across the U.S. The official count rose 36.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Bend, OR metro area growing?
Population estimates put the Bend metro area at 266,376 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 104,529 households. The median household income in the Bend metro area is $89,788 a year, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bend metro area scores 57 for salons, barbers and spas (upper middle), #122 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bend metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Bend metro area
Screening a site or an acquisition in the Bend metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bend metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.