Beauty and personal care · Metro area · Oregon
Salons, barbers and spas in the Eugene-Springfield, OR metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Eugene-Springfield, OR metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #130 of 387 scored metro areas
#6 of 8 scored metro areas based in Oregon
- Listings
- 616
- 91 chain locations (15%)
- Official establishments
- 121
- 0.0% since 2019
- Household spending a year
- $150.6M
- On personal care products and services · $939 a household
- Spending per listing
- $245K
- 15% above the U.S.
- Listings per 10k households
- 38.4
- 19% below the U.S.
- Population, 2025
- 381,584
- −0.7% since 2020
See the salons, barbers and spas around any address in the Eugene-Springfield metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 616 salons, barbers and spas in the Eugene-Springfield metro area. Of those, 91 are chain locations, or 15%, against 15% across the U.S. That comes to 38.4 for every 10,000 households, 19% below the U.S. rate of 47.2.
At $939 per household (7% below the U.S. average), households in the Eugene-Springfield metro area spend about $150.6M a year on personal care products and services. That works out to $245K per business, 15% above the U.S. figure of $213K.
In 2023, official counts showed 121 businesses with payroll in the Eugene-Springfield metro area classed as personal care services, unchanged from 2019. That is one for every 1,326 households, against one for every 804 across the U.S. Official counts also show 1,177 one-person businesses without payroll. Since fiscal 2022, 14 SBA-backed loans worth $3.4M have gone to businesses classed as personal care services in the Eugene-Springfield metro area.
Population estimates put the population change in the Eugene-Springfield metro area from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Eugene-Springfield metro area is 56 (upper middle), #130 of 387 scored metro areas and #6 of 8 scored metro areas based in Oregon.
How the Eugene-Springfield metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eugene-Springfield metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.4 | 40.7 | 47.2 |
| Spending per listing | $245K | $255K | $213K |
| Households per official establishment | 1,326 | 938 | 804 |
| Official establishment growth, 2019–2023 | 0.0% | +8.3% | +14.1% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $939 | $1,036 | $1,005 |
| Median household income | $71,544 | $83,011 | $80,734 |
| Groundwork market score | 56 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1210.0% over the period
- Employees, 2023
- 635
- Annual payroll, 2023
- $20.2M
- One-person businesses, 2023
- 1,177Businesses with no payroll
- Map listings, September 2026
- 61691 chain locations
- Listings at the U.S. rate for this spending
- 708The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $3.4M
SBA-backed loans to businesses classed as personal care services in the Eugene-Springfield metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Eugene-Springfield metro area
- Population, 2025 estimate
- 381,584−0.7% since 2020
- Households
- 160,445
- Median age
- 42.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 4,554 sq. mi.
- People per square mile
- 84
- Median household income
- $71,544+36.5% vs. 2015–2019, before inflation
- Average household income
- $92,524
- Median home value
- $430,600
- Jobs located here
- 156,880
- Daytime population
- 382,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Eugene-Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Eugene-Springfield metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 77 | 110 | 28.5 | $353K | +4.4% | #8 of 387 |
| 2Albany, OR | 74 | 173 | 34.1 | $275K | +3.0% | #11 of 387 |
| 3Salem, OR | 60 | 675 | 42.2 | $236K | +2.7% | #88 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 5Bend, OR | 57 | 515 | 49.3 | $219K | +7.0% | #122 of 387 |
| 6Eugene-Springfield, OR | 56 | 616 | 38.4 | $245K | −0.7% | #130 of 387 |
| 7Medford, OR | 51 | 398 | 43.2 | $221K | −0.9% | #185 of 387 |
| 8Grants Pass, OR | 49 | 159 | 43.3 | $207K | −0.4% | #210 of 387 |
Other business types in the Eugene-Springfield metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons58
- Barbershops60
- Nail salons62
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Eugene-Springfield, OR metro area?
There are 616 salons, barbers and spas on map listings in the Eugene-Springfield metro area as of September 2026. 91 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 121 businesses with payroll classed as personal care services in 2023, unchanged from 2019. Another 1,177 one-person businesses have no payroll, by official counts.
How much do households in the Eugene-Springfield, OR metro area spend on personal care products and services?
About $150.6M a year, or $939 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 616 salons, barbers and spas on map listings, it comes to $245K per business. It is estimated from the incomes of the 160,445 households in the Eugene-Springfield metro area and national spending patterns by income.
How does the Eugene-Springfield, OR metro area compare with the U.S. for salons, barbers and spas?
The Eugene-Springfield metro area has 38.4 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $245K, 15% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Eugene-Springfield metro area would have about 708, against 616 on map listings. There is one business with payroll in the industry for every 1,326 households, against one for every 804 across the U.S. The official count held level from 2019 to 2023, against +14.1% for the U.S.
How fast is the Eugene-Springfield, OR metro area growing?
Population estimates put the Eugene-Springfield metro area at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. Median household income in the Eugene-Springfield metro area is $71,544, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Eugene-Springfield metro area scores 56 for salons, barbers and spas (upper middle), #130 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Eugene-Springfield metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Eugene-Springfield metro area
Screening a site or an acquisition in the Eugene-Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Eugene-Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.