Groundwork

Beauty and personal care · Metro area · Oregon

Salons, barbers and spas in the Grants Pass, OR metro area

The salons, barbers and spas in the Grants Pass, OR metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #210 of 387 scored metro areas
#8 of 8 scored metro areas based in Oregon

Listings
159
16 chain locations (10%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$33M
On personal care products and services · $898 a household
Spending per listing
$207K
3% below the U.S.
Listings per 10k households
43.3
8% below the U.S.
Population, 2025
87,867
−0.4% since 2020

See the salons, barbers and spas around any address in the Grants Pass metro area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Grants Pass metro area comes to about $33M a year: $898 per household, 11% below the U.S. average. Spread across 159 salons, barbers and spas, that is $207K per business, 3% below the U.S. figure of $213K.

There are 159 salons, barbers and spas on map listings in the Grants Pass metro area as of September 2026. Of those, 16 are chain locations, or 10%, against 15% across the U.S. That is 43.3 per 10,000 households, 8% below the U.S. rate of 47.2.

The official count of businesses with payroll classed as personal care services in the Grants Pass metro area was 17 in 2023. That is one for every 2,160 households, against one for every 804 across the U.S. Another 339 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $75K have gone to businesses classed as personal care services in the Grants Pass metro area.

Population estimates put the population change in the Grants Pass metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Grants Pass metro area is 49 (lower middle), #210 of 387 scored metro areas and #8 of 8 scored metro areas based in Oregon.

How the Grants Pass metro area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Grants Pass, OR metro area compared with Oregon and the U.S.
MeasureGrants Pass metro areaOregonU.S.
Listings per 10k households43.340.747.2
Spending per listing$207K$255K$213K
Households per official establishment2,160938804
Official establishment growth, 2019–2023n/a+8.3%+14.1%
Population growth, 2020–2025−0.4%+0.7%+3.1%
Spending per household on personal care products and services$898$1,036$1,005
Median household income$60,098$83,011$80,734
Groundwork market score4960

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17
Employees, 2023
63
Annual payroll, 2023
$1.9M
One-person businesses, 2023
339Businesses with no payroll
Map listings, September 2026
15916 chain locations
Listings at the U.S. rate for this spending
155The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$75K

SBA-backed loans to businesses classed as personal care services in the Grants Pass metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Grants Pass metro area

Population, 2025 estimate
87,867−0.4% since 2020
Households
36,715
Median age
47.5
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
1,639 sq. mi.
People per square mile
54
Median household income
$60,098+31.8% vs. 2015–2019, before inflation
Average household income
$85,314
Median home value
$404,300
Jobs located here
30,421
Daytime population
87,114Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Grants Pass metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Oregon

Every Oregon market ranked →

The highest-scoring metro areas in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Grants Pass metro area marked.

Top metro areas in Oregon

Metro areas in Oregon ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Corvallis, OR7711028.5$353K+4.4%#8 of 387
2Albany, OR7417334.1$275K+3.0%#11 of 387
3Salem, OR6067542.2$236K+2.7%#88 of 387
4Portland-Vancouver-Hillsboro, OR-WA574,36043.2$260K+1.0%#117 of 387
5Bend, OR5751549.3$219K+7.0%#122 of 387
6Eugene-Springfield, OR5661638.4$245K−0.7%#130 of 387
7Medford, OR5139843.2$221K−0.9%#185 of 387
8Grants Pass, OR4915943.3$207K−0.4%#210 of 387

Other business types in the Grants Pass metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Grants Pass, OR metro area?

As of September 2026, map listings count 159 salons, barbers and spas in the Grants Pass metro area. 16 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 17 businesses with payroll classed as personal care services in 2023. Official counts list 339 one-person businesses without payroll.

How much do households in the Grants Pass, OR metro area spend on personal care products and services?

About $33M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 159 salons, barbers and spas on map listings, it comes to $207K per business. It is estimated from the incomes of the 36,715 households in the Grants Pass metro area and national spending patterns by income.

How does the Grants Pass, OR metro area compare with the U.S. for salons, barbers and spas?

The Grants Pass metro area has 43.3 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $207K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Grants Pass metro area would have about 155, against 159 on map listings. There is one business with payroll in the industry for every 2,160 households, against one for every 804 across the U.S.

How fast is the Grants Pass, OR metro area growing?

Population estimates put the Grants Pass metro area at 87,867 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 36,715 households. The median household income in the Grants Pass metro area is $60,098 a year, 26% below the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grants Pass metro area scores 49 for salons, barbers and spas (lower middle), #210 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Grants Pass metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Grants Pass metro area

Screening a site or an acquisition in the Grants Pass metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Grants Pass metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.