State profile · 56 business types

Oregon market data

Population, household spending and competition for 56 business types across Oregon, with each type’s rank among the 50 states and DC.

Population, 2025: 4,273,586; +0.7% since 2020
Households: 1,718,422
Median household income: $83,011; +32.2% vs. 2015–2019, before inflation
Median home value: $477,600
Jobs located here: 1,977,253

A site report maps the competitors on map listings around any address in Oregon by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 4,273,586 people live in Oregon, in 1,718,422 households. Population estimates put the population change in Oregon from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The median household income in Oregon is $83,011 a year, 3% above the U.S. median of $80,734. That rose 32.2% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Oregon spend the most on child care and other personal services (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).

Among the 50 states and DC, Oregon ranks highest for gyms and studios (#6), car washes and detailers (#7) and hair salons (#7) by the Groundwork market score.

For its number of households, Oregon has the most map listings, relative to the U.S., for coffee shops and cafes (69% above the U.S. rate) and the fewest for dry cleaners (54% below the U.S. rate).

All 56 business types in Oregon

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Oregon: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	22,410	130.4	119	$312K	9,348	22	#49 of 51
Sit-down restaurants	11,153	64.9	106	$627K	4,240	31	#48 of 51
Fast food and sandwich shops	2,012	11.7	88	$3.5M	3,396	57	#21 of 51
Pizza	1,179	6.9	86	$5.9M	3,396	57	#18 of 51
Coffee shops and cafes	3,195	18.6	169	$2.2M	1,677	22	#49 of 51
Bakeries and dessert shops	1,511	8.8	90	$4.6M	1,788	43	#36 of 51
Groceries and convenience
Grocery and convenience stores	3,369	19.6	105	$3.1M	1,728	34	#45 of 51
Grocery stores	1,184	6.9	101	$8.9M	753	42	#35 of 51
Convenience stores	1,369	8.0	100	$7.7M	975	34	#46 of 51
Auto
Auto repair and car care	5,667	33.0	92	$318K	2,495	62	#16 of 51
Auto repair shops	3,339	19.4	90	$540K	1,814	62	#12 of 51
Collision repair and body shops	414	2.4	77	$4.4M	448	65	#14 of 51
Car washes and detailing	565	3.3	87	$3.2M	244	66	#7 of 51
Tire shops	486	2.8	74	$3.7M	260	63	#15 of 51
Oil change and quick lube	126	0.7	100	$14.3M	151	42	#35 of 50
Gas stations	1,472	8.6	79	$3.1M	954	66	#13 of 51
Insurance agencies	2,412	14.0	90	$1.3M	1,644	48	#30 of 51
Beauty and personal care
Salons, barbers and spas	6,990	40.7	86	$255K	1,832	60	#11 of 51
Hair salons	3,555	20.7	88	$501K	800	66	#7 of 51
Barbershops	648	3.8	72	$2.7M	85	56	#16 of 51
Nail salons	745	4.3	72	$2.4M	430	55	#21 of 51
Spas and skin care	1,885	11.0	96	$945K	499	39	#41 of 51
Fitness and classes
Gyms, studios and classes	2,487	14.5	97	$802K	1,069	64	#6 of 51
Gyms	1,252	7.3	96	$1.6M	555	64	#9 of 51
Yoga, Pilates and fitness studios	431	2.5	104	$4.6M	555	54	#22 of 51
Martial arts and dance studios	804	4.7	96	$2.5M	514	61	#11 of 51
Health care
Doctors, dentists and clinics	15,351	89.3	106	$148K	5,960	41	#33 of 51
Dentists and orthodontists	2,481	14.4	110	$917K	1,913	27	#49 of 51
Primary care and pediatrics	1,123	6.5	90	$2M	2,175	55	#18 of 51
Urgent care and walk-in clinics	114	0.7	140	$20M	151	29	#44 of 50
Chiropractors	1,130	6.6	122	$2M	743	33	#44 of 51
Physical therapy	975	5.7	106	$2.3M	699	46	#31 of 51
Optometrists and eye care	637	3.7	90	$3.6M	279	60	#14 of 51
Pets
Pet businesses	2,162	12.6	121	$806K	1,177	42	#34 of 51
Veterinarians	677	3.9	118	$2.6M	560	45	#31 of 51
Pet grooming and boarding	700	4.1	114	$2.5M	395	51	#24 of 51
Pet stores	486	2.8	140	$3.6M	222	27	#45 of 51
Child care
Child care and preschools	1,175	6.8	117	$1M	1,517	48	#28 of 51
Clothing and laundry
Clothing, shoes and laundry	3,116	18.1	78	$1M	1,261	57	#18 of 51
Clothing and shoe stores	2,228	13.0	80	$1.4M	1,074	53	#22 of 51
Laundromats	212	1.2	75	$15.1M	72	58	#18 of 51
Dry cleaners	111	0.6	46	$28.8M	115	60	#16 of 51
Home services
Home repair trades	1,888	11.0	89	$2.6M	2,840	53	#26 of 51
HVAC and plumbing	936	5.4	86	$5.3M	1,337	58	#17 of 51
Electricians	361	2.1	84	$13.8M	988	62	#13 of 51
Roofing and gutters	591	3.4	94	$8.5M	515	38	#36 of 51
Lawn, cleaning and pest control	1,427	8.3	99	$1.6M	3,426	41	#30 of 51
Landscaping and lawn care	811	4.7	98	$2.9M	1,893	42	#30 of 51
House cleaning	424	2.5	114	$5.5M	1,375	25	#49 of 51
Pest control	192	1.1	79	$12.1M	158	52	#26 of 51
Real estate
Real estate	6,938	40.4	105	105 (index)	5,577	42	#33 of 51
Real estate agents and brokers	5,124	29.8	97	113 (index)	2,900	46	#32 of 51
Property management	681	4.0	133	83 (index)	1,650	28	#49 of 51
Mortgage brokers and lenders	1,031	6.0	140	78 (index)	497	28	#51 of 51
Home inspectors	102	0.6	100	118 (index)	108	52	#21 of 50
Funeral services
Funeral homes	237	1.4	67	$1M	127	68	#10 of 51

Markets in Oregon

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Oregon growing?

Population estimates put Oregon at 4,273,586 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 1,718,422 households. Against the 2015–2019 survey, median household income rose 32.2%, before inflation.

How much do households in Oregon spend?

Households in Oregon spend about $31.5B a year on rent and homeowner costs, $10.6B on groceries and $7B on food away from home. Relative to the U.S., household spending in Oregon runs highest on child care and other personal services (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).

Which business types rank highest in Oregon?

By the Groundwork market score, Oregon’s highest ranks among the 50 states and DC are for gyms and studios (#6), car washes and detailers (#7) and hair salons (#7).

How does Oregon compare with the U.S.?

Median household income in Oregon is $83,011, 3% above the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $477,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (69% above the U.S. rate) and lowest for dry cleaners (54% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oregon. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.