Beauty and personal care · Small-town market · Oregon
Salons, barbers and spas in the Baker City, OR area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Baker City, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #68 of 538 scored small-town markets
#5 of 12 scored small-town markets based in Oregon
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On personal care products and services · $859 a household
- Spending per listing
- $451K
- 2.1 times the U.S.
- Listings per 10k households
- 19.0
- 60% below the U.S.
- Population, 2025
- 16,658
- −0.4% since 2020
See the salons, barbers and spas around any address in the Baker City area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Baker City area spend about $6.3M a year on personal care products and services, or $859 per household, 14% below the U.S. average. Spread across 14 salons, barbers and spas, that is $451K per business, 2.1 times the U.S. figure of $213K.
There are 14 salons, barbers and spas on map listings in the Baker City area as of September 2026. One of them (7%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 19.0, 60% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in the Baker City area, since they leave out counts under 3. Official counts list 58 one-person businesses without payroll.
Between 2020 and 2025, the population of the Baker City area declined 0.4%, against +3.1% for the U.S. For salons, barbers and spas, the Baker City area has a Groundwork market score of 67 (upper middle): #68 of 538 scored small-town markets and #5 of 12 scored small-town markets based in Oregon. That puts it in the top quarter of small-town markets.
How the Baker City area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baker City area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.0 | 40.7 | 47.2 |
| Spending per listing | $451K | $255K | $213K |
| Households per official establishment | n/a | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $859 | $1,036 | $1,005 |
| Median household income | $60,936 | $83,011 | $80,734 |
| Groundwork market score | 67 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Baker City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baker City area
- Population, 2025 estimate
- 16,658−0.4% since 2020
- Households
- 7,355
- Median age
- 46.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 3,068 sq. mi.
- People per square mile
- 5
- Median household income
- $60,936
- Average household income
- $76,443
- Median home value
- $285,600
- Jobs located here
- 5,330
- Daytime population
- 16,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baker City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Baker City area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 72 | 134 | 28.2 | $313K | +0.6% | #40 of 538 |
| 2Hermiston-Pendleton, OR | 70 | 95 | 28.8 | $320K | +1.8% | #49 of 538 |
| 3Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Coos Bay-North Bend, OR | 68 | 87 | 30.3 | $293K | −1.5% | #65 of 538 |
| 5Baker City, OR | 67 | 14 | 19.0 | $451K | −0.4% | #68 of 538 |
| 6Brookings, OR | 60 | 31 | 27.8 | $326K | −3.8% | #144 of 538 |
| 7Newport, OR | 60 | 80 | 34.6 | $259K | +0.3% | #151 of 538 |
| 8Klamath Falls, OR | 57 | 105 | 36.2 | $236K | +0.9% | #188 of 538 |
| 9La Grande, OR | 49 | 41 | 37.6 | $242K | −1.0% | #284 of 538 |
| 10The Dalles, OR | 45 | 35 | 33.1 | $272K | −1.1% | #329 of 538 |
Other business types in the Baker City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons68
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Baker City, OR area?
As of September 2026, map listings count 14 salons, barbers and spas in the Baker City area. One of them (7%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in the Baker City area: counts under 3 are left out. Official counts also show 58 one-person businesses without payroll.
How much do households in the Baker City, OR area spend on personal care products and services?
About $6.3M a year, or $859 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 14 salons, barbers and spas on map listings, it comes to $451K per business. It is estimated from the incomes of the 7,355 households in the Baker City area and national spending patterns by income.
How does the Baker City, OR area compare with the U.S. for salons, barbers and spas?
The Baker City area has 19.0 salons, barbers and spas per 10,000 households, 60% below the U.S. rate of 47.2. Spending per business is $451K, 2.1 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Baker City area would have about 30, against 14 on map listings.
How fast is the Baker City, OR area growing?
Population estimates put the Baker City area at 16,658 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,355 households. The median household income in the Baker City area is $60,936 a year, 25% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baker City area scores 67 for salons, barbers and spas (upper middle), #68 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baker City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Baker City area
Screening a site or an acquisition in the Baker City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baker City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.