Beauty and personal care · County · Oregon
Salons, barbers and spas in Malheur County, OR
Competitor counts, household spending and official business counts for salons, barbers and spas in Malheur County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #571 of 2,385 scored counties
#11 of 29 scored counties in Oregon
- Listings
- 29
- 7 chain locations (24%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.6M
- On personal care products and services · $832 a household
- Spending per listing
- $295K
- 39% above the U.S.
- Listings per 10k households
- 28.2
- 40% below the U.S.
- Population, 2025
- 32,261
- +1.9% since 2020
See the salons, barbers and spas around any address in Malheur County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 29 salons, barbers and spas in Malheur County. Chain locations make up 24% of them, against 15% across the U.S. Per 10,000 households, that is 28.2, 40% below the U.S. rate of 47.2.
At $832 per household (17% below the U.S. average), households in Malheur County spend about $8.6M a year on personal care products and services. That is about $295K of household spending for each business on map listings, 39% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Malheur County was 4 in 2023. That is one for every 2,573 households, against one for every 804 across the U.S. Official counts also show 91 one-person businesses without payroll.
Population estimates put the population change in Malheur County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Malheur County is 62 (upper middle), #571 of 2,385 scored counties and #11 of 29 scored counties in Oregon. That puts it in the top quarter of counties.
How Malheur County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Malheur County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.2 | 40.7 | 47.2 |
| Spending per listing | $295K | $255K | $213K |
| Households per official establishment | 2,573 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | +1.9% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $832 | $1,036 | $1,005 |
| Median household income | $54,519 | $83,011 | $80,734 |
| Groundwork market score | 62 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 11
- Annual payroll, 2023
- $230K
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 297 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Malheur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Malheur County
- Population, 2025 estimate
- 32,261+1.9% since 2020
- Households
- 10,292
- Median age
- 36.4
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.1
- Land area
- 9,888 sq. mi.
- People per square mile
- 3
- Median household income
- $54,519+25.9% vs. 2015–2019, before inflation
- Average household income
- $72,398
- Median home value
- $248,900
- Jobs located here
- 13,279
- Daytime population
- 34,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Malheur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Malheur County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 11Malheur County, OR | 62 | 29 | 28.2 | $295K | +1.9% | #571 of 2,385 |
Other business types in Malheur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons56
- Barbershops
- Nail salons
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Malheur County, OR?
Malheur County has 29 salons, barbers and spas on map listings as of September 2026. 7 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Another 91 one-person businesses have no payroll, by official counts.
How much do households in Malheur County, OR spend on personal care products and services?
About $8.6M a year, or $832 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $295K per business. It is estimated from the incomes of the 10,292 households in Malheur County and national spending patterns by income.
How does Malheur County, OR compare with the U.S. for salons, barbers and spas?
Malheur County has 28.2 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $295K, 39% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Malheur County would have about 40, against 29 on map listings. There is one business with payroll in the industry for every 2,573 households, against one for every 804 across the U.S.
How fast is Malheur County, OR growing?
Population estimates put Malheur County at 32,261 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,292 households. Median household income in Malheur County is $54,519, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Malheur County scores 62 for salons, barbers and spas (upper middle), #571 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Malheur County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Malheur County
Screening a site or an acquisition in Malheur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Malheur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.