Beauty and personal care · County · Oregon
Salons, barbers and spas in Hood River County, OR
The salons, barbers and spas in Hood River County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,918 of 2,385 scored counties
#29 of 29 scored counties in Oregon
- Listings
- 56
- 4 chain locations (7%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On personal care products and services · $1,104 a household
- Spending per listing
- $176K
- 17% below the U.S.
- Listings per 10k households
- 62.6
- 33% above the U.S.
- Population, 2025
- 23,720
- −0.7% since 2020
See the salons, barbers and spas around any address in Hood River County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Hood River County is 36 (lower middle), #1,918 of 2,385 scored counties and #29 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 56 salons, barbers and spas in Hood River County. Chain locations make up 7% of them, against 15% across the U.S. Per 10,000 households, that is 62.6, 33% above the U.S. rate of 47.2.
Household spending on personal care products and services in Hood River County comes to about $9.9M a year: $1,104 per household, 10% above the U.S. average. That works out to $176K per business, 17% below the U.S. figure of $213K.
In 2023, official counts showed 9 businesses with payroll in Hood River County classed as personal care services. That is one for every 993 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $532K have gone to businesses classed as personal care services in Hood River County. Between 2020 and 2025, the population of Hood River County declined 0.7%, against +3.1% for the U.S.
How Hood River County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hood River County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 62.6 | 40.7 | 47.2 |
| Spending per listing | $176K | $255K | $213K |
| Households per official establishment | 993 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,104 | $1,036 | $1,005 |
| Median household income | $88,947 | $83,011 | $80,734 |
| Groundwork market score | 36 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 9
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 564 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $532K
SBA-backed loans to businesses classed as personal care services in Hood River County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hood River County
- Population, 2025 estimate
- 23,720−0.7% since 2020
- Households
- 8,939
- Median age
- 42.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 522 sq. mi.
- People per square mile
- 46
- Median household income
- $88,947+35.4% vs. 2015–2019, before inflation
- Average household income
- $124,854
- Median home value
- $660,000
- Jobs located here
- 13,643
- Daytime population
- 25,339Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hood River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Hood River County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 29Hood River County, OR | 36 | 56 | 62.6 | $176K | −0.7% | #1,918 of 2,385 |
Other business types in Hood River County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons43
- Barbershops
- Nail salons
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Hood River County, OR?
Hood River County has 56 salons, barbers and spas on map listings as of September 2026. 4 of them (7%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts also show 82 one-person businesses without payroll.
How much do households in Hood River County, OR spend on personal care products and services?
About $9.9M a year, or $1,104 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 56 salons, barbers and spas on map listings, it comes to $176K per business. It is estimated from the incomes of the 8,939 households in Hood River County and national spending patterns by income.
How does Hood River County, OR compare with the U.S. for salons, barbers and spas?
Hood River County has 62.6 salons, barbers and spas per 10,000 households, 33% above the U.S. rate of 47.2. Spending per business is $176K, 17% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Hood River County would have about 46, against 56 on map listings. There is one business with payroll in the industry for every 993 households, against one for every 804 across the U.S.
How fast is Hood River County, OR growing?
Population estimates put Hood River County at 23,720 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 8,939 households. Median household income in Hood River County is $88,947, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hood River County scores 36 for salons, barbers and spas (lower middle), #1,918 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hood River County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Hood River County
Screening a site or an acquisition in Hood River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hood River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.