Beauty and personal care · County · Oregon
Salons, barbers and spas in Umatilla County, OR
The salons, barbers and spas in Umatilla County, OR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #644 of 2,385 scored counties
#13 of 29 scored counties in Oregon
- Listings
- 88
- 17 chain locations (19%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $26.4M
- On personal care products and services · $920 a household
- Spending per listing
- $300K
- 41% above the U.S.
- Listings per 10k households
- 30.7
- 35% below the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the salons, barbers and spas around any address in Umatilla County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Umatilla County comes to about $26.4M a year: $920 per household, 8% below the U.S. average. Spread across 88 salons, barbers and spas, that is $300K per business, 41% above the U.S. figure of $213K.
There are 88 salons, barbers and spas on map listings in Umatilla County as of September 2026. Of those, 17 are chain locations, or 19%, against 15% across the U.S. That comes to 30.7 for every 10,000 households, 35% below the U.S. rate of 47.2.
In 2023, official counts showed 20 businesses with payroll in Umatilla County classed as personal care services. That is one for every 1,435 households, against one for every 804 across the U.S. Another 189 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $115K have gone to businesses classed as personal care services in Umatilla County.
Population estimates put the population change in Umatilla County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Umatilla County is 60 (upper middle), #644 of 2,385 scored counties and #13 of 29 scored counties in Oregon.
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.7 | 40.7 | 47.2 |
| Spending per listing | $300K | $255K | $213K |
| Households per official establishment | 1,435 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,036 | $1,005 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 60 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 20
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 189Businesses with no payroll
- Map listings, September 2026
- 8817 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $115K
SBA-backed loans to businesses classed as personal care services in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 13Umatilla County, OR | 60 | 88 | 30.7 | $300K | +1.5% | #644 of 2,385 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons66
- Barbershops50
- Nail salons60
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Umatilla County, OR?
As of September 2026, map listings count 88 salons, barbers and spas in Umatilla County. 17 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 20 businesses with payroll classed as personal care services in 2023. Official counts list 189 one-person businesses without payroll.
How much do households in Umatilla County, OR spend on personal care products and services?
About $26.4M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 88 salons, barbers and spas on map listings, it comes to $300K per business. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for salons, barbers and spas?
Umatilla County has 30.7 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $300K, 41% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Umatilla County would have about 124, against 88 on map listings. There is one business with payroll in the industry for every 1,435 households, against one for every 804 across the U.S.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 60 for salons, barbers and spas (upper middle), #644 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.