Beauty and personal care · County · Oregon
Salons, barbers and spas in Wallowa County, OR
Competitor counts, household spending and official business counts for salons, barbers and spas in Wallowa County, OR, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.1M
- On personal care products and services · $902 a household
- Spending per listing
- $254K
- 20% above the U.S.
- Listings per 10k households
- 35.4
- 25% below the U.S.
- Population, 2025
- 7,595
- +2.6% since 2020
See the salons, barbers and spas around any address in Wallowa County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 salons, barbers and spas in Wallowa County. Of those, 2 are chain locations, or 17%, against 15% across the U.S. That comes to 35.4 for every 10,000 households, 25% below the U.S. rate of 47.2.
Households in Wallowa County spend about $3.1M a year on personal care products and services, or $902 per household, 10% below the U.S. average. Spread across 12 salons, barbers and spas, that is $254K per business, 20% above the U.S. figure of $213K.
Official counts show 4 businesses with payroll classed as personal care services in Wallowa County in 2023. That is one for every 847 households, against one for every 804 across the U.S. Another 23 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Wallowa County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Wallowa County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wallowa County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.4 | 40.7 | 47.2 |
| Spending per listing | $254K | $255K | $213K |
| Households per official establishment | 847 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | +2.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $902 | $1,036 | $1,005 |
| Median household income | $67,112 | $83,011 | $80,734 |
| Groundwork market score | Not scored | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 3
- Annual payroll, 2023
- $84K
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wallowa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wallowa County
- Population, 2025 estimate
- 7,595+2.6% since 2020
- Households
- 3,387
- Median age
- 49.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.2
- Land area
- 3,146 sq. mi.
- People per square mile
- 2
- Median household income
- $67,112
- Average household income
- $83,394
- Median home value
- $394,800
- Jobs located here
- 2,963
- Daytime population
- 7,503Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wallowa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Wallowa County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| Wallowa County, OR | Not scored | 12 | 35.4 | $254K | +2.6% |
Other business types in Wallowa County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wallowa County, OR?
Wallowa County has 12 salons, barbers and spas on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts list 23 one-person businesses without payroll.
How much do households in Wallowa County, OR spend on personal care products and services?
About $3.1M a year, or $902 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 12 salons, barbers and spas on map listings, it comes to $254K per business. It is estimated from the incomes of the 3,387 households in Wallowa County and national spending patterns by income.
How does Wallowa County, OR compare with the U.S. for salons, barbers and spas?
Wallowa County has 35.4 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $254K, 20% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wallowa County would have about 14, against 12 on map listings. There is one business with payroll in the industry for every 847 households, against one for every 804 across the U.S.
How fast is Wallowa County, OR growing?
Population estimates put Wallowa County at 7,595 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 3,387 households. Median household income in Wallowa County is $67,112, 17% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wallowa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wallowa County
Screening a site or an acquisition in Wallowa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wallowa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.