Beauty and personal care · Small-town market · Oregon
Salons, barbers and spas in the Roseburg, OR area
The salons, barbers and spas in the Roseburg, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #40 of 538 scored small-town markets
#1 of 12 scored small-town markets based in Oregon
- Listings
- 134
- 17 chain locations (13%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $41.9M
- On personal care products and services · $883 a household
- Spending per listing
- $313K
- 47% above the U.S.
- Listings per 10k households
- 28.2
- 40% below the U.S.
- Population, 2025
- 111,951
- +0.6% since 2020
See the salons, barbers and spas around any address in the Roseburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Roseburg area is 72 (upper middle), #40 of 538 scored small-town markets and #1 of 12 scored small-town markets based in Oregon. That puts it in the top 10% of small-town markets for salons, barbers and spas.
As of September 2026, map listings count 134 salons, barbers and spas in the Roseburg area. Of those, 17 are chain locations, or 13%, against 15% across the U.S. That comes to 28.2 for every 10,000 households, 40% below the U.S. rate of 47.2.
At $883 per household (12% below the U.S. average), households in the Roseburg area spend about $41.9M a year on personal care products and services. That works out to $313K per business, 47% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Roseburg area was 16 in 2023. That is one for every 2,970 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $222K have gone to businesses classed as personal care services in the Roseburg area. Between 2020 and 2025, the population of the Roseburg area grew 0.6%, slower than the U.S. (+3.1%).
How the Roseburg area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roseburg area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.2 | 40.7 | 47.2 |
| Spending per listing | $313K | $255K | $213K |
| Households per official establishment | 2,970 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | +0.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $883 | $1,036 | $1,005 |
| Median household income | $61,310 | $83,011 | $80,734 |
| Groundwork market score | 72 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 41
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 336Businesses with no payroll
- Map listings, September 2026
- 13417 chain locations
- Listings at the U.S. rate for this spending
- 197The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $222K
SBA-backed loans to businesses classed as personal care services in the Roseburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roseburg area
- Population, 2025 estimate
- 111,951+0.6% since 2020
- Households
- 47,519
- Median age
- 46.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 5,036 sq. mi.
- People per square mile
- 22
- Median household income
- $61,310+29.7% vs. 2015–2019, before inflation
- Average household income
- $82,417
- Median home value
- $310,300
- Jobs located here
- 37,255
- Daytime population
- 106,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roseburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Roseburg area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 72 | 134 | 28.2 | $313K | +0.6% | #40 of 538 |
| 2Hermiston-Pendleton, OR | 70 | 95 | 28.8 | $320K | +1.8% | #49 of 538 |
| 3Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Coos Bay-North Bend, OR | 68 | 87 | 30.3 | $293K | −1.5% | #65 of 538 |
| 5Baker City, OR | 67 | 14 | 19.0 | $451K | −0.4% | #68 of 538 |
| 6Brookings, OR | 60 | 31 | 27.8 | $326K | −3.8% | #144 of 538 |
| 7Newport, OR | 60 | 80 | 34.6 | $259K | +0.3% | #151 of 538 |
| 8Klamath Falls, OR | 57 | 105 | 36.2 | $236K | +0.9% | #188 of 538 |
| 9La Grande, OR | 49 | 41 | 37.6 | $242K | −1.0% | #284 of 538 |
| 10The Dalles, OR | 45 | 35 | 33.1 | $272K | −1.1% | #329 of 538 |
Other business types in the Roseburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons72
- Barbershops70
- Nail salons71
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Roseburg, OR area?
The Roseburg area has 134 salons, barbers and spas on map listings as of September 2026. 17 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts list 336 one-person businesses without payroll.
How much do households in the Roseburg, OR area spend on personal care products and services?
About $41.9M a year, or $883 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 134 salons, barbers and spas on map listings, it comes to $313K per business. It is estimated from the incomes of the 47,519 households in the Roseburg area and national spending patterns by income.
How does the Roseburg, OR area compare with the U.S. for salons, barbers and spas?
The Roseburg area has 28.2 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $313K, 47% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Roseburg area would have about 197, against 134 on map listings. There is one business with payroll in the industry for every 2,970 households, against one for every 804 across the U.S.
How fast is the Roseburg, OR area growing?
Population estimates put the Roseburg area at 111,951 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 47,519 households. Median household income in the Roseburg area is $61,310, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roseburg area scores 72 for salons, barbers and spas (upper middle), #40 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roseburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Roseburg area
Screening a site or an acquisition in the Roseburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roseburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.