Beauty and personal care · Small-town market · Oregon
Salons, barbers and spas in the Astoria, OR area
The salons, barbers and spas in the Astoria, OR area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #421 of 538 scored small-town markets
#11 of 12 scored small-town markets based in Oregon
- Listings
- 91
- 11 chain locations (12%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $955 a household
- Spending per listing
- $189K
- 11% below the U.S.
- Listings per 10k households
- 50.6
- 7% above the U.S.
- Population, 2025
- 40,926
- −0.6% since 2020
See the salons, barbers and spas around any address in the Astoria area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Astoria area is 37 (lower middle), #421 of 538 scored small-town markets and #11 of 12 scored small-town markets based in Oregon. That puts it in the bottom quarter of small-town markets.
Households in the Astoria area spend about $17.2M a year on personal care products and services, or $955 per household, 5% below the U.S. average. Spread across 91 salons, barbers and spas, that is $189K per business, 11% below the U.S. figure of $213K.
There are 91 salons, barbers and spas on map listings in the Astoria area as of September 2026. 11 of them (12%) are chain locations, against 15% across the U.S. That is 50.6 per 10,000 households, 7% above the U.S. rate of 47.2.
Official counts show 15 businesses with payroll classed as personal care services in the Astoria area in 2023. That is one for every 1,199 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $40K have gone to businesses classed as personal care services in the Astoria area. Between 2020 and 2025, the population of the Astoria area declined 0.6%, against +3.1% for the U.S.
How the Astoria area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Astoria area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.6 | 40.7 | 47.2 |
| Spending per listing | $189K | $255K | $213K |
| Households per official establishment | 1,199 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | −0.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $955 | $1,036 | $1,005 |
| Median household income | $71,822 | $83,011 | $80,734 |
| Groundwork market score | 37 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 40
- Annual payroll, 2023
- $856K
- One-person businesses, 2023
- 122Businesses with no payroll
- Map listings, September 2026
- 9111 chain locations
- Listings at the U.S. rate for this spending
- 81The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $40K
SBA-backed loans to businesses classed as personal care services in the Astoria area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Astoria area
- Population, 2025 estimate
- 40,926−0.6% since 2020
- Households
- 17,984
- Median age
- 45.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 828 sq. mi.
- People per square mile
- 50
- Median household income
- $71,822+30.9% vs. 2015–2019, before inflation
- Average household income
- $97,117
- Median home value
- $468,300
- Jobs located here
- 17,288
- Daytime population
- 38,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Astoria area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Astoria area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 72 | 134 | 28.2 | $313K | +0.6% | #40 of 538 |
| 2Hermiston-Pendleton, OR | 70 | 95 | 28.8 | $320K | +1.8% | #49 of 538 |
| 3Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Coos Bay-North Bend, OR | 68 | 87 | 30.3 | $293K | −1.5% | #65 of 538 |
| 5Baker City, OR | 67 | 14 | 19.0 | $451K | −0.4% | #68 of 538 |
| 6Brookings, OR | 60 | 31 | 27.8 | $326K | −3.8% | #144 of 538 |
| 7Newport, OR | 60 | 80 | 34.6 | $259K | +0.3% | #151 of 538 |
| 8Klamath Falls, OR | 57 | 105 | 36.2 | $236K | +0.9% | #188 of 538 |
| 9La Grande, OR | 49 | 41 | 37.6 | $242K | −1.0% | #284 of 538 |
| 10The Dalles, OR | 45 | 35 | 33.1 | $272K | −1.1% | #329 of 538 |
| 11Astoria, OR | 37 | 91 | 50.6 | $189K | −0.6% | #421 of 538 |
Other business types in the Astoria area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons55
- Barbershops39
- Nail salons71
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Astoria, OR area?
As of September 2026, map listings count 91 salons, barbers and spas in the Astoria area. 11 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts list 122 one-person businesses without payroll.
How much do households in the Astoria, OR area spend on personal care products and services?
About $17.2M a year, or $955 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 91 salons, barbers and spas on map listings, it comes to $189K per business. It is estimated from the incomes of the 17,984 households in the Astoria area and national spending patterns by income.
How does the Astoria, OR area compare with the U.S. for salons, barbers and spas?
The Astoria area has 50.6 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $189K, 11% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Astoria area would have about 81, against 91 on map listings. There is one business with payroll in the industry for every 1,199 households, against one for every 804 across the U.S.
How fast is the Astoria, OR area growing?
Population estimates put the Astoria area at 40,926 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 17,984 households. The median household income in the Astoria area is $71,822 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Astoria area scores 37 for salons, barbers and spas (lower middle), #421 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Astoria area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Astoria area
Screening a site or an acquisition in the Astoria area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Astoria area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.