Beauty and personal care · Small-town market · Oregon
Salons, barbers and spas in the Hermiston-Pendleton, OR area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Hermiston-Pendleton, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #49 of 538 scored small-town markets
#2 of 12 scored small-town markets based in Oregon
- Listings
- 95
- 19 chain locations (20%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $30.4M
- On personal care products and services · $921 a household
- Spending per listing
- $320K
- 51% above the U.S.
- Listings per 10k households
- 28.8
- 39% below the U.S.
- Population, 2025
- 93,721
- +1.8% since 2020
See the salons, barbers and spas around any address in the Hermiston-Pendleton area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Hermiston-Pendleton area has a Groundwork market score of 70 (upper middle): #49 of 538 scored small-town markets and #2 of 12 scored small-town markets based in Oregon. That puts it in the top 10% of small-town markets for salons, barbers and spas.
Map listings as of September 2026 show 95 salons, barbers and spas in the Hermiston-Pendleton area. Of those, 19 are chain locations, or 20%, against 15% across the U.S. That is 28.8 per 10,000 households, 39% below the U.S. rate of 47.2.
Households in the Hermiston-Pendleton area spend about $30.4M a year on personal care products and services, or $921 per household, 8% below the U.S. average. That works out to $320K per business, 51% above the U.S. figure of $213K.
In 2023, official counts showed 20 businesses with payroll in the Hermiston-Pendleton area classed as personal care services. That is one for every 1,652 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $115K have gone to businesses classed as personal care services in the Hermiston-Pendleton area. Population estimates put the population change in the Hermiston-Pendleton area from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%).
How the Hermiston-Pendleton area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hermiston-Pendleton area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.8 | 40.7 | 47.2 |
| Spending per listing | $320K | $255K | $213K |
| Households per official establishment | 1,652 | 938 | 804 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +14.1% |
| Population growth, 2020–2025 | +1.8% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $921 | $1,036 | $1,005 |
| Median household income | $68,427 | $83,011 | $80,734 |
| Groundwork market score | 70 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 55
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 209Businesses with no payroll
- Map listings, September 2026
- 9519 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $115K
SBA-backed loans to businesses classed as personal care services in the Hermiston-Pendleton area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hermiston-Pendleton area
- Population, 2025 estimate
- 93,721+1.8% since 2020
- Households
- 33,033
- Median age
- 37.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 5,246 sq. mi.
- People per square mile
- 18
- Median household income
- $68,427+25.2% vs. 2015–2019, before inflation
- Average household income
- $86,719
- Median home value
- $275,100
- Jobs located here
- 38,176
- Daytime population
- 90,680Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hermiston-Pendleton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for salons, barbers and spas, numbered among those based in Oregon, with the Hermiston-Pendleton area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 72 | 134 | 28.2 | $313K | +0.6% | #40 of 538 |
| 2Hermiston-Pendleton, OR | 70 | 95 | 28.8 | $320K | +1.8% | #49 of 538 |
| 3Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Coos Bay-North Bend, OR | 68 | 87 | 30.3 | $293K | −1.5% | #65 of 538 |
| 5Baker City, OR | 67 | 14 | 19.0 | $451K | −0.4% | #68 of 538 |
| 6Brookings, OR | 60 | 31 | 27.8 | $326K | −3.8% | #144 of 538 |
| 7Newport, OR | 60 | 80 | 34.6 | $259K | +0.3% | #151 of 538 |
| 8Klamath Falls, OR | 57 | 105 | 36.2 | $236K | +0.9% | #188 of 538 |
| 9La Grande, OR | 49 | 41 | 37.6 | $242K | −1.0% | #284 of 538 |
| 10The Dalles, OR | 45 | 35 | 33.1 | $272K | −1.1% | #329 of 538 |
Other business types in the Hermiston-Pendleton area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas70
- Hair salons73
- Barbershops65
- Nail salons66
- Spas and skin care71
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Hermiston-Pendleton, OR area?
There are 95 salons, barbers and spas on map listings in the Hermiston-Pendleton area as of September 2026. 19 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 20 businesses with payroll classed as personal care services in 2023. Official counts list 209 one-person businesses without payroll.
How much do households in the Hermiston-Pendleton, OR area spend on personal care products and services?
About $30.4M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 95 salons, barbers and spas on map listings, it comes to $320K per business. It is estimated from the incomes of the 33,033 households in the Hermiston-Pendleton area and national spending patterns by income.
How does the Hermiston-Pendleton, OR area compare with the U.S. for salons, barbers and spas?
The Hermiston-Pendleton area has 28.8 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $320K, 51% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Hermiston-Pendleton area would have about 143, against 95 on map listings. There is one business with payroll in the industry for every 1,652 households, against one for every 804 across the U.S.
How fast is the Hermiston-Pendleton, OR area growing?
Population estimates put the Hermiston-Pendleton area at 93,721 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 33,033 households. Median household income in the Hermiston-Pendleton area is $68,427, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hermiston-Pendleton area scores 70 for salons, barbers and spas (upper middle), #49 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hermiston-Pendleton area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Hermiston-Pendleton area
Screening a site or an acquisition in the Hermiston-Pendleton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hermiston-Pendleton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.