Beauty and personal care · County · Oregon
Salons, barbers and spas in Deschutes County, OR
Competitor counts, household spending and official business counts for salons, barbers and spas in Deschutes County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,363 of 2,385 scored counties
#22 of 29 scored counties in Oregon
- Listings
- 452
- 56 chain locations (12%)
- Official establishments
- 131
- +40.9% since 2019
- Household spending a year
- $93.4M
- On personal care products and services · $1,099 a household
- Spending per listing
- $207K
- 3% below the U.S.
- Listings per 10k households
- 53.2
- 13% above the U.S.
- Population, 2025
- 213,072
- +6.8% since 2020
See the salons, barbers and spas around any address in Deschutes County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,099 per household (9% above the U.S. average), households in Deschutes County spend about $93.4M a year on personal care products and services. That is about $207K of household spending for each business on map listings, 3% below the U.S. figure of $213K.
Deschutes County has 452 salons, barbers and spas on map listings as of September 2026. Of those, 56 are chain locations, or 12%, against 15% across the U.S. Per 10,000 households, that is 53.2, 13% above the U.S. rate of 47.2.
Official counts show 131 businesses with payroll classed as personal care services in Deschutes County in 2023, up 40.9% from 2019. That is one for every 648 households, against one for every 804 across the U.S. Another 864 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $1.7M have gone to businesses classed as personal care services in Deschutes County.
Between 2020 and 2025, the population of Deschutes County grew 6.8%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Deschutes County is 47 (lower middle), #1,363 of 2,385 scored counties and #22 of 29 scored counties in Oregon.
How Deschutes County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deschutes County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.2 | 40.7 | 47.2 |
| Spending per listing | $207K | $255K | $213K |
| Households per official establishment | 648 | 938 | 804 |
| Official establishment growth, 2019–2023 | +40.9% | +8.3% | +14.1% |
| Population growth, 2020–2025 | +6.8% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,099 | $1,036 | $1,005 |
| Median household income | $92,758 | $83,011 | $80,734 |
| Groundwork market score | 47 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 93 → 131+40.9% over the period
- Employees, 2023
- 460
- Annual payroll, 2023
- $18.4M
- One-person businesses, 2023
- 864Businesses with no payroll
- Map listings, September 2026
- 45256 chain locations
- Listings at the U.S. rate for this spending
- 439The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.7M
SBA-backed loans to businesses classed as personal care services in Deschutes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Deschutes County
- Population, 2025 estimate
- 213,072+6.8% since 2020
- Households
- 84,933
- Median age
- 43.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 3,018 sq. mi.
- People per square mile
- 68
- Median household income
- $92,758+38.4% vs. 2015–2019, before inflation
- Average household income
- $126,342
- Median home value
- $650,900
- Jobs located here
- 90,452
- Daytime population
- 205,098Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Deschutes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Deschutes County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 22Deschutes County, OR | 47 | 452 | 53.2 | $207K | +6.8% | #1,363 of 2,385 |
Other business types in Deschutes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons55
- Barbershops79
- Nail salons74
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Deschutes County, OR?
Map listings as of September 2026 show 452 salons, barbers and spas in Deschutes County. 56 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 131 businesses with payroll classed as personal care services in 2023, up 40.9% from 2019. Official counts list 864 one-person businesses without payroll.
How much do households in Deschutes County, OR spend on personal care products and services?
About $93.4M a year, or $1,099 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 452 salons, barbers and spas on map listings, it comes to $207K per business. It is estimated from the incomes of the 84,933 households in Deschutes County and national spending patterns by income.
How does Deschutes County, OR compare with the U.S. for salons, barbers and spas?
Deschutes County has 53.2 salons, barbers and spas per 10,000 households, 13% above the U.S. rate of 47.2. Spending per business is $207K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Deschutes County would have about 439, against 452 on map listings. There is one business with payroll in the industry for every 648 households, against one for every 804 across the U.S. The official count rose 40.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Deschutes County, OR growing?
Population estimates put Deschutes County at 213,072 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 84,933 households. The median household income in Deschutes County is $92,758 a year, 15% above the U.S. median of $80,734. That rose 38.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Deschutes County scores 47 for salons, barbers and spas (lower middle), #1,363 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Deschutes County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Deschutes County
Screening a site or an acquisition in Deschutes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Deschutes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.