Market rankings · Oregon
Spas and skin care studios in Oregon
Every metro area, small-town market and county in Oregon, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,885
- 194 chain locations (10%)
- Official establishments
- 499
- +38.6% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 11.0
- 4% below the U.S.
- Spending per listing
- $945K
- 8% above the U.S.
- Rank among states
- #41 of 51
- Market score 39 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,885 spas and skin care studios on map listings in Oregon as of September 2026. Chain locations make up 10% of them, against 10% across the U.S. Per 10,000 households, that is 11.0, 4% below the U.S. rate of 11.5.
Household spending on personal care products and services in Oregon comes to about $1.8B a year: $1,036 per household, 3% above the U.S. average. That works out to $945K per studio, 8% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Oregon was 499 in 2023, up 38.6% from 2019. That is one for every 3,444 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 53 SBA-backed loans worth $14M have gone to businesses classed as other personal care services in Oregon.
Among the 50 states and DC, Oregon ranks #41 for spas and skin care studios, with a Groundwork market score of 39 (lower middle). Of the 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest (75). Of the 11 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest (71).
Every market in Oregon for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany, OR | 75 | 34 | 6.7 | $1.4M | +3.0% | #16 of 387 |
| 2Corvallis, OR | 68 | 30 | 7.8 | $1.3M | +4.4% | #44 of 387 |
| 3Salem, OR | 52 | 167 | 10.4 | $956K | +2.7% | #173 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 45 | 1,225 | 12.1 | $927K | +1.0% | #232 of 387 |
| 5Bend, OR | 40 | 157 | 15.0 | $718K | +7.0% | #288 of 387 |
| 6Grants Pass, OR | 39 | 41 | 11.2 | $804K | −0.4% | #298 of 387 |
| 7Eugene-Springfield, OR | 35 | 172 | 10.7 | $876K | −0.7% | #335 of 387 |
| 8Medford, OR | 30 | 113 | 12.3 | $780K | −0.9% | #362 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 71 | 19 | 5.8 | $1.6M | +1.8% | #56 of 504 |
| 2Roseburg, OR | 68 | 26 | 5.5 | $1.6M | +0.6% | #76 of 504 |
| 3Newport, OR | 55 | 17 | 7.4 | $1.2M | +0.3% | #197 of 504 |
| 4Brookings, OR | 52 | 7 | 6.3 | $1.4M | −3.8% | #219 of 504 |
| 5Coos Bay-North Bend, OR | 52 | 18 | 6.3 | $1.4M | −1.5% | #221 of 504 |
| 6Klamath Falls, OR | 51 | 25 | 8.6 | $991K | +0.9% | #238 of 504 |
| 7Ontario, OR-ID | 50 | 19 | 9.5 | $918K | +5.0% | #253 of 504 |
| 8The Dalles, OR | 49 | 8 | 7.6 | $1.2M | −1.1% | #257 of 504 |
| 9La Grande, OR | 37 | 11 | 10.1 | $900K | −1.0% | #398 of 504 |
| 10Hood River, OR | 30 | 17 | 19.0 | $581K | −0.7% | #450 of 504 |
| 11Astoria, OR | 26 | 25 | 13.9 | $687K | −0.6% | #468 of 504 |
| Baker City, OR | Not scored | 4 | 5.4 | $1.6M | −0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 9 | 4.3 | $2.4M | +2.6% | #49 of 1,769 |
| 2Crook County, OR | 80 | 8 | 7.4 | $1.4M | +10.6% | #66 of 1,769 |
| 3Jefferson County, OR | 72 | 6 | 6.8 | $1.4M | +4.7% | #177 of 1,769 |
| 4Linn County, OR | 72 | 34 | 6.7 | $1.4M | +3.0% | #178 of 1,769 |
| 5Polk County, OR | 69 | 22 | 6.7 | $1.6M | +2.3% | #245 of 1,769 |
| 6Yamhill County, OR | 68 | 31 | 7.9 | $1.3M | +2.2% | #278 of 1,769 |
| 7Douglas County, OR | 66 | 26 | 5.5 | $1.6M | +0.6% | #326 of 1,769 |
| 8Benton County, OR | 65 | 30 | 7.8 | $1.3M | +4.4% | #368 of 1,769 |
| 9Umatilla County, OR | 60 | 19 | 6.6 | $1.4M | +1.5% | #519 of 1,769 |
| 10Lincoln County, OR | 55 | 17 | 7.4 | $1.2M | +0.3% | #693 of 1,769 |
| 11Curry County, OR | 50 | 7 | 6.3 | $1.4M | −3.8% | #864 of 1,769 |
| 12Coos County, OR | 50 | 18 | 6.3 | $1.4M | −1.5% | #865 of 1,769 |
| 13Klamath County, OR | 50 | 25 | 8.6 | $991K | +0.9% | #891 of 1,769 |
| 14Malheur County, OR | 49 | 7 | 6.8 | $1.2M | +1.9% | #909 of 1,769 |
| 15Washington County, OR | 48 | 273 | 11.6 | $1M | +1.8% | #956 of 1,769 |
| 16Marion County, OR | 48 | 145 | 11.4 | $865K | +2.7% | #966 of 1,769 |
| 17Wasco County, OR | 45 | 8 | 7.6 | $1.2M | −1.1% | #1,048 of 1,769 |
| 18Josephine County, OR | 41 | 41 | 11.2 | $804K | −0.4% | #1,219 of 1,769 |
| 19Clackamas County, OR | 40 | 220 | 13.4 | $864K | +0.9% | #1,247 of 1,769 |
| 20Lane County, OR | 39 | 172 | 10.7 | $876K | −0.7% | #1,283 of 1,769 |
| 21Deschutes County, OR | 39 | 143 | 16.8 | $653K | +6.8% | #1,301 of 1,769 |
| 22Tillamook County, OR | 38 | 12 | 10.1 | $914K | −0.3% | #1,318 of 1,769 |
| 23Jackson County, OR | 35 | 113 | 12.3 | $780K | −0.9% | #1,417 of 1,769 |
| 24Union County, OR | 34 | 11 | 10.1 | $900K | −1.0% | #1,436 of 1,769 |
| 25Multnomah County, OR | 33 | 435 | 12.4 | $872K | −2.6% | #1,456 of 1,769 |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Hood River County, OR | 30 | 17 | 19.0 | $581K | −0.7% | #1,531 of 1,769 |
| 27Clatsop County, OR | 23 | 25 | 13.9 | $687K | −0.6% | #1,663 of 1,769 |
| Baker County, OR | Not scored | 4 | 5.4 | $1.6M | −0.4% | |
| Morrow County, OR | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Lake County, OR | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Wallowa County, OR | Not scored | 1 | 3.0 | $3.1M | +2.6% | |
| Harney County, OR | Not scored | 2 | 6.4 | $1.3M | −1.7% | |
| Grant County, OR | Not scored | 2 | 5.8 | $1.5M | −2.3% | |
| Gilliam County, OR | Not scored | 1 | 11.4 | $773K | −2.1% | |
| Sherman County, OR | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Wheeler County, OR | Not scored | 1 | 14.2 | $598K | +0.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Oregon?
As of September 2026, map listings count 1,885 spas and skin care studios in Oregon. 194 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 499 businesses with payroll classed as other personal care services in 2023, up 38.6% from 2019.
How much do households in Oregon spend on personal care products and services?
About $1.8B a year, or $1,036 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 1,885 spas and skin care studios on map listings, it comes to $945K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for spas and skin care studios?
Oregon has 11.0 spas and skin care studios per 10,000 households, 4% below the U.S. rate of 11.5. Spending per studio is $945K, 8% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Oregon would have about 2,033, against 1,885 on map listings. There is one business with payroll in the industry for every 3,444 households, against one for every 4,055 across the U.S. The official count rose 38.6% from 2019 to 2023, against +29.8% for the U.S.
Which market in Oregon has the highest market score for spas and skin care studios?
Among 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest, at 75 (high). Among 11 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest, at 71 (upper middle). Among 27 scored counties in Oregon, Columbia County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 39 for spas and skin care studios (lower middle), #41 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Oregon
Related business types in Oregon
- Salons, barbers and spas6,990 listings
- Hair salons3,555 listings
- Barbershops648 listings
- Nail salons745 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.