Market rankings · Oregon
Barbershops in Oregon
Every metro area, small-town market and county in Oregon, ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 648
- 107 chain locations (17%)
- Official establishments
- 85
- +26.9% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 3.8
- 28% below the U.S.
- Spending per listing
- $2.7M
- 46% above the U.S.
- Rank among states
- #16 of 51
- Market score 56 · Upper middle
A site report maps the barbershops on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 648 barbershops on map listings in Oregon as of September 2026. 107 of them (17%) are chain locations, against 12% across the U.S. That comes to 3.8 for every 10,000 households, 28% below the U.S. rate of 5.3.
Household spending on personal care products and services in Oregon comes to about $1.8B a year: $1,036 per household, 3% above the U.S. average. That works out to $2.7M per shop, 46% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
In 2023, official counts showed 85 businesses with payroll in Oregon classed as barber shops, up 26.9% from 2019. That is one for every 20,217 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $1.7M have gone to businesses classed as barber shops in Oregon.
Among the 50 states and DC, Oregon ranks #16 for barbershops, with a Groundwork market score of 56 (upper middle). Of the 8 scored metro areas in or partly in Oregon, the Bend metro area scores highest (76). Of the 8 scored small-town markets in or partly in Oregon, the Klamath Falls area scores highest (72).
Every market in Oregon for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 76 | 38 | 3.6 | $3M | +7.0% | #20 of 387 |
| 2Corvallis, OR | 65 | 12 | 3.1 | $3.2M | +4.4% | #76 of 387 |
| 3Portland-Vancouver-Hillsboro, OR-WA | 61 | 355 | 3.5 | $3.2M | +1.0% | #102 of 387 |
| 4Albany, OR | 61 | 19 | 3.7 | $2.5M | +3.0% | #104 of 387 |
| 5Eugene-Springfield, OR | 60 | 61 | 3.8 | $2.5M | −0.7% | #110 of 387 |
| 6Salem, OR | 47 | 88 | 5.5 | $1.8M | +2.7% | #222 of 387 |
| 7Medford, OR | 43 | 44 | 4.8 | $2M | −0.9% | #259 of 387 |
| 8Grants Pass, OR | 36 | 18 | 4.9 | $1.8M | −0.4% | #307 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Klamath Falls, OR | 72 | 5 | 1.7 | $5M | +0.9% | #54 of 377 |
| 2Roseburg, OR | 70 | 12 | 2.5 | $3.5M | +0.6% | #69 of 377 |
| 3Hermiston-Pendleton, OR | 65 | 13 | 3.9 | $2.3M | +1.8% | #103 of 377 |
| 4Ontario, OR-ID | 64 | 8 | 4.0 | $2.2M | +5.0% | #109 of 377 |
| 5Newport, OR | 63 | 8 | 3.5 | $2.6M | +0.3% | #111 of 377 |
| 6Coos Bay-North Bend, OR | 59 | 9 | 3.1 | $2.8M | −1.5% | #127 of 377 |
| 7Astoria, OR | 39 | 13 | 7.2 | $1.3M | −0.6% | #259 of 377 |
| 8The Dalles, OR | 37 | 6 | 5.7 | $1.6M | −1.1% | #274 of 377 |
| La Grande, OR | Not scored | 3 | 2.8 | $3.3M | −1.0% | |
| Hood River, OR | Not scored | 3 | 3.4 | $3.3M | −0.7% | |
| Brookings, OR | Not scored | 1 | 0.9 | $10.1M | −3.8% | |
| Baker City, OR | Not scored | 1 | 1.4 | $6.3M | −0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, OR | 84 | 78 | 3.3 | $3.6M | +1.8% | #39 of 1,356 |
| 2Yamhill County, OR | 79 | 11 | 2.8 | $3.7M | +2.2% | #80 of 1,356 |
| 3Deschutes County, OR | 79 | 30 | 3.5 | $3.1M | +6.8% | #82 of 1,356 |
| 4Columbia County, OR | 75 | 7 | 3.3 | $3M | +2.6% | #137 of 1,356 |
| 5Benton County, OR | 70 | 12 | 3.1 | $3.2M | +4.4% | #223 of 1,356 |
| 6Clackamas County, OR | 68 | 47 | 2.9 | $4M | +0.9% | #273 of 1,356 |
| 7Klamath County, OR | 64 | 5 | 1.7 | $5M | +0.9% | #351 of 1,356 |
| 8Polk County, OR | 64 | 11 | 3.3 | $3.1M | +2.3% | #356 of 1,356 |
| 9Linn County, OR | 64 | 19 | 3.7 | $2.5M | +3.0% | #365 of 1,356 |
| 10Lane County, OR | 63 | 61 | 3.8 | $2.5M | −0.7% | #386 of 1,356 |
| 11Douglas County, OR | 62 | 12 | 2.5 | $3.5M | +0.6% | #399 of 1,356 |
| 12Lincoln County, OR | 55 | 8 | 3.5 | $2.6M | +0.3% | #561 of 1,356 |
| 13Coos County, OR | 52 | 9 | 3.1 | $2.8M | −1.5% | #636 of 1,356 |
| 14Multnomah County, OR | 52 | 140 | 4.0 | $2.7M | −2.6% | #637 of 1,356 |
| 15Marion County, OR | 52 | 77 | 6.1 | $1.6M | +2.7% | #659 of 1,356 |
| 16Umatilla County, OR | 50 | 13 | 4.5 | $2M | +1.5% | #695 of 1,356 |
| 17Jackson County, OR | 46 | 44 | 4.8 | $2M | −0.9% | #803 of 1,356 |
| 18Josephine County, OR | 39 | 18 | 4.9 | $1.8M | −0.4% | #941 of 1,356 |
| 19Wasco County, OR | 32 | 6 | 5.7 | $1.6M | −1.1% | #1,068 of 1,356 |
| 20Clatsop County, OR | 32 | 13 | 7.2 | $1.3M | −0.6% | #1,074 of 1,356 |
| Malheur County, OR | Not scored | 3 | 2.9 | $2.9M | +1.9% | |
| Tillamook County, OR | Not scored | 3 | 2.5 | $3.7M | −0.3% | |
| Crook County, OR | Not scored | 4 | 3.7 | $2.7M | +10.6% | |
| Union County, OR | Not scored | 3 | 2.8 | $3.3M | −1.0% | |
| Jefferson County, OR | Not scored | 4 | 4.5 | $2.1M | +4.7% |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hood River County, OR | Not scored | 3 | 3.4 | $3.3M | −0.7% | |
| Curry County, OR | Not scored | 1 | 0.9 | $10.1M | −3.8% | |
| Baker County, OR | Not scored | 1 | 1.4 | $6.3M | −0.4% | |
| Morrow County, OR | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Lake County, OR | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Wallowa County, OR | Not scored | 2 | 5.9 | $1.5M | +2.6% | |
| Harney County, OR | Not scored | 2 | 6.4 | $1.3M | −1.7% | |
| Grant County, OR | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Gilliam County, OR | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Sherman County, OR | Not scored | 1 | 12.4 | $681K | +9.1% | |
| Wheeler County, OR | Not scored | 0 | 0.0 | n/a | +0.8% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Oregon?
As of September 2026, map listings count 648 barbershops in Oregon. 107 of them (17%) are chain locations. The listings count barbershops. Official counts show 85 businesses with payroll classed as barber shops in 2023, up 26.9% from 2019. Another 896 one-person businesses have no payroll, by official counts.
How much do households in Oregon spend on personal care products and services?
About $1.8B a year, or $1,036 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 648 barbershops on map listings, it comes to $2.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for barbershops?
Oregon has 3.8 barbershops per 10,000 households, 28% below the U.S. rate of 5.3. Spending per shop is $2.7M, 46% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Oregon would have about 944, against 648 on map listings. There is one business with payroll in the industry for every 20,217 households, against one for every 16,589 across the U.S. The official count rose 26.9% from 2019 to 2023, against +28.5% for the U.S.
Which market in Oregon has the highest market score for barbershops?
Among 8 scored metro areas in or partly in Oregon, the Bend metro area scores highest, at 76 (high). Among 8 scored small-town markets in or partly in Oregon, the Klamath Falls area scores highest, at 72 (upper middle). Among 20 scored counties in Oregon, Washington County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 56 for barbershops (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Oregon
Related business types in Oregon
- Salons, barbers and spas6,990 listings
- Hair salons3,555 listings
- Nail salons745 listings
- Spas and skin care1,885 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.