Beauty and personal care · County · Oregon
Salons, barbers and spas in Multnomah County, OR
Competitor counts, household spending and official business counts for salons, barbers and spas in Multnomah County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,847 of 2,385 scored counties
#27 of 29 scored counties in Oregon
- Listings
- 1,626
- 156 chain locations (10%)
- Official establishments
- 533
- −1.3% since 2019
- Household spending a year
- $379.5M
- On personal care products and services · $1,085 a household
- Spending per listing
- $233K
- 10% above the U.S.
- Listings per 10k households
- 46.5
- In line with the U.S.
- Population, 2025
- 795,391
- −2.6% since 2020
See the salons, barbers and spas around any address in Multnomah County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Multnomah County is 37 (lower middle), #1,847 of 2,385 scored counties and #27 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Multnomah County comes to about $379.5M a year: $1,085 per household, 8% above the U.S. average. Spread across 1,626 salons, barbers and spas, that is $233K per business, 10% above the U.S. figure of $213K.
There are 1,626 salons, barbers and spas on map listings in Multnomah County as of September 2026. Chain locations make up 10% of them, against 15% across the U.S. That comes to 46.5 for every 10,000 households, in line with the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Multnomah County was 533 in 2023, down 1.3% from 2019. That is one for every 656 households, against one for every 804 across the U.S. Since fiscal 2022, 32 SBA-backed loans worth $10.4M have gone to businesses classed as personal care services in Multnomah County. Between 2020 and 2025, the population of Multnomah County declined 2.6%, against +3.1% for the U.S.
How Multnomah County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Multnomah County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.5 | 40.7 | 47.2 |
| Spending per listing | $233K | $255K | $213K |
| Households per official establishment | 656 | 938 | 804 |
| Official establishment growth, 2019–2023 | −1.3% | +8.3% | +14.1% |
| Population growth, 2020–2025 | −2.6% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $1,085 | $1,036 | $1,005 |
| Median household income | $88,766 | $83,011 | $80,734 |
| Groundwork market score | 37 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 540 → 533−1.3% over the period
- Employees, 2023
- 2,251
- Annual payroll, 2023
- $78.9M
- One-person businesses, 2023
- 2,448Businesses with no payroll
- Map listings, September 2026
- 1,626156 chain locations
- Listings at the U.S. rate for this spending
- 1,784The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 32
- Amount
- $10.4M
SBA-backed loans to businesses classed as personal care services in Multnomah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Multnomah County
- Population, 2025 estimate
- 795,391−2.6% since 2020
- Households
- 349,803
- Median age
- 39.4
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.5
- Land area
- 431 sq. mi.
- People per square mile
- 1,860
- Median household income
- $88,766+28.3% vs. 2015–2019, before inflation
- Average household income
- $122,099
- Median home value
- $552,700
- Jobs located here
- 522,256
- Daytime population
- 927,649Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Multnomah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for salons, barbers and spas, numbered among those based in Oregon, with Multnomah County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 27Multnomah County, OR | 37 | 1,626 | 46.5 | $233K | −2.6% | #1,847 of 2,385 |
Other business types in Multnomah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons46
- Barbershops52
- Nail salons49
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Multnomah County, OR?
As of September 2026, map listings count 1,626 salons, barbers and spas in Multnomah County. 156 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 533 businesses with payroll classed as personal care services in 2023, down 1.3% from 2019. Official counts also show 2,448 one-person businesses without payroll.
How much do households in Multnomah County, OR spend on personal care products and services?
About $379.5M a year, or $1,085 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 1,626 salons, barbers and spas on map listings, it comes to $233K per business. It is estimated from the incomes of the 349,803 households in Multnomah County and national spending patterns by income.
How does Multnomah County, OR compare with the U.S. for salons, barbers and spas?
Multnomah County has 46.5 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $233K, 10% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Multnomah County would have about 1,784, against 1,626 on map listings. There is one business with payroll in the industry for every 656 households, against one for every 804 across the U.S. The official count fell 1.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Multnomah County, OR growing?
Population estimates put Multnomah County at 795,391 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 349,803 households. The median household income in Multnomah County is $88,766 a year, 10% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Multnomah County scores 37 for salons, barbers and spas (lower middle), #1,847 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Multnomah County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Multnomah County
Screening a site or an acquisition in Multnomah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Multnomah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.