Beauty and personal care · County · Ohio
Salons, barbers and spas in Muskingum County, OH
Competitor counts, household spending and official business counts for salons, barbers and spas in Muskingum County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,859 of 2,385 scored counties
#81 of 88 scored counties in Ohio
- Listings
- 147
- 23 chain locations (16%)
- Official establishments
- 31
- +14.8% since 2019
- Household spending a year
- $30.5M
- On personal care products and services · $886 a household
- Spending per listing
- $207K
- 3% below the U.S.
- Listings per 10k households
- 42.8
- 9% below the U.S.
- Population, 2025
- 87,014
- +0.7% since 2020
See the salons, barbers and spas around any address in Muskingum County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Muskingum County scores 37 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,859 of 2,385 scored counties and #81 of 88 scored counties in Ohio. That puts it in the bottom quarter of counties.
Households in Muskingum County spend about $30.5M a year on personal care products and services, or $886 per household, 12% below the U.S. average. That works out to $207K per business, 3% below the U.S. figure of $213K.
Muskingum County has 147 salons, barbers and spas on map listings as of September 2026. Of those, 23 are chain locations, or 16%, against 15% across the U.S. That is 42.8 per 10,000 households, 9% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Muskingum County was 31 in 2023, up 14.8% from 2019. That is one for every 1,108 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $42K have gone to businesses classed as personal care services in Muskingum County. Population estimates put the population change in Muskingum County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How Muskingum County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskingum County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.8 | 38.5 | 47.2 |
| Spending per listing | $207K | $253K | $213K |
| Households per official establishment | 1,108 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | +14.8% | +7.1% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $886 | $976 | $1,005 |
| Median household income | $60,780 | $71,389 | $80,734 |
| Groundwork market score | 37 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 31+14.8% over the period
- Employees, 2023
- 147
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 390Businesses with no payroll
- Map listings, September 2026
- 14723 chain locations
- Listings at the U.S. rate for this spending
- 143The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $42K
SBA-backed loans to businesses classed as personal care services in Muskingum County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Muskingum County
- Population, 2025 estimate
- 87,014+0.7% since 2020
- Households
- 34,357
- Median age
- 40.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 665 sq. mi.
- People per square mile
- 130
- Median household income
- $60,780+28.6% vs. 2015–2019, before inflation
- Average household income
- $80,210
- Median home value
- $182,200
- Jobs located here
- 34,629
- Daytime population
- 84,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskingum County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Muskingum County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 81Muskingum County, OH | 37 | 147 | 42.8 | $207K | +0.7% | #1,859 of 2,385 |
Other business types in Muskingum County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons37
- Barbershops32
- Nail salons56
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Muskingum County, OH?
Map listings as of September 2026 show 147 salons, barbers and spas in Muskingum County. 23 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 31 businesses with payroll classed as personal care services in 2023, up 14.8% from 2019. Official counts also show 390 one-person businesses without payroll.
How much do households in Muskingum County, OH spend on personal care products and services?
About $30.5M a year, or $886 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 147 salons, barbers and spas on map listings, it comes to $207K per business. It is estimated from the incomes of the 34,357 households in Muskingum County and national spending patterns by income.
How does Muskingum County, OH compare with the U.S. for salons, barbers and spas?
Muskingum County has 42.8 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $207K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Muskingum County would have about 143, against 147 on map listings. There is one business with payroll in the industry for every 1,108 households, against one for every 804 across the U.S. The official count rose 14.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Muskingum County, OH growing?
Population estimates put Muskingum County at 87,014 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 34,357 households. The median household income in Muskingum County is $60,780 a year, 25% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskingum County scores 37 for salons, barbers and spas (lower middle), #1,859 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskingum County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Muskingum County
Screening a site or an acquisition in Muskingum County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskingum County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.