Market rankings · Ohio
Spas and skin care studios in Ohio
Markets across Ohio ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 3,931
- 514 chain locations (13%)
- Official establishments
- 829
- +33.5% since 2019
- Household spending a year
- $4.7B
- On personal care products and services
- Listings per 10k households
- 8.1
- 30% below the U.S.
- Spending per listing
- $1.2M
- 38% above the U.S.
- Rank among states
- #4 of 51
- Market score 66 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Ohio by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,931 spas and skin care studios in Ohio. Chain locations make up 13% of them, against 10% across the U.S. That comes to 8.1 for every 10,000 households, 30% below the U.S. rate of 11.5.
Household spending on personal care products and services in Ohio comes to about $4.7B a year: $976 per household, 3% below the U.S. average. Spread across 3,931 spas and skin care studios, that is $1.2M per studio, 38% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 829 businesses with payroll in Ohio classed as other personal care services, up 33.5% from 2019. That is one for every 5,866 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 157 SBA-backed loans worth $41M have gone to businesses classed as other personal care services in Ohio.
Among the 50 states and DC, Ohio ranks #4 for spas and skin care studios, with a Groundwork market score of 66 (upper middle). Of the 15 scored metro areas in or partly in Ohio, the Cincinnati metro area scores highest (75). Of the 28 scored small-town markets in or partly in Ohio, the Wilmington area scores highest (80).
Every market in Ohio for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Ohio, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cincinnati, OH-KY-IN | 75 | 701 | 7.7 | $1.3M | +2.7% | #17 of 387 |
| 2Columbus, OH | 68 | 855 | 9.9 | $1.1M | +4.7% | #47 of 387 |
| 3Springfield, OH | 67 | 35 | 6.3 | $1.4M | −0.4% | #49 of 387 |
| 4Dayton-Kettering-Beavercreek, OH | 64 | 281 | 8.2 | $1.2M | +1.5% | #64 of 387 |
| 5Akron, OH | 60 | 215 | 7.3 | $1.4M | 0.0% | #91 of 387 |
| Weirton-Steubenville, WV-OH | 59 | 25 | 5.0 | $1.6M | −3.6% | #99 of 387 |
| 6Cleveland, OH | 56 | 789 | 8.5 | $1.2M | −0.8% | #132 of 387 |
| 7Toledo, OH | 56 | 210 | 8.3 | $1.1M | −1.0% | #133 of 387 |
| 8Sandusky, OH | 55 | 50 | 9.8 | $986K | −2.6% | #148 of 387 |
| 9Mansfield, OH | 50 | 32 | 6.4 | $1.4M | −0.1% | #187 of 387 |
| 10Lima, OH | 50 | 37 | 9.0 | $1M | −1.2% | #189 of 387 |
| Wheeling, WV-OH | 49 | 45 | 7.8 | $1.1M | −3.6% | #194 of 387 |
| 11Youngstown-Warren, OH | 48 | 161 | 8.7 | $993K | −1.4% | #205 of 387 |
| Huntington-Ashland, WV-KY-OH | 46 | 112 | 7.4 | $1.1M | −2.6% | #226 of 387 |
| 12Canton-Massillon, OH | 41 | 156 | 9.3 | $997K | −0.2% | #269 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, OH | 80 | 5 | 3.0 | $3.2M | +0.6% | #12 of 504 |
| 2Bellefontaine, OH | 77 | 8 | 4.1 | $2.3M | +0.4% | #18 of 504 |
| 3Van Wert, OH | 73 | 5 | 4.3 | $2.1M | +0.3% | #38 of 504 |
| 4Urbana, OH | 72 | 9 | 5.8 | $1.7M | +0.2% | #49 of 504 |
| 5Norwalk, OH | 71 | 11 | 4.7 | $2M | −0.4% | #54 of 504 |
| 6Mount Vernon, OH | 71 | 17 | 7.2 | $1.3M | +1.9% | #59 of 504 |
| 7Greenville, OH | 68 | 10 | 4.7 | $1.9M | −0.7% | #74 of 504 |
| 8Wooster, OH | 68 | 25 | 5.6 | $1.7M | −0.1% | #75 of 504 |
| 9Findlay, OH | 64 | 29 | 9.2 | $1.1M | +0.1% | #110 of 504 |
| 10Gallipolis, OH | 63 | 5 | 4.3 | $2M | −0.5% | #111 of 504 |
| 11Athens, OH | 63 | 13 | 5.6 | $1.5M | +1.3% | #117 of 504 |
| 12Sidney, OH | 62 | 14 | 7.4 | $1.3M | −0.2% | #129 of 504 |
| 13Marietta, OH | 59 | 13 | 5.2 | $1.7M | −2.1% | #147 of 504 |
| 14Celina, OH | 59 | 13 | 7.9 | $1.2M | +0.5% | #156 of 504 |
| 15Ashland, OH | 58 | 13 | 6.3 | $1.5M | +0.1% | #163 of 504 |
| 16Tiffin, OH | 56 | 14 | 6.3 | $1.4M | −1.0% | #183 of 504 |
| 17New Philadelphia-Dover, OH | 54 | 31 | 8.1 | $1.1M | −0.9% | #205 of 504 |
| 18Fremont, OH | 53 | 17 | 6.9 | $1.3M | −0.4% | #212 of 504 |
| 19Chillicothe, OH | 52 | 27 | 9.1 | $977K | −0.8% | #228 of 504 |
| 20Salem, OH | 51 | 34 | 8.2 | $1.1M | −2.2% | #237 of 504 |
| 21Bucyrus, OH | 50 | 12 | 6.6 | $1.3M | −0.3% | #243 of 504 |
| 22Zanesville, OH | 50 | 24 | 7.0 | $1.3M | +0.7% | #244 of 504 |
| 23Cambridge, OH | 48 | 10 | 6.1 | $1.4M | −0.1% | #266 of 504 |
| 24Wapakoneta, OH | 48 | 16 | 8.4 | $1.2M | −1.2% | #270 of 504 |
| 25Portsmouth, OH | 46 | 16 | 5.5 | $1.5M | −3.4% | #290 of 504 |
| 26Marion, OH | 43 | 20 | 8.1 | $1.1M | −0.4% | #330 of 504 |
| 27Defiance, OH | 42 | 15 | 9.8 | $959K | +0.1% | #349 of 504 |
| 28Washington Court House, OH | 40 | 11 | 9.5 | $961K | −1.4% | #366 of 504 |
| Coshocton, OH | Not scored | 3 | 2.0 | $4.2M | +1.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, OH | 92 | 9 | 3.7 | $3.2M | +16.5% | #3 of 1,769 |
| 2Clermont County, OH | 89 | 41 | 4.8 | $2.2M | +3.9% | #16 of 1,769 |
| 3Geauga County, OH | 80 | 18 | 5.0 | $2.4M | +0.3% | #62 of 1,769 |
| 4Miami County, OH | 79 | 28 | 6.2 | $1.6M | +3.4% | #77 of 1,769 |
| 5Licking County, OH | 79 | 47 | 6.8 | $1.5M | +3.8% | #79 of 1,769 |
| 6Pickaway County, OH | 78 | 15 | 6.8 | $1.4M | +7.4% | #93 of 1,769 |
| 7Lorain County, OH | 75 | 79 | 6.2 | $1.6M | +3.1% | #122 of 1,769 |
| 8Warren County, OH | 75 | 77 | 8.4 | $1.5M | +5.7% | #125 of 1,769 |
| 9Butler County, OH | 75 | 109 | 7.4 | $1.4M | +2.4% | #126 of 1,769 |
| 10Madison County, OH | 75 | 12 | 7.7 | $1.4M | +7.1% | #127 of 1,769 |
| 11Portage County, OH | 74 | 32 | 4.9 | $2M | +1.0% | #134 of 1,769 |
| 12Clinton County, OH | 73 | 5 | 3.0 | $3.2M | +0.6% | #149 of 1,769 |
| 13Brown County, OH | 73 | 6 | 3.5 | $2.7M | +1.6% | #150 of 1,769 |
| 14Greene County, OH | 73 | 46 | 6.7 | $1.6M | +3.7% | #160 of 1,769 |
| 15Putnam County, OH | 72 | 7 | 5.3 | $1.9M | 0.0% | #169 of 1,769 |
| 16Logan County, OH | 71 | 8 | 4.1 | $2.3M | +0.4% | #189 of 1,769 |
| 17Medina County, OH | 71 | 50 | 6.8 | $1.6M | +1.3% | #193 of 1,769 |
| 18Fairfield County, OH | 70 | 46 | 7.6 | $1.4M | +6.5% | #224 of 1,769 |
| 19Huron County, OH | 69 | 11 | 4.7 | $2M | −0.4% | #241 of 1,769 |
| 20Wayne County, OH | 68 | 25 | 5.6 | $1.7M | −0.1% | #263 of 1,769 |
| 21Van Wert County, OH | 67 | 5 | 4.3 | $2.1M | +0.3% | #291 of 1,769 |
| 22Darke County, OH | 67 | 10 | 4.7 | $1.9M | −0.7% | #292 of 1,769 |
| 23Preble County, OH | 66 | 5 | 3.0 | $3.1M | −0.8% | #314 of 1,769 |
| 24Champaign County, OH | 66 | 9 | 5.8 | $1.7M | +0.2% | #324 of 1,769 |
| 25Clark County, OH | 65 | 35 | 6.3 | $1.4M | −0.4% | #360 of 1,769 |
Show all 88 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Knox County, OH | 65 | 17 | 7.2 | $1.3M | +1.9% | #366 of 1,769 |
| 27Highland County, OH | 64 | 8 | 4.7 | $1.9M | +1.1% | #382 of 1,769 |
| 28Belmont County, OH | 63 | 13 | 4.8 | $1.8M | −2.8% | #409 of 1,769 |
| 29Ashtabula County, OH | 62 | 21 | 5.4 | $1.6M | −0.8% | #444 of 1,769 |
| 30Shelby County, OH | 62 | 14 | 7.4 | $1.3M | −0.2% | #451 of 1,769 |
| 31Hancock County, OH | 61 | 29 | 9.2 | $1.1M | +0.1% | #499 of 1,769 |
| 32Gallia County, OH | 59 | 5 | 4.3 | $2M | −0.5% | #538 of 1,769 |
| 33Carroll County, OH | 59 | 6 | 5.4 | $1.7M | −1.1% | #541 of 1,769 |
| 34Wyandot County, OH | 59 | 5 | 5.6 | $1.7M | −1.4% | #544 of 1,769 |
| 35Fulton County, OH | 59 | 11 | 6.5 | $1.5M | −1.9% | #547 of 1,769 |
| 36Ashland County, OH | 58 | 13 | 6.3 | $1.5M | +0.1% | #579 of 1,769 |
| 37Mercer County, OH | 58 | 13 | 7.9 | $1.2M | +0.5% | #584 of 1,769 |
| 38Hamilton County, OH | 58 | 311 | 8.8 | $1.1M | +1.0% | #586 of 1,769 |
| 39Delaware County, OH | 58 | 125 | 15.2 | $882K | +12.5% | #595 of 1,769 |
| 40Adams County, OH | 57 | 5 | 4.8 | $1.7M | +1.5% | #602 of 1,769 |
| 41Athens County, OH | 57 | 13 | 5.6 | $1.5M | +1.3% | #605 of 1,769 |
| 42Jefferson County, OH | 56 | 9 | 3.3 | $2.6M | −2.4% | #637 of 1,769 |
| 43Lawrence County, OH | 56 | 13 | 5.7 | $1.5M | −4.2% | #645 of 1,769 |
| 44Washington County, OH | 55 | 13 | 5.2 | $1.7M | −2.1% | #683 of 1,769 |
| 45Franklin County, OH | 55 | 594 | 10.7 | $946K | +2.8% | #712 of 1,769 |
| 46Trumbull County, OH | 54 | 65 | 7.5 | $1.1M | −1.3% | #733 of 1,769 |
| 47Wood County, OH | 54 | 48 | 8.8 | $1.1M | +1.5% | #736 of 1,769 |
| 48Tuscarawas County, OH | 54 | 31 | 8.1 | $1.1M | −0.9% | #737 of 1,769 |
| 49Lake County, OH | 54 | 105 | 10.4 | $984K | −0.1% | #741 of 1,769 |
| 50Seneca County, OH | 53 | 14 | 6.3 | $1.4M | −1.0% | #758 of 1,769 |
| 51Summit County, OH | 53 | 183 | 7.9 | $1.2M | −0.3% | #767 of 1,769 |
| 52Montgomery County, OH | 52 | 207 | 8.9 | $1M | +0.5% | #811 of 1,769 |
| 53Jackson County, OH | 51 | 8 | 6.2 | $1.4M | +0.5% | #833 of 1,769 |
| 54Columbiana County, OH | 51 | 34 | 8.2 | $1.1M | −2.2% | #840 of 1,769 |
| 55Ross County, OH | 51 | 27 | 9.1 | $977K | −0.8% | #848 of 1,769 |
| 56Sandusky County, OH | 50 | 17 | 6.9 | $1.3M | −0.4% | #868 of 1,769 |
| 57Muskingum County, OH | 50 | 24 | 7.0 | $1.3M | +0.7% | #871 of 1,769 |
| 58Ottawa County, OH | 50 | 16 | 8.6 | $1.2M | −2.0% | #878 of 1,769 |
| 59Lucas County, OH | 50 | 151 | 8.2 | $1.1M | −1.7% | #881 of 1,769 |
| 60Richland County, OH | 49 | 32 | 6.4 | $1.4M | −0.1% | #907 of 1,769 |
| 61Allen County, OH | 49 | 37 | 9.0 | $1M | −1.2% | #923 of 1,769 |
| 62Guernsey County, OH | 48 | 10 | 6.1 | $1.4M | −0.1% | #946 of 1,769 |
| 63Crawford County, OH | 48 | 12 | 6.6 | $1.3M | −0.3% | #947 of 1,769 |
| 64Auglaize County, OH | 48 | 16 | 8.4 | $1.2M | −1.2% | #950 of 1,769 |
| 65Erie County, OH | 48 | 34 | 10.5 | $907K | −2.9% | #962 of 1,769 |
| 66Cuyahoga County, OH | 45 | 516 | 9.3 | $1M | −2.3% | #1,056 of 1,769 |
| 67Scioto County, OH | 44 | 16 | 5.5 | $1.5M | −3.4% | #1,077 of 1,769 |
| 68Williams County, OH | 43 | 11 | 7.1 | $1.2M | −1.4% | #1,121 of 1,769 |
| 69Marion County, OH | 41 | 20 | 8.1 | $1.1M | −0.4% | #1,210 of 1,769 |
| 70Defiance County, OH | 41 | 15 | 9.8 | $959K | +0.1% | #1,212 of 1,769 |
| 71Stark County, OH | 40 | 150 | 9.6 | $968K | −0.2% | #1,238 of 1,769 |
| 72Mahoning County, OH | 37 | 96 | 9.8 | $891K | −1.4% | #1,360 of 1,769 |
| 73Fayette County, OH | 36 | 11 | 9.5 | $961K | −1.4% | #1,386 of 1,769 |
| 74Hardin County, OH | 35 | 11 | 9.4 | $965K | −2.1% | #1,411 of 1,769 |
| 75Pike County, OH | 29 | 11 | 10.1 | $841K | 0.0% | #1,550 of 1,769 |
| Holmes County, OH | Not scored | 4 | 3.0 | $3.4M | +1.7% | |
| Coshocton County, OH | Not scored | 3 | 2.0 | $4.2M | +1.6% | |
| Perry County, OH | Not scored | 2 | 1.5 | $6.2M | +1.3% | |
| Morrow County, OH | Not scored | 2 | 1.5 | $6.6M | +3.7% | |
| Hocking County, OH | Not scored | 3 | 2.6 | $3.4M | −1.9% | |
| Henry County, OH | Not scored | 3 | 2.6 | $3.7M | −0.2% | |
| Meigs County, OH | Not scored | 4 | 4.4 | $1.8M | −2.6% | |
| Paulding County, OH | Not scored | 2 | 2.6 | $3.6M | −0.4% | |
| Harrison County, OH | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Noble County, OH | Not scored | 3 | 6.5 | $1.3M | +1.3% | |
| Morgan County, OH | Not scored | 1 | 1.8 | $4.8M | −0.9% | |
| Monroe County, OH | Not scored | 1 | 1.8 | $5M | −2.7% | |
| Vinton County, OH | Not scored | 2 | 3.8 | $2.3M | −1.2% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Ohio?
There are 3,931 spas and skin care studios on map listings in Ohio as of September 2026. 514 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 829 businesses with payroll classed as other personal care services in 2023, up 33.5% from 2019.
How much do households in Ohio spend on personal care products and services?
About $4.7B a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 3,931 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 4,863,191 households in Ohio and national spending patterns by income.
How does Ohio compare with the U.S. for spas and skin care studios?
Ohio has 8.1 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $1.2M, 38% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Ohio would have about 5,417, against 3,931 on map listings. There is one business with payroll in the industry for every 5,866 households, against one for every 4,055 across the U.S. The official count rose 33.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in Ohio has the highest market score for spas and skin care studios?
Among 15 scored metro areas in or partly in Ohio, the Cincinnati metro area scores highest, at 75 (high). Among 28 scored small-town markets in or partly in Ohio, the Wilmington area scores highest, at 80 (high). Among 75 scored counties in Ohio, Union County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ohio scores 66 for spas and skin care studios (upper middle), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ohio. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Ohio
Related business types in Ohio
- Salons, barbers and spas18,731 listings
- Hair salons10,199 listings
- Barbershops2,294 listings
- Nail salons1,936 listings
Screening a site or an acquisition in Ohio?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.