Beauty and personal care · County · Ohio
Salons, barbers and spas in Mercer County, OH
How Mercer County, OH compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,174 of 2,385 scored counties
#57 of 88 scored counties in Ohio
- Listings
- 62
- 14 chain locations (23%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.7M
- On personal care products and services · $960 a household
- Spending per listing
- $254K
- 19% above the U.S.
- Listings per 10k households
- 37.8
- 20% below the U.S.
- Population, 2025
- 42,737
- +0.5% since 2020
See the salons, barbers and spas around any address in Mercer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 62 salons, barbers and spas in Mercer County. Of those, 14 are chain locations, or 23%, against 15% across the U.S. That is 37.8 per 10,000 households, 20% below the U.S. rate of 47.2.
Households in Mercer County spend about $15.7M a year on personal care products and services, or $960 per household, 4% below the U.S. average. That works out to $254K per business, 19% above the U.S. figure of $213K.
In 2023, official counts showed 14 businesses with payroll in Mercer County classed as personal care services. That is one for every 1,172 households, against one for every 804 across the U.S. Another 193 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Mercer County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). For salons, barbers and spas, Mercer County has a Groundwork market score of 50 (upper middle): #1,174 of 2,385 scored counties and #57 of 88 scored counties in Ohio.
How Mercer County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.8 | 38.5 | 47.2 |
| Spending per listing | $254K | $253K | $213K |
| Households per official establishment | 1,172 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | +0.5% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $960 | $976 | $1,005 |
| Median household income | $76,782 | $71,389 | $80,734 |
| Groundwork market score | 50 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 14
- Employees, 2023
- 24
- Annual payroll, 2023
- $567K
- One-person businesses, 2023
- 193Businesses with no payroll
- Map listings, September 2026
- 6214 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 42,737+0.5% since 2020
- Households
- 16,408
- Median age
- 39.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 462 sq. mi.
- People per square mile
- 92
- Median household income
- $76,782+22.0% vs. 2015–2019, before inflation
- Average household income
- $91,265
- Median home value
- $210,600
- Jobs located here
- 19,998
- Daytime population
- 40,314Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Mercer County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 57Mercer County, OH | 50 | 62 | 37.8 | $254K | +0.5% | #1,174 of 2,385 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons51
- Barbershops60
- Nail salons64
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Mercer County, OH?
Mercer County has 62 salons, barbers and spas on map listings as of September 2026. 14 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Official counts list 193 one-person businesses without payroll.
How much do households in Mercer County, OH spend on personal care products and services?
About $15.7M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 62 salons, barbers and spas on map listings, it comes to $254K per business. It is estimated from the incomes of the 16,408 households in Mercer County and national spending patterns by income.
How does Mercer County, OH compare with the U.S. for salons, barbers and spas?
Mercer County has 37.8 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $254K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Mercer County would have about 74, against 62 on map listings. There is one business with payroll in the industry for every 1,172 households, against one for every 804 across the U.S.
How fast is Mercer County, OH growing?
Population estimates put Mercer County at 42,737 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 16,408 households. Median household income in Mercer County is $76,782, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 50 for salons, barbers and spas (upper middle), #1,174 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.