Beauty and personal care · County · Ohio
Salons, barbers and spas in Ashland County, OH
The salons, barbers and spas in Ashland County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #774 of 2,385 scored counties
#41 of 88 scored counties in Ohio
- Listings
- 59
- 11 chain locations (19%)
- Official establishments
- 15
- −25.0% since 2019
- Household spending a year
- $18.9M
- On personal care products and services · $910 a household
- Spending per listing
- $320K
- 50% above the U.S.
- Listings per 10k households
- 28.5
- 40% below the U.S.
- Population, 2025
- 52,523
- +0.1% since 2020
See the salons, barbers and spas around any address in Ashland County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Ashland County spend about $18.9M a year on personal care products and services, or $910 per household, 9% below the U.S. average. Spread across 59 salons, barbers and spas, that is $320K per business, 50% above the U.S. figure of $213K.
There are 59 salons, barbers and spas on map listings in Ashland County as of September 2026. Of those, 11 are chain locations, or 19%, against 15% across the U.S. That is 28.5 per 10,000 households, 40% below the U.S. rate of 47.2.
Official counts show 15 businesses with payroll classed as personal care services in Ashland County in 2023, down 25.0% from 2019. That is one for every 1,381 households, against one for every 804 across the U.S. Official counts also show 145 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $189K have gone to businesses classed as personal care services in Ashland County.
Population estimates put the population change in Ashland County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Ashland County is 57 (upper middle), #774 of 2,385 scored counties and #41 of 88 scored counties in Ohio.
How Ashland County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ashland County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.5 | 38.5 | 47.2 |
| Spending per listing | $320K | $253K | $213K |
| Households per official establishment | 1,381 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | −25.0% | +7.1% | +14.1% |
| Population growth, 2020–2025 | +0.1% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $910 | $976 | $1,005 |
| Median household income | $69,860 | $71,389 | $80,734 |
| Groundwork market score | 57 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 15−25.0% over the period
- Employees, 2023
- 80
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 145Businesses with no payroll
- Map listings, September 2026
- 5911 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $189K
SBA-backed loans to businesses classed as personal care services in Ashland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ashland County
- Population, 2025 estimate
- 52,523+0.1% since 2020
- Households
- 20,720
- Median age
- 42.2
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 423 sq. mi.
- People per square mile
- 124
- Median household income
- $69,860+32.3% vs. 2015–2019, before inflation
- Average household income
- $82,890
- Median home value
- $186,800
- Jobs located here
- 18,646
- Daytime population
- 47,965Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ashland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Ashland County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 41Ashland County, OH | 57 | 59 | 28.5 | $320K | +0.1% | #774 of 2,385 |
Other business types in Ashland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons62
- Barbershops47
- Nail salons
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Ashland County, OH?
As of September 2026, map listings count 59 salons, barbers and spas in Ashland County. 11 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023, down 25.0% from 2019. Another 145 one-person businesses have no payroll, by official counts.
How much do households in Ashland County, OH spend on personal care products and services?
About $18.9M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $320K per business. It is estimated from the incomes of the 20,720 households in Ashland County and national spending patterns by income.
How does Ashland County, OH compare with the U.S. for salons, barbers and spas?
Ashland County has 28.5 salons, barbers and spas per 10,000 households, 40% below the U.S. rate of 47.2. Spending per business is $320K, 50% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Ashland County would have about 89, against 59 on map listings. There is one business with payroll in the industry for every 1,381 households, against one for every 804 across the U.S. The official count fell 25.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Ashland County, OH growing?
Population estimates put Ashland County at 52,523 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 20,720 households. The median household income in Ashland County is $69,860 a year, 13% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ashland County scores 57 for salons, barbers and spas (upper middle), #774 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ashland County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Ashland County
Screening a site or an acquisition in Ashland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ashland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.