Beauty and personal care · County · Ohio
Salons, barbers and spas in Marion County, OH
How Marion County, OH compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,272 of 2,385 scored counties
#61 of 88 scored counties in Ohio
- Listings
- 85
- 21 chain locations (25%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $21.4M
- On personal care products and services · $868 a household
- Spending per listing
- $252K
- 18% above the U.S.
- Listings per 10k households
- 34.4
- 27% below the U.S.
- Population, 2025
- 65,115
- −0.4% since 2020
See the salons, barbers and spas around any address in Marion County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 85 salons, barbers and spas in Marion County. 21 of them (25%) are chain locations, against 15% across the U.S. That is 34.4 per 10,000 households, 27% below the U.S. rate of 47.2.
Household spending on personal care products and services in Marion County comes to about $21.4M a year: $868 per household, 14% below the U.S. average. Spread across 85 salons, barbers and spas, that is $252K per business, 18% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Marion County was 15 in 2023. That is one for every 1,646 households, against one for every 804 across the U.S. Another 168 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as personal care services in Marion County.
Population estimates show Marion County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Marion County is 48 (lower middle), #1,272 of 2,385 scored counties and #61 of 88 scored counties in Ohio.
How Marion County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.4 | 38.5 | 47.2 |
| Spending per listing | $252K | $253K | $213K |
| Households per official establishment | 1,646 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $868 | $976 | $1,005 |
| Median household income | $59,371 | $71,389 | $80,734 |
| Groundwork market score | 48 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 15
- Employees, 2023
- 92
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 168Businesses with no payroll
- Map listings, September 2026
- 8521 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as personal care services in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 65,115−0.4% since 2020
- Households
- 24,683
- Median age
- 40.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 404 sq. mi.
- People per square mile
- 161
- Median household income
- $59,371+25.0% vs. 2015–2019, before inflation
- Average household income
- $76,921
- Median home value
- $156,800
- Jobs located here
- 23,364
- Daytime population
- 60,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Marion County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 61Marion County, OH | 48 | 85 | 34.4 | $252K | −0.4% | #1,272 of 2,385 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons53
- Barbershops40
- Nail salons53
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Marion County, OH?
There are 85 salons, barbers and spas on map listings in Marion County as of September 2026. 21 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 15 businesses with payroll classed as personal care services in 2023. Official counts list 168 one-person businesses without payroll.
How much do households in Marion County, OH spend on personal care products and services?
About $21.4M a year, or $868 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 85 salons, barbers and spas on map listings, it comes to $252K per business. It is estimated from the incomes of the 24,683 households in Marion County and national spending patterns by income.
How does Marion County, OH compare with the U.S. for salons, barbers and spas?
Marion County has 34.4 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $252K, 18% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Marion County would have about 101, against 85 on map listings. There is one business with payroll in the industry for every 1,646 households, against one for every 804 across the U.S.
How fast is Marion County, OH growing?
Population estimates put Marion County at 65,115 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 24,683 households. Median household income in Marion County is $59,371, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 48 for salons, barbers and spas (lower middle), #1,272 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.