Beauty and personal care · County · Ohio
Salons, barbers and spas in Ottawa County, OH
The salons, barbers and spas in Ottawa County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #338 of 2,385 scored counties
#20 of 88 scored counties in Ohio
- Listings
- 55
- 4 chain locations (7%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $18.5M
- On personal care products and services · $998 a household
- Spending per listing
- $336K
- 58% above the U.S.
- Listings per 10k households
- 29.7
- 37% below the U.S.
- Population, 2025
- 39,481
- −2.0% since 2020
See the salons, barbers and spas around any address in Ottawa County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 55 salons, barbers and spas in Ottawa County. Chain locations make up 7% of them, against 15% across the U.S. That comes to 29.7 for every 10,000 households, 37% below the U.S. rate of 47.2.
At $998 per household (in line with the U.S. average), households in Ottawa County spend about $18.5M a year on personal care products and services. That is about $336K of household spending for each business on map listings, 58% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Ottawa County was 7 in 2023. That is one for every 2,643 households, against one for every 804 across the U.S. Official counts list 136 one-person businesses without payroll.
Population estimates show Ottawa County declined 2.0% from 2020 to 2025, against +3.1% for the U.S. Ottawa County scores 68 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #338 of 2,385 scored counties and #20 of 88 scored counties in Ohio. That puts it in the top quarter of counties.
How Ottawa County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottawa County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.7 | 38.5 | 47.2 |
| Spending per listing | $336K | $253K | $213K |
| Households per official establishment | 2,643 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | −2.0% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $998 | $976 | $1,005 |
| Median household income | $76,101 | $71,389 | $80,734 |
| Groundwork market score | 68 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7
- Employees, 2023
- 28
- Annual payroll, 2023
- $718K
- One-person businesses, 2023
- 136Businesses with no payroll
- Map listings, September 2026
- 554 chain locations
- Listings at the U.S. rate for this spending
- 87The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Ottawa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ottawa County
- Population, 2025 estimate
- 39,481−2.0% since 2020
- Households
- 18,504
- Median age
- 49.1
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 255 sq. mi.
- People per square mile
- 157
- Median household income
- $76,101+28.8% vs. 2015–2019, before inflation
- Average household income
- $104,812
- Median home value
- $219,900
- Jobs located here
- 12,612
- Daytime population
- 34,439Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ottawa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Ottawa County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 20Ottawa County, OH | 68 | 55 | 29.7 | $336K | −2.0% | #338 of 2,385 |
Other business types in Ottawa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons69
- Barbershops
- Nail salons66
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Ottawa County, OH?
There are 55 salons, barbers and spas on map listings in Ottawa County as of September 2026. 4 of them (7%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 136 one-person businesses without payroll.
How much do households in Ottawa County, OH spend on personal care products and services?
About $18.5M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 55 salons, barbers and spas on map listings, it comes to $336K per business. It is estimated from the incomes of the 18,504 households in Ottawa County and national spending patterns by income.
How does Ottawa County, OH compare with the U.S. for salons, barbers and spas?
Ottawa County has 29.7 salons, barbers and spas per 10,000 households, 37% below the U.S. rate of 47.2. Spending per business is $336K, 58% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ottawa County would have about 87, against 55 on map listings. There is one business with payroll in the industry for every 2,643 households, against one for every 804 across the U.S.
How fast is Ottawa County, OH growing?
Population estimates put Ottawa County at 39,481 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 18,504 households. Median household income in Ottawa County is $76,101, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ottawa County scores 68 for salons, barbers and spas (upper middle), #338 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ottawa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Ottawa County
Screening a site or an acquisition in Ottawa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.