Beauty and personal care · County · Ohio
Salons, barbers and spas in Holmes County, OH
Competitor counts, household spending and official business counts for salons, barbers and spas in Holmes County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #160 of 2,385 scored counties
#8 of 88 scored counties in Ohio
- Listings
- 25
- 3 chain locations (12%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $13.6M
- On personal care products and services · $1,018 a household
- Spending per listing
- $546K
- 2.6 times the U.S.
- Listings per 10k households
- 18.7
- 60% below the U.S.
- Population, 2025
- 44,970
- +1.7% since 2020
See the salons, barbers and spas around any address in Holmes County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Holmes County is 75 (high), #160 of 2,385 scored counties and #8 of 88 scored counties in Ohio. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 25 salons, barbers and spas in Holmes County. Of those, 3 are chain locations, or 12%, against 15% across the U.S. That comes to 18.7 for every 10,000 households, 60% below the U.S. rate of 47.2.
At $1,018 per household (in line with the U.S. average), households in Holmes County spend about $13.6M a year on personal care products and services. That is about $546K of household spending for each business on map listings, 2.6 times the U.S. figure of $213K.
Official counts show 9 businesses with payroll classed as personal care services in Holmes County in 2023. That is one for every 1,488 households, against one for every 804 across the U.S. Population estimates put the population change in Holmes County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%).
How Holmes County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holmes County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 38.5 | 47.2 |
| Spending per listing | $546K | $253K | $213K |
| Households per official establishment | 1,488 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $976 | $1,005 |
| Median household income | $76,140 | $71,389 | $80,734 |
| Groundwork market score | 75 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 9
- Employees, 2023
- 47
- Annual payroll, 2023
- $808K
- One-person businesses, 2023
- 76Businesses with no payroll
- Map listings, September 2026
- 253 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Holmes County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Holmes County
- Population, 2025 estimate
- 44,970+1.7% since 2020
- Households
- 13,395
- Median age
- 34.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.6
- Land area
- 423 sq. mi.
- People per square mile
- 105
- Median household income
- $76,140+19.4% vs. 2015–2019, before inflation
- Average household income
- $101,211
- Median home value
- $267,700
- Jobs located here
- 21,845
- Daytime population
- 47,930Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Holmes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Holmes County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
Other business types in Holmes County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas75
- Hair salons75
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Holmes County, OH?
There are 25 salons, barbers and spas on map listings in Holmes County as of September 2026. 3 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Another 76 one-person businesses have no payroll, by official counts.
How much do households in Holmes County, OH spend on personal care products and services?
About $13.6M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 25 salons, barbers and spas on map listings, it comes to $546K per business. It is estimated from the incomes of the 13,395 households in Holmes County and national spending patterns by income.
How does Holmes County, OH compare with the U.S. for salons, barbers and spas?
Holmes County has 18.7 salons, barbers and spas per 10,000 households, 60% below the U.S. rate of 47.2. Spending per business is $546K, 2.6 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Holmes County would have about 64, against 25 on map listings. There is one business with payroll in the industry for every 1,488 households, against one for every 804 across the U.S.
How fast is Holmes County, OH growing?
Population estimates put Holmes County at 44,970 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 13,395 households. Median household income in Holmes County is $76,140, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Holmes County scores 75 for salons, barbers and spas (high), #160 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Holmes County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Holmes County
Screening a site or an acquisition in Holmes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.