Groundwork

Beauty and personal care · Small-town market · Ohio

Salons, barbers and spas in the Tiffin, OH area

Competitor counts, household spending and official business counts for salons, barbers and spas in the Tiffin, OH area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #299 of 538 scored small-town markets
#21 of 29 scored small-town markets based in Ohio

Listings
79
12 chain locations (15%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$20.1M
On personal care products and services · $903 a household
Spending per listing
$255K
20% above the U.S.
Listings per 10k households
35.5
25% below the U.S.
Population, 2025
54,522
−1.0% since 2020

See the salons, barbers and spas around any address in the Tiffin area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 79 salons, barbers and spas in the Tiffin area. Chain locations make up 15% of them, against 15% across the U.S. Per 10,000 households, that is 35.5, 25% below the U.S. rate of 47.2.

At $903 per household (10% below the U.S. average), households in the Tiffin area spend about $20.1M a year on personal care products and services. Spread across 79 salons, barbers and spas, that is $255K per business, 20% above the U.S. figure of $213K.

In 2023, official counts showed 16 businesses with payroll in the Tiffin area classed as personal care services. That is one for every 1,392 households, against one for every 804 across the U.S. Official counts also show 139 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $76K has gone to businesses classed as personal care services in the Tiffin area.

Population estimates show the Tiffin area declined 1.0% from 2020 to 2025, against +3.1% for the U.S. The Tiffin area scores 48 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #299 of 538 scored small-town markets and #21 of 29 scored small-town markets based in Ohio.

How the Tiffin area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Tiffin, OH area compared with Ohio and the U.S.
MeasureTiffin areaOhioU.S.
Listings per 10k households35.538.547.2
Spending per listing$255K$253K$213K
Households per official establishment1,3921,075804
Official establishment growth, 2019–2023n/a+7.1%+14.1%
Population growth, 2020–2025−1.0%+0.9%+3.1%
Spending per household on personal care products and services$903$976$1,005
Median household income$66,025$71,389$80,734
Groundwork market score4857

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
89
Annual payroll, 2023
$2M
One-person businesses, 2023
139Businesses with no payroll
Map listings, September 2026
7912 chain locations
Listings at the U.S. rate for this spending
95The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$76K

SBA-backed loans to businesses classed as personal care services in the Tiffin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Tiffin area

Population, 2025 estimate
54,522−1.0% since 2020
Households
22,279
Median age
41.1
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
551 sq. mi.
People per square mile
99
Median household income
$66,025+25.8% vs. 2015–2019, before inflation
Average household income
$82,475
Median home value
$154,700
Jobs located here
18,247
Daytime population
47,872Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tiffin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for salons, barbers and spas, numbered among those based in Ohio, with the Tiffin area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wilmington, OH804627.4$344K+0.6%#10 of 538
2Urbana, OH794025.6$375K+0.2%#12 of 538
3Bellefontaine, OH785327.1$350K+0.4%#16 of 538
4Wooster, OH7212728.6$336K−0.1%#35 of 538
5Mount Vernon, OH688636.6$266K+1.9%#67 of 538
6Athens, OH645825.2$342K+1.3%#91 of 538
7Coshocton, OH643926.4$321K+1.6%#93 of 538
8Sidney, OH636534.4$284K−0.2%#108 of 538
9Ashland, OH615928.5$320K+0.1%#128 of 538
10Greenville, OH605827.2$333K−0.7%#143 of 538
21Tiffin, OH487935.5$255K−1.0%#299 of 538

Other business types in the Tiffin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in the Tiffin, OH area?

The Tiffin area has 79 salons, barbers and spas on map listings as of September 2026. 12 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Another 139 one-person businesses have no payroll, by official counts.

How much do households in the Tiffin, OH area spend on personal care products and services?

About $20.1M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 79 salons, barbers and spas on map listings, it comes to $255K per business. It is estimated from the incomes of the 22,279 households in the Tiffin area and national spending patterns by income.

How does the Tiffin, OH area compare with the U.S. for salons, barbers and spas?

The Tiffin area has 35.5 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $255K, 20% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Tiffin area would have about 95, against 79 on map listings. There is one business with payroll in the industry for every 1,392 households, against one for every 804 across the U.S.

How fast is the Tiffin, OH area growing?

Population estimates put the Tiffin area at 54,522 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 22,279 households. Median household income in the Tiffin area is $66,025, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tiffin area scores 48 for salons, barbers and spas (lower middle), #299 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tiffin area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Tiffin area

Screening a site or an acquisition in the Tiffin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tiffin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.