Beauty and personal care · County · Ohio
Salons, barbers and spas in Licking County, OH
The salons, barbers and spas in Licking County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #149 of 2,385 scored counties
#7 of 88 scored counties in Ohio
- Listings
- 209
- 33 chain locations (16%)
- Official establishments
- 43
- −14.0% since 2019
- Household spending a year
- $72.3M
- On personal care products and services · $1,054 a household
- Spending per listing
- $346K
- 63% above the U.S.
- Listings per 10k households
- 30.5
- 35% below the U.S.
- Population, 2025
- 185,564
- +3.8% since 2020
See the salons, barbers and spas around any address in Licking County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Licking County scores 76 (high) on the Groundwork market score for salons, barbers and spas, ranking #149 of 2,385 scored counties and #7 of 88 scored counties in Ohio. That puts it in the top 10% of counties for salons, barbers and spas.
Households in Licking County spend about $72.3M a year on personal care products and services, or $1,054 per household, 5% above the U.S. average. Spread across 209 salons, barbers and spas, that is $346K per business, 63% above the U.S. figure of $213K.
There are 209 salons, barbers and spas on map listings in Licking County as of September 2026. 33 of them (16%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 30.5, 35% below the U.S. rate of 47.2.
In 2023, official counts showed 43 businesses with payroll in Licking County classed as personal care services, down 14.0% from 2019. That is one for every 1,596 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $544K have gone to businesses classed as personal care services in Licking County. Population estimates show Licking County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How Licking County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Licking County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.5 | 38.5 | 47.2 |
| Spending per listing | $346K | $253K | $213K |
| Households per official establishment | 1,596 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | −14.0% | +7.1% | +14.1% |
| Population growth, 2020–2025 | +3.8% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $1,054 | $976 | $1,005 |
| Median household income | $84,426 | $71,389 | $80,734 |
| Groundwork market score | 76 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 43−14.0% over the period
- Employees, 2023
- 263
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 550Businesses with no payroll
- Map listings, September 2026
- 20933 chain locations
- Listings at the U.S. rate for this spending
- 340The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $544K
SBA-backed loans to businesses classed as personal care services in Licking County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Licking County
- Population, 2025 estimate
- 185,564+3.8% since 2020
- Households
- 68,620
- Median age
- 40.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 682 sq. mi.
- People per square mile
- 266
- Median household income
- $84,426+30.7% vs. 2015–2019, before inflation
- Average household income
- $110,408
- Median home value
- $275,200
- Jobs located here
- 73,355
- Daytime population
- 169,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Licking County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Licking County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
Other business types in Licking County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas76
- Hair salons73
- Barbershops86
- Nail salons84
- Spas and skin care79
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Licking County, OH?
As of September 2026, map listings count 209 salons, barbers and spas in Licking County. 33 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 43 businesses with payroll classed as personal care services in 2023, down 14.0% from 2019. Another 550 one-person businesses have no payroll, by official counts.
How much do households in Licking County, OH spend on personal care products and services?
About $72.3M a year, or $1,054 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 209 salons, barbers and spas on map listings, it comes to $346K per business. It is estimated from the incomes of the 68,620 households in Licking County and national spending patterns by income.
How does Licking County, OH compare with the U.S. for salons, barbers and spas?
Licking County has 30.5 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $346K, 63% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Licking County would have about 340, against 209 on map listings. There is one business with payroll in the industry for every 1,596 households, against one for every 804 across the U.S. The official count fell 14.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Licking County, OH growing?
Population estimates put Licking County at 185,564 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 68,620 households. The median household income in Licking County is $84,426 a year, 5% above the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Licking County scores 76 for salons, barbers and spas (high), #149 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Licking County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Licking County
Screening a site or an acquisition in Licking County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Licking County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.