Beauty and personal care · Small-town market · Ohio
Salons, barbers and spas in the Greenville, OH area
The salons, barbers and spas in the Greenville, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #143 of 538 scored small-town markets
#10 of 29 scored small-town markets based in Ohio
- Listings
- 58
- 12 chain locations (21%)
- Official establishments
- 16
- −23.8% since 2019
- Household spending a year
- $19.3M
- On personal care products and services · $908 a household
- Spending per listing
- $333K
- 57% above the U.S.
- Listings per 10k households
- 27.2
- 42% below the U.S.
- Population, 2025
- 51,520
- −0.7% since 2020
See the salons, barbers and spas around any address in the Greenville area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $908 per household (10% below the U.S. average), households in the Greenville area spend about $19.3M a year on personal care products and services. That works out to $333K per business, 57% above the U.S. figure of $213K.
There are 58 salons, barbers and spas on map listings in the Greenville area as of September 2026. Chain locations make up 21% of them, against 15% across the U.S. That comes to 27.2 for every 10,000 households, 42% below the U.S. rate of 47.2.
In 2023, official counts showed 16 businesses with payroll in the Greenville area classed as personal care services, down 23.8% from 2019. That is one for every 1,331 households, against one for every 804 across the U.S. Official counts also show 154 one-person businesses without payroll.
Population estimates show the Greenville area declined 0.7% from 2020 to 2025, against +3.1% for the U.S. The Greenville area scores 60 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #143 of 538 scored small-town markets and #10 of 29 scored small-town markets based in Ohio.
How the Greenville area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenville area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.2 | 38.5 | 47.2 |
| Spending per listing | $333K | $253K | $213K |
| Households per official establishment | 1,331 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | −23.8% | +7.1% | +14.1% |
| Population growth, 2020–2025 | −0.7% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $908 | $976 | $1,005 |
| Median household income | $64,486 | $71,389 | $80,734 |
| Groundwork market score | 60 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16−23.8% over the period
- Employees, 2023
- 50
- Annual payroll, 2023
- $969K
- One-person businesses, 2023
- 154Businesses with no payroll
- Map listings, September 2026
- 5812 chain locations
- Listings at the U.S. rate for this spending
- 91The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Greenville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenville area
- Population, 2025 estimate
- 51,520−0.7% since 2020
- Households
- 21,297
- Median age
- 41.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 598 sq. mi.
- People per square mile
- 86
- Median household income
- $64,486+15.9% vs. 2015–2019, before inflation
- Average household income
- $83,884
- Median home value
- $173,200
- Jobs located here
- 17,845
- Daytime population
- 43,574Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for salons, barbers and spas, numbered among those based in Ohio, with the Greenville area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, OH | 80 | 46 | 27.4 | $344K | +0.6% | #10 of 538 |
| 2Urbana, OH | 79 | 40 | 25.6 | $375K | +0.2% | #12 of 538 |
| 3Bellefontaine, OH | 78 | 53 | 27.1 | $350K | +0.4% | #16 of 538 |
| 4Wooster, OH | 72 | 127 | 28.6 | $336K | −0.1% | #35 of 538 |
| 5Mount Vernon, OH | 68 | 86 | 36.6 | $266K | +1.9% | #67 of 538 |
| 6Athens, OH | 64 | 58 | 25.2 | $342K | +1.3% | #91 of 538 |
| 7Coshocton, OH | 64 | 39 | 26.4 | $321K | +1.6% | #93 of 538 |
| 8Sidney, OH | 63 | 65 | 34.4 | $284K | −0.2% | #108 of 538 |
| 9Ashland, OH | 61 | 59 | 28.5 | $320K | +0.1% | #128 of 538 |
| 10Greenville, OH | 60 | 58 | 27.2 | $333K | −0.7% | #143 of 538 |
Other business types in the Greenville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons48
- Barbershops70
- Nail salons
- Spas and skin care68
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Greenville, OH area?
As of September 2026, map listings count 58 salons, barbers and spas in the Greenville area. 12 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023, down 23.8% from 2019. Another 154 one-person businesses have no payroll, by official counts.
How much do households in the Greenville, OH area spend on personal care products and services?
About $19.3M a year, or $908 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 58 salons, barbers and spas on map listings, it comes to $333K per business. It is estimated from the incomes of the 21,297 households in the Greenville area and national spending patterns by income.
How does the Greenville, OH area compare with the U.S. for salons, barbers and spas?
The Greenville area has 27.2 salons, barbers and spas per 10,000 households, 42% below the U.S. rate of 47.2. Spending per business is $333K, 57% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Greenville area would have about 91, against 58 on map listings. There is one business with payroll in the industry for every 1,331 households, against one for every 804 across the U.S. The official count fell 23.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Greenville, OH area growing?
Population estimates put the Greenville area at 51,520 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 21,297 households. The median household income in the Greenville area is $64,486 a year, 20% below the U.S. median of $80,734. That rose 15.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenville area scores 60 for salons, barbers and spas (upper middle), #143 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenville area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Greenville area
Screening a site or an acquisition in the Greenville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.