Beauty and personal care · Small-town market · Ohio
Salons, barbers and spas in the New Philadelphia-Dover, OH area
The salons, barbers and spas in the New Philadelphia-Dover, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #440 of 538 scored small-town markets
#29 of 29 scored small-town markets based in Ohio
- Listings
- 164
- 25 chain locations (15%)
- Official establishments
- 36
- +5.9% since 2019
- Household spending a year
- $34.5M
- On personal care products and services · $898 a household
- Spending per listing
- $211K
- In line with the U.S.
- Listings per 10k households
- 42.6
- 10% below the U.S.
- Population, 2025
- 92,373
- −0.9% since 2020
See the salons, barbers and spas around any address in the New Philadelphia-Dover area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The New Philadelphia-Dover area scores 35 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #440 of 538 scored small-town markets and #29 of 29 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.
At $898 per household (11% below the U.S. average), households in the New Philadelphia-Dover area spend about $34.5M a year on personal care products and services. Spread across 164 salons, barbers and spas, that is $211K per business, in line with the U.S. figure of $213K.
The New Philadelphia-Dover area has 164 salons, barbers and spas on map listings as of September 2026. Of those, 25 are chain locations, or 15%, against 15% across the U.S. Per 10,000 households, that is 42.6, 10% below the U.S. rate of 47.2.
Official counts show 36 businesses with payroll classed as personal care services in the New Philadelphia-Dover area in 2023, up 5.9% from 2019. That is one for every 1,069 households, against one for every 804 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $1.2M have gone to businesses classed as personal care services in the New Philadelphia-Dover area. Population estimates put the population change in the New Philadelphia-Dover area from 2020 to 2025 at −0.9%, against +3.1% for the U.S.
How the New Philadelphia-Dover area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Philadelphia-Dover area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.6 | 38.5 | 47.2 |
| Spending per listing | $211K | $253K | $213K |
| Households per official establishment | 1,069 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | +5.9% | +7.1% | +14.1% |
| Population growth, 2020–2025 | −0.9% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $898 | $976 | $1,005 |
| Median household income | $65,044 | $71,389 | $80,734 |
| Groundwork market score | 35 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+5.9% over the period
- Employees, 2023
- 164
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 337Businesses with no payroll
- Map listings, September 2026
- 16425 chain locations
- Listings at the U.S. rate for this spending
- 162The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.2M
SBA-backed loans to businesses classed as personal care services in the New Philadelphia-Dover area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Philadelphia-Dover area
- Population, 2025 estimate
- 92,373−0.9% since 2020
- Households
- 38,492
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 568 sq. mi.
- People per square mile
- 163
- Median household income
- $65,044+22.2% vs. 2015–2019, before inflation
- Average household income
- $80,287
- Median home value
- $185,400
- Jobs located here
- 35,584
- Daytime population
- 84,906Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Philadelphia-Dover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for salons, barbers and spas, numbered among those based in Ohio, with the New Philadelphia-Dover area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, OH | 80 | 46 | 27.4 | $344K | +0.6% | #10 of 538 |
| 2Urbana, OH | 79 | 40 | 25.6 | $375K | +0.2% | #12 of 538 |
| 3Bellefontaine, OH | 78 | 53 | 27.1 | $350K | +0.4% | #16 of 538 |
| 4Wooster, OH | 72 | 127 | 28.6 | $336K | −0.1% | #35 of 538 |
| 5Mount Vernon, OH | 68 | 86 | 36.6 | $266K | +1.9% | #67 of 538 |
| 6Athens, OH | 64 | 58 | 25.2 | $342K | +1.3% | #91 of 538 |
| 7Coshocton, OH | 64 | 39 | 26.4 | $321K | +1.6% | #93 of 538 |
| 8Sidney, OH | 63 | 65 | 34.4 | $284K | −0.2% | #108 of 538 |
| 9Ashland, OH | 61 | 59 | 28.5 | $320K | +0.1% | #128 of 538 |
| 10Greenville, OH | 60 | 58 | 27.2 | $333K | −0.7% | #143 of 538 |
| 29New Philadelphia-Dover, OH | 35 | 164 | 42.6 | $211K | −0.9% | #440 of 538 |
Other business types in the New Philadelphia-Dover area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons29
- Barbershops50
- Nail salons62
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the New Philadelphia-Dover, OH area?
Map listings as of September 2026 show 164 salons, barbers and spas in the New Philadelphia-Dover area. 25 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 36 businesses with payroll classed as personal care services in 2023, up 5.9% from 2019. Official counts also show 337 one-person businesses without payroll.
How much do households in the New Philadelphia-Dover, OH area spend on personal care products and services?
About $34.5M a year, or $898 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 164 salons, barbers and spas on map listings, it comes to $211K per business. It is estimated from the incomes of the 38,492 households in the New Philadelphia-Dover area and national spending patterns by income.
How does the New Philadelphia-Dover, OH area compare with the U.S. for salons, barbers and spas?
The New Philadelphia-Dover area has 42.6 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $211K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the New Philadelphia-Dover area would have about 162, against 164 on map listings. There is one business with payroll in the industry for every 1,069 households, against one for every 804 across the U.S. The official count rose 5.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the New Philadelphia-Dover, OH area growing?
Population estimates put the New Philadelphia-Dover area at 92,373 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 38,492 households. The median household income in the New Philadelphia-Dover area is $65,044 a year, 19% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Philadelphia-Dover area scores 35 for salons, barbers and spas (lower middle), #440 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Philadelphia-Dover area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the New Philadelphia-Dover area
Screening a site or an acquisition in the New Philadelphia-Dover area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Philadelphia-Dover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.