Beauty and personal care · Metro area · West Virginia
Salons, barbers and spas in the Wheeling, WV-OH metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Wheeling, WV-OH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #339 of 387 scored metro areas
#6 of 7 scored metro areas based in West Virginia
- Listings
- 215
- 40 chain locations (19%)
- Official establishments
- 56
- +5.7% since 2019
- Household spending a year
- $48.1M
- On personal care products and services · $829 a household
- Spending per listing
- $224K
- 5% above the U.S.
- Listings per 10k households
- 37.1
- 21% below the U.S.
- Population, 2025
- 134,089
- −3.6% since 2020
See the salons, barbers and spas around any address in the Wheeling metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Wheeling metro area is 34 (lower middle), #339 of 387 scored metro areas and #6 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 215 salons, barbers and spas in the Wheeling metro area. Of those, 40 are chain locations, or 19%, against 15% across the U.S. That is 37.1 per 10,000 households, 21% below the U.S. rate of 47.2.
At $829 per household (17% below the U.S. average), households in the Wheeling metro area spend about $48.1M a year on personal care products and services. That works out to $224K per business, 5% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Wheeling metro area was 56 in 2023, up 5.7% from 2019. That is one for every 1,036 households, against one for every 804 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $202K have gone to businesses classed as personal care services in the Wheeling metro area. Population estimates put the population change in the Wheeling metro area from 2020 to 2025 at −3.6%, against +3.1% for the U.S.
How the Wheeling metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wheeling metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.1 | 33.3 | 47.2 |
| Spending per listing | $224K | $240K | $213K |
| Households per official establishment | 1,036 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | +5.7% | +16.4% | +14.1% |
| Population growth, 2020–2025 | −3.6% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $829 | $802 | $1,005 |
| Median household income | $57,418 | $59,608 | $80,734 |
| Groundwork market score | 34 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56+5.7% over the period
- Employees, 2023
- 296
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 340Businesses with no payroll
- Map listings, September 2026
- 21540 chain locations
- Listings at the U.S. rate for this spending
- 226The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $202K
SBA-backed loans to businesses classed as personal care services in the Wheeling metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wheeling metro area
- Population, 2025 estimate
- 134,089−3.6% since 2020
- Households
- 58,024
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 944 sq. mi.
- People per square mile
- 145
- Median household income
- $57,418+14.0% vs. 2015–2019, before inflation
- Average household income
- $79,303
- Median home value
- $156,600
- Jobs located here
- 58,297
- Daytime population
- 134,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wheeling metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for salons, barbers and spas, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Wheeling metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 67 | 409 | 34.6 | $263K | +7.1% | #43 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| 1Weirton-Steubenville, WV-OH | 56 | 135 | 27.2 | $304K | −3.6% | #125 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 48 | 520 | 34.2 | $238K | −2.6% | #215 of 387 |
| Winchester, VA-WV | 48 | 255 | 45.9 | $208K | +6.5% | #221 of 387 |
| 3Morgantown, WV | 47 | 221 | 38.5 | $223K | +1.3% | #226 of 387 |
| 4Charleston, WV | 36 | 348 | 39.8 | $201K | −4.7% | #327 of 387 |
| 5Beckley, WV | 35 | 160 | 35.6 | $209K | −4.3% | #331 of 387 |
| 6Wheeling, WV-OH | 34 | 215 | 37.1 | $224K | −3.6% | #339 of 387 |
| 7Parkersburg-Vienna, WV | 24 | 164 | 43.3 | $182K | −2.3% | #380 of 387 |
Other business types in the Wheeling metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons20
- Barbershops33
- Nail salons51
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Wheeling, WV-OH metro area?
There are 215 salons, barbers and spas on map listings in the Wheeling metro area as of September 2026. 40 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 56 businesses with payroll classed as personal care services in 2023, up 5.7% from 2019. Another 340 one-person businesses have no payroll, by official counts.
How much do households in the Wheeling, WV-OH metro area spend on personal care products and services?
About $48.1M a year, or $829 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 215 salons, barbers and spas on map listings, it comes to $224K per business. It is estimated from the incomes of the 58,024 households in the Wheeling metro area and national spending patterns by income.
How does the Wheeling, WV-OH metro area compare with the U.S. for salons, barbers and spas?
The Wheeling metro area has 37.1 salons, barbers and spas per 10,000 households, 21% below the U.S. rate of 47.2. Spending per business is $224K, 5% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Wheeling metro area would have about 226, against 215 on map listings. There is one business with payroll in the industry for every 1,036 households, against one for every 804 across the U.S. The official count rose 5.7% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Wheeling, WV-OH metro area growing?
Population estimates put the Wheeling metro area at 134,089 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 58,024 households. Median household income in the Wheeling metro area is $57,418, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wheeling metro area scores 34 for salons, barbers and spas (lower middle), #339 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wheeling metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Wheeling metro area
Screening a site or an acquisition in the Wheeling metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.