Beauty and personal care · Small-town market · Ohio
Salons, barbers and spas in the Portsmouth, OH area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Portsmouth, OH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #245 of 538 scored small-town markets
#18 of 29 scored small-town markets based in Ohio
- Listings
- 99
- 20 chain locations (20%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $23.7M
- On personal care products and services · $822 a household
- Spending per listing
- $240K
- 13% above the U.S.
- Listings per 10k households
- 34.3
- 27% below the U.S.
- Population, 2025
- 71,365
- −3.4% since 2020
See the salons, barbers and spas around any address in the Portsmouth area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $822 per household (18% below the U.S. average), households in the Portsmouth area spend about $23.7M a year on personal care products and services. That is about $240K of household spending for each business on map listings, 13% above the U.S. figure of $213K.
The Portsmouth area has 99 salons, barbers and spas on map listings as of September 2026. 20 of them (20%) are chain locations, against 15% across the U.S. That is 34.3 per 10,000 households, 27% below the U.S. rate of 47.2.
Official counts show 6 businesses with payroll classed as personal care services in the Portsmouth area in 2023. That is one for every 4,811 households, against one for every 804 across the U.S. Official counts also show 256 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $35K has gone to businesses classed as personal care services in the Portsmouth area.
Population estimates show the Portsmouth area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Portsmouth area is 52 (upper middle), #245 of 538 scored small-town markets and #18 of 29 scored small-town markets based in Ohio.
How the Portsmouth area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portsmouth area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.3 | 38.5 | 47.2 |
| Spending per listing | $240K | $253K | $213K |
| Households per official establishment | 4,811 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | −3.4% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $822 | $976 | $1,005 |
| Median household income | $50,609 | $71,389 | $80,734 |
| Groundwork market score | 52 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 37
- Annual payroll, 2023
- $811K
- One-person businesses, 2023
- 256Businesses with no payroll
- Map listings, September 2026
- 9920 chain locations
- Listings at the U.S. rate for this spending
- 112The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $35K
SBA-backed loans to businesses classed as personal care services in the Portsmouth area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Portsmouth area
- Population, 2025 estimate
- 71,365−3.4% since 2020
- Households
- 28,864
- Median age
- 41.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 119
- Median household income
- $50,609+22.5% vs. 2015–2019, before inflation
- Average household income
- $70,152
- Median home value
- $137,900
- Jobs located here
- 24,365
- Daytime population
- 67,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portsmouth area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for salons, barbers and spas, numbered among those based in Ohio, with the Portsmouth area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, OH | 80 | 46 | 27.4 | $344K | +0.6% | #10 of 538 |
| 2Urbana, OH | 79 | 40 | 25.6 | $375K | +0.2% | #12 of 538 |
| 3Bellefontaine, OH | 78 | 53 | 27.1 | $350K | +0.4% | #16 of 538 |
| 4Wooster, OH | 72 | 127 | 28.6 | $336K | −0.1% | #35 of 538 |
| 5Mount Vernon, OH | 68 | 86 | 36.6 | $266K | +1.9% | #67 of 538 |
| 6Athens, OH | 64 | 58 | 25.2 | $342K | +1.3% | #91 of 538 |
| 7Coshocton, OH | 64 | 39 | 26.4 | $321K | +1.6% | #93 of 538 |
| 8Sidney, OH | 63 | 65 | 34.4 | $284K | −0.2% | #108 of 538 |
| 9Ashland, OH | 61 | 59 | 28.5 | $320K | +0.1% | #128 of 538 |
| 10Greenville, OH | 60 | 58 | 27.2 | $333K | −0.7% | #143 of 538 |
| 18Portsmouth, OH | 52 | 99 | 34.3 | $240K | −3.4% | #245 of 538 |
Other business types in the Portsmouth area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons41
- Barbershops47
- Nail salons57
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Portsmouth, OH area?
Map listings as of September 2026 show 99 salons, barbers and spas in the Portsmouth area. 20 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Another 256 one-person businesses have no payroll, by official counts.
How much do households in the Portsmouth, OH area spend on personal care products and services?
About $23.7M a year, or $822 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 99 salons, barbers and spas on map listings, it comes to $240K per business. It is estimated from the incomes of the 28,864 households in the Portsmouth area and national spending patterns by income.
How does the Portsmouth, OH area compare with the U.S. for salons, barbers and spas?
The Portsmouth area has 34.3 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $240K, 13% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Portsmouth area would have about 112, against 99 on map listings. There is one business with payroll in the industry for every 4,811 households, against one for every 804 across the U.S.
How fast is the Portsmouth, OH area growing?
Population estimates put the Portsmouth area at 71,365 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 28,864 households. The median household income in the Portsmouth area is $50,609 a year, 37% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portsmouth area scores 52 for salons, barbers and spas (upper middle), #245 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portsmouth area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Portsmouth area
Screening a site or an acquisition in the Portsmouth area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.