Beauty and personal care · County · Ohio
Salons, barbers and spas in Defiance County, OH
The salons, barbers and spas in Defiance County, OH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,781 of 2,385 scored counties
#79 of 88 scored counties in Ohio
- Listings
- 72
- 16 chain locations (22%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $14.4M
- On personal care products and services · $939 a household
- Spending per listing
- $200K
- 6% below the U.S.
- Listings per 10k households
- 47.0
- In line with the U.S.
- Population, 2025
- 38,292
- +0.1% since 2020
See the salons, barbers and spas around any address in Defiance County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 72 salons, barbers and spas in Defiance County. 16 of them (22%) are chain locations, against 15% across the U.S. That comes to 47.0 for every 10,000 households, in line with the U.S. rate of 47.2.
Households in Defiance County spend about $14.4M a year on personal care products and services, or $939 per household, 7% below the U.S. average. That works out to $200K per business, 6% below the U.S. figure of $213K.
Official counts show 13 businesses with payroll classed as personal care services in Defiance County in 2023. That is one for every 1,179 households, against one for every 804 across the U.S. Official counts list 179 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $353K have gone to businesses classed as personal care services in Defiance County.
Population estimates put the population change in Defiance County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). For salons, barbers and spas, Defiance County has a Groundwork market score of 39 (lower middle): #1,781 of 2,385 scored counties and #79 of 88 scored counties in Ohio.
How Defiance County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Defiance County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.0 | 38.5 | 47.2 |
| Spending per listing | $200K | $253K | $213K |
| Households per official establishment | 1,179 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | +0.1% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $939 | $976 | $1,005 |
| Median household income | $73,064 | $71,389 | $80,734 |
| Groundwork market score | 39 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 13
- Employees, 2023
- 80
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 179Businesses with no payroll
- Map listings, September 2026
- 7216 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $353K
SBA-backed loans to businesses classed as personal care services in Defiance County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Defiance County
- Population, 2025 estimate
- 38,292+0.1% since 2020
- Households
- 15,327
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 411 sq. mi.
- People per square mile
- 93
- Median household income
- $73,064+21.9% vs. 2015–2019, before inflation
- Average household income
- $88,073
- Median home value
- $163,200
- Jobs located here
- 14,922
- Daytime population
- 36,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Defiance County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Defiance County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 79Defiance County, OH | 39 | 72 | 47.0 | $200K | +0.1% | #1,781 of 2,385 |
Other business types in Defiance County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons38
- Barbershops61
- Nail salons58
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Defiance County, OH?
There are 72 salons, barbers and spas on map listings in Defiance County as of September 2026. 16 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 13 businesses with payroll classed as personal care services in 2023. Official counts also show 179 one-person businesses without payroll.
How much do households in Defiance County, OH spend on personal care products and services?
About $14.4M a year, or $939 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 72 salons, barbers and spas on map listings, it comes to $200K per business. It is estimated from the incomes of the 15,327 households in Defiance County and national spending patterns by income.
How does Defiance County, OH compare with the U.S. for salons, barbers and spas?
Defiance County has 47.0 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $200K, 6% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Defiance County would have about 68, against 72 on map listings. There is one business with payroll in the industry for every 1,179 households, against one for every 804 across the U.S.
How fast is Defiance County, OH growing?
Population estimates put Defiance County at 38,292 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 15,327 households. Median household income in Defiance County is $73,064, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Defiance County scores 39 for salons, barbers and spas (lower middle), #1,781 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Defiance County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Defiance County
Screening a site or an acquisition in Defiance County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.