Beauty and personal care · County · Ohio
Salons, barbers and spas in Van Wert County, OH
Competitor counts, household spending and official business counts for salons, barbers and spas in Van Wert County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #827 of 2,385 scored counties
#44 of 88 scored counties in Ohio
- Listings
- 35
- 8 chain locations (23%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On personal care products and services · $917 a household
- Spending per listing
- $303K
- 42% above the U.S.
- Listings per 10k households
- 30.3
- 36% below the U.S.
- Population, 2025
- 29,013
- +0.3% since 2020
See the salons, barbers and spas around any address in Van Wert County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 35 salons, barbers and spas in Van Wert County. Chain locations make up 23% of them, against 15% across the U.S. Per 10,000 households, that is 30.3, 36% below the U.S. rate of 47.2.
At $917 per household (9% below the U.S. average), households in Van Wert County spend about $10.6M a year on personal care products and services. Spread across 35 salons, barbers and spas, that is $303K per business, 42% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Van Wert County was 9 in 2023. That is one for every 1,283 households, against one for every 804 across the U.S. Official counts also show 105 one-person businesses without payroll.
Population estimates show Van Wert County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Van Wert County is 56 (upper middle), #827 of 2,385 scored counties and #44 of 88 scored counties in Ohio.
How Van Wert County compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Van Wert County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 38.5 | 47.2 |
| Spending per listing | $303K | $253K | $213K |
| Households per official establishment | 1,283 | 1,075 | 804 |
| Official establishment growth, 2019–2023 | n/a | +7.1% | +14.1% |
| Population growth, 2020–2025 | +0.3% | +0.9% | +3.1% |
| Spending per household on personal care products and services | $917 | $976 | $1,005 |
| Median household income | $67,917 | $71,389 | $80,734 |
| Groundwork market score | 56 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 9
- Employees, 2023
- 36
- Annual payroll, 2023
- $586K
- One-person businesses, 2023
- 105Businesses with no payroll
- Map listings, September 2026
- 358 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Van Wert County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Van Wert County
- Population, 2025 estimate
- 29,013+0.3% since 2020
- Households
- 11,549
- Median age
- 41.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 409 sq. mi.
- People per square mile
- 70
- Median household income
- $67,917+25.2% vs. 2015–2019, before inflation
- Average household income
- $82,591
- Median home value
- $152,000
- Jobs located here
- 11,293
- Daytime population
- 25,207Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Van Wert County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for salons, barbers and spas, numbered among those based in Ohio, with Van Wert County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% | #24 of 2,385 |
| 2Union County, OH | 86 | 50 | 20.6 | $582K | +16.5% | #27 of 2,385 |
| 3Pickaway County, OH | 83 | 66 | 30.1 | $326K | +7.4% | #49 of 2,385 |
| 4Perry County, OH | 77 | 30 | 22.3 | $414K | +1.3% | #118 of 2,385 |
| 5Madison County, OH | 77 | 55 | 35.1 | $299K | +7.1% | #128 of 2,385 |
| 6Brown County, OH | 76 | 35 | 20.4 | $455K | +1.6% | #131 of 2,385 |
| 7Licking County, OH | 76 | 209 | 30.5 | $346K | +3.8% | #149 of 2,385 |
| 8Holmes County, OH | 75 | 25 | 18.7 | $546K | +1.7% | #160 of 2,385 |
| 9Clermont County, OH | 75 | 225 | 26.5 | $399K | +3.9% | #169 of 2,385 |
| 10Preble County, OH | 73 | 32 | 19.1 | $480K | −0.8% | #201 of 2,385 |
| 44Van Wert County, OH | 56 | 35 | 30.3 | $303K | +0.3% | #827 of 2,385 |
Other business types in Van Wert County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons39
- Barbershops
- Nail salons
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Van Wert County, OH?
Van Wert County has 35 salons, barbers and spas on map listings as of September 2026. 8 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Another 105 one-person businesses have no payroll, by official counts.
How much do households in Van Wert County, OH spend on personal care products and services?
About $10.6M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 35 salons, barbers and spas on map listings, it comes to $303K per business. It is estimated from the incomes of the 11,549 households in Van Wert County and national spending patterns by income.
How does Van Wert County, OH compare with the U.S. for salons, barbers and spas?
Van Wert County has 30.3 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $303K, 42% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Van Wert County would have about 50, against 35 on map listings. There is one business with payroll in the industry for every 1,283 households, against one for every 804 across the U.S.
How fast is Van Wert County, OH growing?
Population estimates put Van Wert County at 29,013 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 11,549 households. Median household income in Van Wert County is $67,917, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Van Wert County scores 56 for salons, barbers and spas (upper middle), #827 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Van Wert County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Van Wert County
Screening a site or an acquisition in Van Wert County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Van Wert County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.