Beauty and personal care · Metro area · West Virginia
Salons, barbers and spas in the Weirton-Steubenville, WV-OH metro area
How the Weirton-Steubenville, WV-OH metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #125 of 387 scored metro areas
#1 of 7 scored metro areas based in West Virginia
- Listings
- 135
- 24 chain locations (18%)
- Official establishments
- 34
- −8.1% since 2019
- Household spending a year
- $41M
- On personal care products and services · $826 a household
- Spending per listing
- $304K
- 43% above the U.S.
- Listings per 10k households
- 27.2
- 42% below the U.S.
- Population, 2025
- 112,468
- −3.6% since 2020
See the salons, barbers and spas around any address in the Weirton-Steubenville metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Weirton-Steubenville metro area spend about $41M a year on personal care products and services, or $826 per household, 18% below the U.S. average. That is about $304K of household spending for each business on map listings, 43% above the U.S. figure of $213K.
There are 135 salons, barbers and spas on map listings in the Weirton-Steubenville metro area as of September 2026. 24 of them (18%) are chain locations, against 15% across the U.S. That comes to 27.2 for every 10,000 households, 42% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Weirton-Steubenville metro area was 34 in 2023, down 8.1% from 2019. That is one for every 1,460 households, against one for every 804 across the U.S. Official counts also show 277 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as personal care services in the Weirton-Steubenville metro area.
Population estimates show the Weirton-Steubenville metro area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. For salons, barbers and spas, the Weirton-Steubenville metro area has a Groundwork market score of 56 (upper middle): #125 of 387 scored metro areas and #1 of 7 scored metro areas based in West Virginia.
How the Weirton-Steubenville metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Weirton-Steubenville metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.2 | 33.3 | 47.2 |
| Spending per listing | $304K | $240K | $213K |
| Households per official establishment | 1,460 | 1,679 | 804 |
| Official establishment growth, 2019–2023 | −8.1% | +16.4% | +14.1% |
| Population growth, 2020–2025 | −3.6% | −1.4% | +3.1% |
| Spending per household on personal care products and services | $826 | $802 | $1,005 |
| Median household income | $58,784 | $59,608 | $80,734 |
| Groundwork market score | 56 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34−8.1% over the period
- Employees, 2023
- 223
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 277Businesses with no payroll
- Map listings, September 2026
- 13524 chain locations
- Listings at the U.S. rate for this spending
- 193The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as personal care services in the Weirton-Steubenville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Weirton-Steubenville metro area
- Population, 2025 estimate
- 112,468−3.6% since 2020
- Households
- 49,642
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 580 sq. mi.
- People per square mile
- 198
- Median household income
- $58,784+24.2% vs. 2015–2019, before inflation
- Average household income
- $75,835
- Median home value
- $131,300
- Jobs located here
- 36,596
- Daytime population
- 102,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Weirton-Steubenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for salons, barbers and spas, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Weirton-Steubenville metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 67 | 409 | 34.6 | $263K | +7.1% | #43 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| 1Weirton-Steubenville, WV-OH | 56 | 135 | 27.2 | $304K | −3.6% | #125 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 48 | 520 | 34.2 | $238K | −2.6% | #215 of 387 |
| Winchester, VA-WV | 48 | 255 | 45.9 | $208K | +6.5% | #221 of 387 |
| 3Morgantown, WV | 47 | 221 | 38.5 | $223K | +1.3% | #226 of 387 |
| 4Charleston, WV | 36 | 348 | 39.8 | $201K | −4.7% | #327 of 387 |
| 5Beckley, WV | 35 | 160 | 35.6 | $209K | −4.3% | #331 of 387 |
| 6Wheeling, WV-OH | 34 | 215 | 37.1 | $224K | −3.6% | #339 of 387 |
| 7Parkersburg-Vienna, WV | 24 | 164 | 43.3 | $182K | −2.3% | #380 of 387 |
Other business types in the Weirton-Steubenville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons49
- Barbershops36
- Nail salons55
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Weirton-Steubenville, WV-OH metro area?
As of September 2026, map listings count 135 salons, barbers and spas in the Weirton-Steubenville metro area. 24 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 34 businesses with payroll classed as personal care services in 2023, down 8.1% from 2019. Another 277 one-person businesses have no payroll, by official counts.
How much do households in the Weirton-Steubenville, WV-OH metro area spend on personal care products and services?
About $41M a year, or $826 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 135 salons, barbers and spas on map listings, it comes to $304K per business. It is estimated from the incomes of the 49,642 households in the Weirton-Steubenville metro area and national spending patterns by income.
How does the Weirton-Steubenville, WV-OH metro area compare with the U.S. for salons, barbers and spas?
The Weirton-Steubenville metro area has 27.2 salons, barbers and spas per 10,000 households, 42% below the U.S. rate of 47.2. Spending per business is $304K, 43% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Weirton-Steubenville metro area would have about 193, against 135 on map listings. There is one business with payroll in the industry for every 1,460 households, against one for every 804 across the U.S. The official count fell 8.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Weirton-Steubenville, WV-OH metro area growing?
Population estimates put the Weirton-Steubenville metro area at 112,468 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 49,642 households. The median household income in the Weirton-Steubenville metro area is $58,784 a year, 27% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Weirton-Steubenville metro area scores 56 for salons, barbers and spas (upper middle), #125 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Weirton-Steubenville metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Weirton-Steubenville metro area
Screening a site or an acquisition in the Weirton-Steubenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.